رحلة التطبيق

1. ‫ﻓﻲ‬ ‫اﻟﺮﻗﻤﻴﺔ‬ ‫اﻟﺮﻳﺎدة‬
‫اﻟﺬﻛﻴﺔ‬ ‫اﻟﻬﻮاﺗﻒ‬ ‫ﺗﻄﺒﻴﻘﺎت‬
Digital Leadership in
Mobile Apps

2. ‫ﻣﻘﺪﻣﺔ‬
Introduction

3. ‫#اﻟﺮﻳﺎدة_اﻟﺮﻗﻤﻴﺔ‬

4. ‫أرﻗﺎم‬
Facts
‫اﻵﻳﻔﻮن‬ ‫ﻟﺘﻄﺒﻴﻘﺎت‬ ‫اﻟﻤﺸﺘﺮوات‬ ‫إﺟﻤﺎﻟﻲ‬
‫ﺪ‬‫اﻷﻧﺪروﻳ‬ ‫ﻣﺸﺘﺮوات‬ ‫ﻣﻦ‬ ٪75 ‫ﺑـ‬ ‫أﻛﺜﺮ‬
iOS Apps generates 75% more
revinue than Android
#

5. ‫أرﻗﺎم‬
Facts
‫اﻟﻴﻮم‬ ‫ﻧﺮاﻫﺎ‬ ‫ﺗﻄﺒﻴﻖ‬ ‫آﻻف‬ 10 ‫ﻛﻞ‬ ‫ﻣﻦ‬ 1
2018 ‫ﻧﻬﺎﻳﺔ‬ ‫ﺣﺘﻰ‬ ‫ﺳﺘﺒﻘﻰ‬
1 out 10,000 Application today
will survive to end of 2018
#

6. ‫أرﻗﺎم‬
Facts
‫ﺎ‬ً‫ﻳﻮﻣﻴ‬ ‫ﺗﺤﻤﻴﻠﻪ‬ ‫ﻳﺘﻢ‬ ‫ﻣﺎ‬ ‫ﻣﺠﻤﻮع‬ ‫ﻣﻠﻴﻮن‬ ‫ﺧﻤﺴﻮن‬
‫ﺮ‬‫ﺷﻬ‬ ‫ﻣﻦ‬ ‫أﻗﻞ‬ ‫ﻓﻲ‬ ٪95 ‫ﺣﺬف‬ ‫وﻳﺘﻢ‬ ‫ﻟﻠﺘﻄﺒﻴﻘﺎت‬
Million Daily downloads of Apps and 50
95% of it are deleted in less than a month
#

7. ‫أرﻗﺎم‬
Facts
‫ﺗﺠﺮﺑﺔ‬ ‫ﺗﺤﺴﻴﻦ‬ ‫ﻓﻲ‬ ‫اﺳﺘﺜﻤﺎره‬ ‫ﻳﺘﻢ‬ ‫دوﻻر‬ ‫ﻛﻞ‬
‫ر‬‫اﺳﺘﺜﻤﺎ‬ ‫ﻛﻌﺎﺋﺪ‬ ‫دوﻻر‬ 100 ‫ﺑـ‬ ‫ﻳﻌﻮد‬ ‫اﻟﻤﺴﺘﺨﺪم‬
Every $1 invested in UX can have a
return of up to $100 for your business
#

8. ‫أرﻗﺎم‬
Facts
‫ﻣﻦ‬ ٪90 ‫ﻣﻦ‬ ‫ﻷﻛﺜﺮ‬ ‫اﻟﻴﻮﻣﻲ‬ ‫اﻟﺪﺧﻞ‬ ‫ﻣﺘﻮﺳﻂ‬
‫ي‬‫ﺳﻌﻮد‬ ‫رﻳﺎل‬ 4000 ‫ﻳﺘﺠﺎوز‬ ‫ﻻ‬ ‫اﻟﺘﻄﺒﻴﻘﺎت‬
Avg. Daily Revinue of more than 90% of
Apps does not exceed 4000 SAR
#

9. ‫اﻟﺘﻄﺒﻴﻖ‬‫رﺣﻠﺔ‬
AppJurney
‫اﻟﻔﻜﺮة‬ ‫ﻓﻜﺮة‬
App Inseption
‫ﻋﻤﻞ‬ ‫ﻟﻨﻤﻮذج‬ ‫اﻟﻔﻜﺮة‬ ‫ﺗﺤﻮﻳﻞ‬
Transform your idea to a business model
‫ﻣﻨﺘﺞ‬ ‫إﻟﻰ‬ ‫اﻟﻌﻤﻞ‬ ‫ﻧﻤﻮذج‬ ‫ﺗﺤﻮﻳﻞ‬
Transform business model to an app
‫ﺗﻄﺒﻴﻖ‬ ‫ﻣﺸﺮوع‬ ‫ﺗﻜﺎﻟﻴﻒ‬
Consider cost
‫اﻟﺨﺎﺗﻤﺔ‬
Conclusion

10. ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻓﻜﺮة‬
App Inception

11. ‫اﻟﺘﻄﺒﻴﻘﺎت‬‫أﻧﻮاع‬
AppTypes
‫ﻗﺎﺋﻤﺔ‬ ‫ﻟﻤﺸﻜﻠﺔ‬ ‫ﺣﻞ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﺘﻤﺪ‬ ‫ﺗﻄﺒﻴﻖ‬
Problem solving app
‫ﻣﻄﺒﻘﺔ‬ ‫ﻟﻔﻜﺮة‬ ‫ﺗﻄﻮﻳﺮ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﺘﻤﺪ‬ ‫ﺗﻄﺒﻴﻖ‬
Improve an existing app idea
‫ﻣﺮاﻓﻖ‬ ‫او‬ ‫ﻣﺘﻮﻓﺮ‬ ‫ﻣﻨﺘﺞ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﺘﻤﺪ‬ ‫ﺗﻄﺒﻴﻖ‬
Product complementary app
1
2
3

12. Airpnp
‫أوﻟﻲ‬ ‫ﺗﻤﻮﻳﻞ‬
‫ﻣﻌﻠﻦ‬ ‫ﻏﻴﺮ‬
‫ﻗﺎﺋﻤﺔ‬ ‫ﻟﻤﺸﻜﻠﺔ‬ ‫ﺣﻞ‬
‫ﺑﺎﺳﺘﺨﺪاﻣﻬﺎ‬ ‫ﻳﺮﻏﺐ‬ ‫ﻟﻤﻦ‬ ‫اﻟﻤﻴﺎه‬ ‫دورات‬ ‫ﺗﺄﺟﻴﺮ‬
‫ﺷﺮاء‬ ‫ﻋﻤﻠﻴﺔ‬ ‫ﻛﻞ‬ ‫ﻋﻠﻰ‬ ‫ﺳﻌﻲ‬ ‫رﺳﻮم‬
‫اﺳﺘﺜﻤﺎر‬ ‫ﺟﻮﻟﺔ‬
‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 60

13. RadPad
‫أوﻟﻲ‬ ‫ﺗﻤﻮﻳﻞ‬
‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 2.2
‫أوﻟﻲ‬ ‫ﺗﻤﻮﻳﻞ‬
‫دوﻻر‬ ‫اﻟﻒ‬ 800
‫اﺳﺘﺜﻤﺎر‬ ‫ﺟﻮﻟﺔ‬
‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 9
‫ﻣﻄﺒﻘﺔ‬ ‫ﻟﻔﻜﺮة‬ ‫ﺗﻄﻮﻳﺮ‬
‫اﻟﺴﻜﻨﻴﺔ‬ ‫اﻟﻮﺣﺪات‬ ‫إﻳﺠﺎر‬ ‫ﻟﺘﺴﻬﻴﻞ‬ ‫اﻟﻜﺘﺮوﻧﻲ‬ ‫ﺗﻄﺒﻴﻖ‬
‫ﻟﻠﻤﺴﺘﺄﺟﺮﻳﻦ‬ ‫اﻟﺸﻬﺮﻳﺔ‬ ‫اﻹﻳﺠﺎرات‬ ‫ﻣﻦ‬ ‫ﻣﻘﺘﻄﻊ‬ ‫ﻋﻤﻮﻟﺔ‬ ‫ﻳﺤﺼﻞ‬

14. Duolingo
‫اﺳﺘﺜﻤﺎر‬ ‫ﺟﻮﻟﺔ‬
‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 15
‫أوﻟﻲ‬ ‫ﺗﻤﻮﻳﻞ‬
‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 3.3
‫اﺳﺘﺜﻤﺎر‬ ‫ﺟﻮﻟﺔ‬
‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 45
‫ﻣﻄﺒﻘﺔ‬ ‫ﻟﻔﻜﺮة‬ ‫ﺗﻄﻮﻳﺮ‬
‫ﺗﻄﺒﻴﻖ‬ ‫ﻋﺒﺮ‬ ‫وﻛﺘﺎﺑﺔ‬ ‫ﻗﺮاءة‬ ‫ﺑﺎﻟﻤﻤﺎرﺳﺔ‬ ‫اﻟﻠﻐﺔ‬ ‫ﺗﻌﻠﻴﻢ‬
‫اﻟﻜﺘﺮوﻧﻴﺔ‬ ‫وﻣﺸﺘﺮوات‬ ‫اﻹﻋﻼﻧﺎت‬ ‫ﻫﺠﻴﻦ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫ﻳﺮﺑﺢ‬

15. Sesame
‫أوﻟﻲ‬ ‫ﺗﻤﻮﻳﻞ‬
‫دوﻻر‬ ‫ﻣﻠﻴﻮن‬ 1.43
‫ﻣﺮاﻓﻖ‬ ‫ﻣﻨﺘﺞ‬ ‫ﻋﻠﻰ‬ ‫ﻳﻌﺘﻤﺪ‬
‫ﺗﻄﺒﻴﻖ‬ ‫ﻃﺮﻳﻖ‬ ‫ﻋﻦ‬ ‫اﻷﺑﻮاب‬ ‫وإﻏﻼق‬ ‫ﺑﻔﺘﺢ‬ ‫ﺗﺤﻜﻢ‬
‫اﻻﺻﻠﻴﺔ‬ ‫ﻟﻠﻤﻨﺘﺠﺎت‬ ‫اﻻﻟﻜﺘﺮوﻧﻴﺔ‬ ‫اﻟﻤﺸﺘﺮوات‬ ‫اﻻرﺑﺎح‬ ‫ﻳﺤﺼﻞ‬

16. Fallah Riyadh
‫أوﻟﻲ‬ ‫ﺗﻤﻮﻳﻞ‬
‫رﻳﺎل‬ ‫ﻣﻠﻴﻮن‬
‫ﻗﺎﺋﻤﺔ‬ ‫ﻟﻤﺸﻜﻠﺔ‬ ‫ﺣﻞ‬
‫اﻟﺮﻳﺎض‬ ‫ﺑﻤﺪﻳﻨﺔ‬ ‫واﻟﻔﻌﺎﻟﻴﺎت‬ ‫ﻟﻸﻣﺎﻛﻦ‬ ‫ﺗﺮﻓﻴﻬﻲ‬ ‫دﻟﻴﻞ‬
‫اﻹﻋﻼﻧﺎت‬ ‫ﻣﻦ‬ ‫ﻳﺮﺑﺢ‬

17. ‫اﻟﻔﻜﺮة‬‫اﻟﻤﻠﻜﻴﺔ‬
Intellectualproperty
!

18. ‫ﻋﻤﻞ‬ ‫ﻟﻨﻤﻮذج‬ ‫اﻟﻔﻜﺮة‬ ‫ﺗﺤﻮﻳﻞ‬
Transform your into
a business model

19. ‫اﻟﻌﻤﻞ‬‫ﻧﻤﻮذج‬‫ﺗﺼﻤﻴﻢ‬‫ﻣﺮاﺣﻞ‬
BusinessModelDevelopment
‫اﻟﺘﺠﺎري‬ ‫اﻟﻌﻤﻞ‬ ‫ﻧﻤﻮذج‬
Business Model Canvas
‫اﻟﺘﻨﺎﻓﺴﻴﺔ‬ ‫اﻟﻘﻴﻤﺔ‬ ‫ﻧﻤﻮذج‬
Propositional Value Canvas
‫اﻟﻤﺎﻟﻲ‬ ‫اﻟﻨﻤﻮذج‬
Financial Model

20. ‫اﻟﺘﺠﺎري‬‫اﻟﻌﻤﻞ‬‫ﻧﻤﻮذج‬
BusinessModelCanvas
Key
Activities
Value
Proposition
Customer
Relationships
Customers
Revenue
Channels
Key
Resources
Costs
Key
Partners

21. ‫اﻟﺘﻨﺎﻓﺴﻴﺔ‬‫اﻟﻘﻴﻤﺔ‬‫ﻧﻤﻮذج‬
PropositionalValueCanvas
GAINSGAIN CREATORS
PRODUCTS
& SERVICES
PAIN RELIEVERS PAINS
CUSTOMER
JOBS

22. ‫اﻟﻤﺎﻟﻲ‬‫اﻟﻨﻤﻮذج‬
FinancialModel
‫اﻟﻤﺠﺎﻧﻲ‬
Free
‫اﻟﻤﺪﻓﻮع‬
Paid App
‫اﻟﻤﺪﻓﻮﻋﺔ‬ ‫اﻹﺷﺘﺮاﻛﺎت‬
Subscriptions
‫اﻻﻟﻜﺘﺮوﻧﻴﺔ‬ ‫اﻟﻤﺸﺘﺮوات‬
InApp Purchase
‫اﻟﻤﻬﺠﻦ‬ ‫اﻟﻨﻤﻮذج‬
Hybrid Financial Model
1
2
3
4
5

23. ‫اﻟﻌﻤﻞ‬‫ﻧﻤﻮذج‬‫ﻟﻨﺠﺎج‬‫ﻣﺆﺷﺮات‬
Indicatorsforasuccessfulbusinessmodel
‫دوﻧﻚ‬ ‫ﻣﻦ‬ ‫ﻳﻌﻤﻞ‬ ‫ان‬ ‫ﻳﻤﻜﻦ‬
The business can run without you
‫ﻗﻴﺎﺳﻪ‬ ‫ﻳﻤﻜﻦ‬ ‫ﺷﻲء‬ ‫ﻛﻞ‬
Everything is measurable
‫ﺗﻄﻮﻳﺮه‬ ‫ﻳﻤﻜﻦ‬
Room for growth

24. ‫ﻣﻮﻗﻊ؟‬‫أم‬‫ﻟﺘﻄﺒﻴﻖ‬‫أﺣﺘﺎج‬‫ﻫﻞ‬
DoIneedanApporaWebsite?
?

25. ‫اﻟﻌﻤﻞ‬ ‫ﻧﻤﻮذج‬ ‫ﺗﺤﻮﻳﻞ‬
‫ﺧﺪﻣﺔ‬ ‫أو‬ ‫ﻣﻨﺘﺞ‬ ‫إﻟﻰ‬
Transform business
model to an app

26. ‫اﻷدﻧﻰ‬‫ﺑﺎﻟﺤﺪ‬‫اﻟﻤﻨﺘﺞ‬
MinimumViableProduct

27. ‫اﻷدﻧﻰ‬‫ﺑﺎﻟﺤﺪ‬‫اﻟﻤﻨﺘﺞ‬
MinimumViableProduct

28. ‫اﻟﺘﻄﺒﻴﻖ‬‫ﺗﻄﻮﻳﺮ‬‫ﺧﻄﻮات‬
AppDevelopmentLifeCycle
‫اﻟﻌﻤﻞ‬ ‫ﻧﻄﺎق‬
Scope of Work
‫اﻟﻤﺴﺘﺨﺪم‬ ‫وﺗﺠﺮﺑﺔ‬ ‫اﻟﺮﺳﻮﻣﻴﺔ‬ ‫اﻟﻮاﺟﻬﺎت‬ ‫ﺗﺼﻤﻴﻢ‬
UI/UX
‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺑﺮﻣﺠﺔ‬
Code Development
‫اﻟﺘﻄﺒﻴﻖ‬ ‫اﺧﺘﺒﺎر‬
Quality Assurance
‫واﻟﺼﻴﺎﻧﺔ‬ ‫اﻻﻃﻼق‬
Publishing & Maintenance
‫واﻟﺘﺸﻐﻴﻞ‬ ‫اﻟﺘﺴﻮﻳﻖ‬
Marketing and Operation
1
2
3
4
5
6

29. ‫اﻟﻌﻤﻞ‬‫ﻧﻄﺎق‬
ScopeofWork
‫اﻟﻔﺮﺿﻴﺎت‬
Assumptions
‫اﻟﻘﻴﻮد‬
Constraints
‫اﻟﻌﻤﻞ‬ ‫ﻣﺘﻄﻠﺒﺎت‬
Business Requirements
‫اﻟﻔﻨﻴﺔ‬ ‫اﻟﻤﺘﻄﻠﺒﺎت‬
Technical Requirements
‫اﺧﺮى‬ ‫أﻧﻈﻤﺔ‬ ‫أو‬ ‫ﺧﺪﻣﺎت‬ ‫ﻣﻊ‬ ‫اﻻرﺗﺒﺎط‬
Dependencies
‫اﻟﻤﺴﺘﻘﺒﻠﻴﺔ‬ ‫اﻟﻤﺘﻄﻠﺒﺎت‬
Future Requirements
1
2
3
4
5
6

30. ‫اﻟﺘﻄﻮﻳﺮ‬‫ﻣﻨﺼﺎت‬
DevelopmentPlatforms
‫اﻷﺻﻴﻠﺔ‬ ‫اﻟﺠﻮال‬ ‫ﺗﻄﺒﻴﻘﺎت‬
Native mobile apps
‫اﻟﻬﺠﻴﻨﺔ‬ ‫اﻟﺠﻮال‬ ‫ﺗﻄﺒﻴﻘﺎت‬
Hybrid mobile apps
‫اﻟﻮﻳﺐ‬ ‫ﺗﻄﺒﻴﻘﺎت‬
Web apps
1
2
3

31. ‫اﻷﺻﻴﻠﺔ‬‫اﻟﺠﻮال‬‫ﺗﻄﺒﻴﻘﺎت‬
Nativemobileapps
‫ﻋﺎﻟﻴﺔ‬ ‫ﺗﻨﻔﻴﺬ‬ ‫ﺗﻜﻠﻔﺔ‬
High Development Cost
‫ﻧﻈﺎم‬ ‫ﻟﻜﻞ‬ ‫ﻛﺎﻣﻼ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺗﺼﻤﻴﻢ‬ ‫ﻳﺘﻢ‬
A different development for every different platform
‫اﻟﻬﺎﺗﻒ‬ ‫ﻋﺘﺎد‬ ‫ﻛﻞ‬ ‫ﻓﻲ‬ ‫اﻟﺘﺤﻜﻢ‬ ‫إﻣﻜﺎﻧﻴﺔ‬
Full control of phone hardware
‫ﻣﺴﺘﺨﺪم‬ ‫وﺗﺠﺮﺑﺔ‬ ‫اداء‬ ‫أﻓﻀﻞ‬
Best performance and user experience
1
2
3
4

32. ‫اﻟﻬﺠﻴﻨﺔ‬‫اﻟﺠﻮال‬‫ﺗﻄﺒﻴﻘﺎت‬
Hybridmobileapps
‫ﺎ‬ً‫ﻧﺴﺒﻴ‬ ‫ﻣﻨﺨﻔﻀﺔ‬ ‫ﻣﺒﺪﺋﻴﺔ‬ ‫ﺗﻜﻠﻔﺔ‬
Relatively Lower Initial Cost
‫ﺳﺮﻳﻊ‬ ‫ﻓﻮز‬
Quick win
‫ﻧﻈﺎم‬ ‫اي‬ ‫ﻋﻠﻰ‬ ‫ﻟﺘﻌﻤﻞ‬ ‫واﺣﺪة‬ ‫ﻣﺮة‬ ‫ﺑﺮﻣﺠﺘﻬﺎ‬ ‫ﻳﺘﻢ‬
Develop once deploy on any platform
‫اﻟﺠﻬﺎز‬ ‫ﺑﻌﺘﺎد‬ ‫ﻣﺤﺪود‬ ‫ﺗﺤﻜﻢ‬
Limited access to phone resources
React Native NativeScript
1
2
3
4

33. ‫اﻟﻮﻳﺐ‬‫ﺗﻄﺒﻴﻘﺎت‬
Webapps
‫ﻧﺴﺒﻴﺎ‬ ‫ﻣﻨﺨﻔﻀﺔ‬ ‫ﺗﻜﻠﻔﺔ‬
Relative Low Cost
‫ﻧﻈﺎم‬ ‫أي‬ ‫ﻋﻠﻰ‬ ‫ﻟﺘﻌﻤﻞ‬ ‫واﺣﺪة‬ ‫ﻣﺮة‬ ‫ﺑﺮﻣﺠﺘﻬﺎ‬ ‫ﻳﺘﻢ‬
Develop once deploy on any platform
‫اﻟﺠﻬﺎز‬ ‫ﺑﻌﺘﺎد‬ ً‫ﺟﺪا‬ ‫ﻣﺤﺪود‬ ‫ﺗﺤﻜﻢ‬
Very limited access to phone resources
‫ﺳﻴﺌﺔ‬ ‫اﺳﺘﺨﺪام‬ ‫وﺗﺠﺮﺑﺔ‬ ‫أداء‬
Bad performace and user experice
1
2
3
4

34. ? ‫ﻻﺳﺘﺨﺪاﻣﻬﺎ؟‬‫ﺗﻘﻨﻴﺔ‬‫أﻓﻀﻞ‬‫ﻣﺎﻫﻲ‬
Whatisthebesttechnologytouse?

35. ‫اﻟﻤﺴﺘﺨﺪم‬‫وﺗﺠﺮﺑﺔ‬‫اﻟﺮﺳﻮﻣﻴﺔ‬‫اﻟﻮاﺟﻬﺎت‬
UserInterface&UserExperience
‫اﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﺗﺤﻠﻴﻞ‬
Competitor Analysis
‫اﻟﺘﺼﻤﻴﻢ‬ ‫اﻟﺘﻮﺟﻪ‬ ‫اﺧﺘﻴﺎر‬
Moodboarding
‫اوﻟﻴﺔ‬ ‫رﺳﻮم‬ ‫اﻟﻰ‬ ‫اﻟﻤﺘﻄﻠﺒﺎت‬ ‫ﺗﺤﻮﻳﻞ‬
Wireframing
‫اﻟﺸﺎﺷﺎت‬ ‫ﺗﺼﻤﻴﻢ‬
High Fidelity Design
‫اﻟﻤﻔﺎﺿﻠﺔ‬ ‫اﺧﺘﺒﺎرات‬
A/B Testing
1
2
3
4
5

36. ‫وﺗﻄﻮﻳﺮ‬،‫ﺻﻴﺎﻧﺔ‬،‫أﻃﻼق‬
Deploy,MaintainandImprove
‫اﻷداء‬ ‫ﻣﺴﺘﻮى‬ ‫ﻗﻴﺎس‬
Key Performance Indicators (KPI)
‫اﻟﻤﺴﺘﺨﺪم‬ ‫ﺗﺠﺮﺑﺔ‬ ‫ﻗﻴﺎس‬
User Experience Testing
‫ﻣﺴﺘﻤﺮ‬ ‫ﺗﻘﻨﻲ‬ ‫ﻓﻨﻲ‬ ‫دﻋﻢ‬
Continues Technical Support
‫اﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﻣﺮاﻗﺒﺔ‬
Compititors Screening
1
2
3
4

37. ‫اﻷوﻟﻴﺔ‬‫اﻟﻨﺴﺦ‬
AppReleases
‫اﻟﻤﻄﻮر‬ ‫ﻧﺴﺨﺔ‬
Dev.
‫آﻟﻔﺎ‬ ‫ﻧﺴﺨﺔ‬
Alpha
‫ﺑﻴﺘﺎ‬ ‫ﻧﺴﺨﺔ‬
Beta
‫اﻟﻤﻨﺸﻮرة‬ ‫اﻹﺻﺪارات‬
Production Releases
Alpha
Beta
v1.0
Nightly

38. ! ‫واﻟﺘﺸﻐﻴﻞ‬‫اﻟﺘﺴﻮﻳﻖ‬
MarketingandOperation

39. ‫ﺗﻄﺒﻴﻖ‬ ‫ﻣﺸﺮوع‬ ‫ﺗﻜﺎﻟﻴﻒ‬
App cost

40. ‫ﺧﺎﻃﺌﺔ‬‫ﻣﻔﺎﻫﻴﻢ‬
MisconceptionsonAppcosting
‫ﺎ‬ ً‫ﺗﻄﺒﻴﻘ‬ ‫ﺗﺼﺒﺢ‬ ‫أن‬ ‫ﻳﻤﻜﻦ‬ ‫ﻓﻜﺮة‬ ‫ﻛﻞ‬
Every Idea can be an App
‫ﺳﺄدﻓﻌﻪ‬ ‫ﻣﺎ‬ ‫ﻛﻞ‬ ‫ﻫﻲ‬ ‫ﻓﻘﻂ‬ ‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺗﻜﻠﻔﺔ‬
App cost is all what i will pay
‫ﻋﻤﻞ‬ ‫ﻧﻄﺎق‬ ‫ﺑﺪون‬ ‫اﻟﺘﻜﻠﻔﺔ‬ ‫ﻣﻌﺮﻓﺔ‬ ‫ﻳﻤﻜﻦ‬
‫ﻣﻮﺟﻮد‬ ‫ﺑﺘﻄﺒﻴﻖ‬ ‫اﻟﺘﺸﺒﻴﻪ‬ ‫ﺑﻤﺠﺮد‬ ‫أو‬
You can get cost estimate with no scope of
work or by referring to sample apps
1
2
3

41. ‫ﺗﺤﺘﺎج؟‬‫ﻣﺎذا‬
WhatDoIneed?
‫وﻣﺤﺪد‬ ‫واﺿﺢ‬ ‫ﻋﻤﻞ‬ ‫ﻧﻄﺎق‬
Concise and Precise Scope of Work
‫واﺿﺤﺔ‬ ‫ﻋﻤﻞ‬ ‫إﺟﺮاءات‬
Clear Workflows
‫اﻟﻤﺘﻮﻗﻌﺔ‬ ‫اﻟﻤﺨﺮﺟﺎت‬ ‫ﺗﺤﺪﻳﺪ‬
Project Deliverables
‫ﻣﺤﺪد‬ ‫ﺑﺰﻣﻦ‬ ‫ﻣﺤﺪدة‬ ‫وﺗﺴﻠﻴﻤﺎت‬ ‫ﻣﺮاﺣﻞ‬
Project Milestoes
1
2
3
4

42. ‫اﻟﺘﻄﺒﻴﻘﺎت‬‫ﺑﺘﺴﻌﻴﺮات‬‫ﻣﺮﺗﺒﻄﺔ‬‫ﻧﻘﺎط‬
factorsthatdetermineAppcost
‫اﻷﺷﻴﺎء‬ ‫اﻧﺘﺮﻧﺖ‬ ‫أﺟﻬﺰة‬ ‫ﻣﻊ‬ ‫اﻟﺘﻜﺎﻣﻞ‬
IoT Integration
‫اﻟﺮﺳﻮﻣﻴﺔ‬ ‫اﻟﻮاﺟﻬﺎت‬ ‫ﺗﺼﺎﻣﻴﻢ‬
UI Design
‫واﻹﺷﻌﺎرات‬ ‫اﻟﺘﻨﺒﻴﻬﺎت‬ ‫ﺧﺪﻣﺎت‬
Push Notifications & SMS
‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻟﻬﺎ‬ ‫اﻟﻤﺨﺼﺺ‬ ‫اﻟﻤﻨﺼﺎت‬ ‫ﻧﻮع‬
Platforms Types
‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﻟﺘﻄﻮﻳﺮ‬ ‫اﻟﺘﺤﻠﻴﻠﻴﺔ‬ ‫واﻟﻮﺛﺎﺋﻖ‬ ‫اﻟﺪراﺳﺎت‬
Project Documentation & SRS
‫اﻟﻤﺴﺘﺨﺪﻣﺔ‬ ‫واﻟﺘﻘﻨﻴﺎت‬ ‫اﻟﺒﺮﻣﺠﻴﺔ‬ ‫اﻟﺒﻨﻴﺔ‬ ‫ﻧﻮع‬
Framework and Technology
‫اﻟﺬﻛﻴﺔ‬ ‫اﻟﻬﻮاﺗﻒ‬ ‫ﺧﺪﻣﺎت‬ ‫ﻣﻊ‬ ‫اﻟﺘﻜﺎﻣﻞ‬
Smart Phone Hardware Integration
‫اﻟﺒﺼﺮﻳﺔ‬ ‫اﻟﻬﻮﻳﺔ‬
Identity and logo
‫ﻟﻠﺘﻄﺒﻴﻖ‬ ‫اﻟﺘﺤﺘﻴﺔ‬ ‫اﻟﺒﻨﻴﺔ‬
Infrastructure
‫اﻟﺘﻄﺒﻴﻖ‬ ‫ﺧﻼل‬ ‫ﻣﻦ‬ ‫اﻟﺪﻓﻊ‬ ‫ﺧﺪﻣﺎت‬
Payment Gateway
‫ﺧﺎرﺟﻴﺔ‬ ‫ﺧﺪﻣﺎت‬ ‫ﻣﻊ‬ ‫اﻟﺘﻜﺎﻣﻞ‬
3rd Party Integration

43. ‫اﻹﺳﺘﻀﺎﻓﺔ‬ ‫وﺧﺪﻣﺎت‬ ‫ﻟﻠﺘﻄﺒﻴﻖ‬ ‫اﻟﺘﺤﺘﻴﺔ‬ ‫اﻟﺒﻨﻴﺔ‬
Infrastructure
‫اﻹﻟﻜﺘﺮوﻧﻲ‬ ‫اﻟﺪﻓﻊ‬ ‫ﺧﺪﻣﺎت‬ ‫رﺳﻮم‬
Payment Gateway Fees
‫واﻹﺷﻌﺎرات‬ ‫اﻟﺘﻨﺒﻴﻪ‬ ‫ﺧﺪﻣﺎت‬ ‫رﺳﻮم‬
Push Notification & SMS Fees
‫ﺧﺎرﺟﻴﺔ‬ ‫أﻧﻈﻤﺔ‬ ‫ﻣﻊ‬ ‫اﻟﺘﻜﺎﻣﻞ‬ ‫ﺧﺪﻣﺎت‬ ‫رﺳﻮم‬
3rd Party Integration Fees
‫اﻟﻔﻨﻲ‬ ‫واﻟﺪﻋﻢ‬ ‫اﻟﺘﻘﻨﻲ‬ ‫اﻟﺘﻄﻮﻳﺮ‬
Support and Development
‫واﻹﻋﻼن‬ ‫اﻟﺘﺴﻮﻳﻖ‬
Marketing and Advertisement
‫اﻟﺘﺴﻮﻳﻖ‬ ‫و‬ ‫اﻹدارة‬ ‫ﻓﺮﻳﻖ‬
Mangament and Marketing Teams
‫اﻟﺠﺮاﻓﻴﻜﻲ‬ ‫اﻟﺘﺼﻤﻴﻢ‬ ‫ﻓﺮﻳﻖ‬
Design Team
‫اﻹﺗﺼﺎل‬ ‫ﻣﺮﻛﺰ‬ ‫ﺧﺪﻣﺎت‬
Customer Support
‫اﻟﺮﺳﻤﻲ‬ ‫اﻟﺘﺴﺠﻴﻞ‬ ‫رﺳﻮم‬
Legal Fees
‫اﻟﺘﻄﺒﻴﻖ‬‫ﻣﻦ‬‫اﻻﻧﺘﻬﺎء‬‫ﺑﻌﺪ‬
OperationalCost

44. ‫اﻟﺨﺎﺗﻤﺔ‬
Conclusion

45. ‫ﻧﻔﺴﻚ‬‫اﺳﺄل‬‫ا‬ً‫اﺧﻴﺮ‬
FinallyAskyourself
‫ﺣﻠﻬﺎ؟‬ ‫ﻋﻠﻰ‬ ‫ﺗﺴﺎﻋﺪ‬ ‫اﻟﺘﻲ‬ ‫اﻟﻤﺸﻜﻠﺔ‬ ‫ﻣﺎ‬
What problem dose it solve?
‫اﻟﻤﻀﺎﻓﺔ؟‬ ‫اﻟﻘﻴﻤﺔ‬ ‫وﻣﺎﻫﻲ‬ ‫؟‬ ‫ﻣﺨﺘﻠﻔﺔ‬ ‫ﻫﻲ‬ ‫ﻟﻤﺎذا‬
How is it different or better than other
products/services?
‫اﻟﻤﺴﺘﻬﺪﻓﺔ؟‬ ‫اﻟﻔﺌﺔ‬ ‫ﻣﻦ‬
Who is the targeted Audience?
‫ﺑﺘﺴﻮﻳﻘﻬﺎ؟‬ ‫ﺳﺄﻗﻮم‬ ‫ﻛﻴﻒ‬
How will I market it?
‫ﻟﺪﻳﻬﻢ؟‬ ‫اﻟﻘﻮة‬ ‫ﻧﻘﺎط‬ ‫وﻣﺎﻫﻲ‬ ‫اﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﻣﻦ‬
Who is my competitors?
‫اﻟﻤﺸﺮوع؟‬ ‫ﺳﻴﻤﻮل‬ ‫ﻣﻦ‬
Who will fund the project?
1
2
3
4
5
6

46. ‫ا‬ً‫ﺷﻜﺮ‬
Thanks

47. ‫اﻟﻤﺮاﺟﻊ‬
Referances
• https://www.entrepreneur.com/article/227907
• https://www.forbes.com/sites/kauffman/2012/06/11/
how-to-turn-an-idea-into-a-startup-begin-with-a-
business-concept-statement/#6172f3e1451c
• https://www.forbes.com/sites/kauffman/2012/06/11/
how-to-turn-an-idea-into-a-startup-begin-with-a-
business-concept-statement/#6172f3e1451c
• https://www.applicoinc.com/blog/mvp-mobile-app/
• https://clearbridgemobile.com/how-to-build-a-mobile-
app-requirements-document/
• http://sonin.agency/uiux-design-exciting-app-users/
• https://devops.com/understanding-app-development-
life-cycle/