1. Steve Jobs
Man of the Year
Steve Jobs
Man of the Year – The Strategic thinker

2. The Real Man
How To Present Strategy
Steve Jobs
Agenda Get Rid of the Crappy Stuff
Man of the Year
The Brand Champion Exit Strategy
One More thing

3. Steve Jobs
Man of the Year THE REAL MAN
History

4. The Real Man
HowTo Present
Strategy Steve Jobs is a force of nature. a truly iconic man whose are
nearly as famous as the products he sells.
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff Here are a few facts you may not have known about
him
The Brand Champion
Exit Strategy
One More thing

5. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing

6. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing

7. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing

8. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing

9. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing

10. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing

11. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing

12. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing

13. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing

14. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing

15. Steve Jobs
Man of the Year HOW TO PRESENT STRATEGY
It is all about audience

16. The Real Man
HowTo Present
Strategy
Steve Jobs
Man of the Year
Get Rid of theCrappy
Stuff Keep it simple
The Brand Champion
Exit Strategy
One More thing
See : http://www.pagelines.com/posts/steve-jobs-marketing-method/

17. Step 1: Product &
Markets
The Real Man
HowTo Present
Strategy
Get Rid of theCrappy
Step 2: Competition
Steve Jobs
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing Step 3: The
Emerging Market
and USPs
See : http://www.pagelines.com/posts/steve-jobs-marketing-method/

18. The Real Man
HowTo Present
Strategy
Steve Jobs' Advice to Nike: Get Rid of the
Steve Jobs Get Rid of theCrappy Crappy Stuff and focus on the good ones
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
See : http://www.fastcompany.com/video/mark-parker-nike-and-steve-jobs-apple

19. The Real Man
HowTo Present
Strategy
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff
The Brand Champion
Exit Strategy
One More thing
See : http://www.fastcompany.com/video/mark-parker-nike-and-steve-jobs-apple

20. The Real Man
HowTo Present
Strategy
Develop brand champions but don’t put all your eggs in one
Steve Jobs Get Rid of theCrappy basket. And most importantly, put together a succession
Man of the Year Stuff plan before your primary brand champion exits
The Brand Champion
Exit Strategy
One More thing
See : http://www.fastcompany.com/video/mark-parker-nike-and-steve-jobs-apple

21. On Fixing Apple:
The Real Man "The products suck! There's no sex in them anymore!"
HowTo Present "The cure for Apple is not cost-cutting. The cure for Apple is
Strategy to innovate its way out of its current predicament.“
Steve Jobs Get Rid of theCrappy
Man of the Year Stuff "If I were running Apple, I would milk the Macintosh for all
it's worth -- and get busy on the next great thing. The PC
The Brand Champion wars are over. Done. Microsoft won a long time ago."
Exit Strategy
One More thing "Apple has some tremendous assets, but I believe without
some attention, the company could, could, could -- I'm
searching for the right word -- could, could die."
See : http://www.fastcompany.com/video/mark-parker-nike-and-steve-jobs-apple

22. AxTantawy || ax.tantawy@gmail.com
Steve Jobs
Man of the Year Thanks