1. AREAS OF EXPERTISE
12 Jalan Damai Murni 11, AlamDamai 01-9323-6169
56000 Cheras, Kuala Lumpur, Malaysia abdulhalimmohamad88@gmail.com
BUSINESS PLANNING & DEVELOPMENT SPECIALIST|COMMERCIAL
MARKETING and PROCUREMENT MANAGER
Accomplishedprofessionalwith solid educationalcredentials(UITMandUniversityofMelbourne),
over 17 years of vast experience and significant expertise within the field of business planning ,
business management and development with international and domestic organization and
market.
Excellent at developing and implementing appropriate business initiatives to contribute to the
company’s growth. Effective at organizational leadership, team building and supervision to ensure
high efficiency. Skilled in developing and managing budgets and revenue enhancement initiatives
to ensure profitability growth. Adapt in strategic planning and procurement strategy to effectively
expand sales to International coverage. Participated in business process re-engineering with many
operations and commercial teams (New Projects, Business Expansion Plan, Develop New Business
Model, Head Office, Worldwide Agencies, JV Company & Regional Offices) resulting in cost
savings, process efficiency and revenue generation.
Business Development
Management
Operations Management Procurement/Pricing & Cost
Reduction
Sales & Marketing Resources Administration Contracts & Leasing
International Markets Corporate Strategic Planning &
Partnership
Logistics & Distribution

2. Market Trends &
Forecasting
Financial Management Human Resources
Management
MAJOR ACCOMPLISHMENTS
 Directed and supervised business planning , development and market initiatives and
programs in 6 regions (Southeast Asia, Northeast Asia, Oceania, India Sub Continent, Gulf,
South Africa).
 Headed and formulated a business/productexpansion program for Australia , New Zealand
and South East Asia market and increased market shares by 15% and resulted in increase
overall revenue. Working closely with business partners to form a consortium/JV.
 Promoted the First’s World Halal Logistics Service in Australia and New Zealand market and
promoting Malaysia as a Halal Hub by conducting feasibility study.
 Sub-committee of MISC Berhad ‘s Business Transformation Team (BTT) as a key Commercial
member and working closely with management consultants on business process re-
engineering, which successfully rolled-out an Integrated Liner System costing USD100million
with over 3,000 users in Asia, Oceania , Indian Sub-Continent and Europe (MISC is the largest
shipping lines in Malaysia and registered in the Kuala Lumpur Stock Exchange) . Key results:
o Process efficiency
o Effective capturing of costs, documentation and revenue (data integrity)
o Computerized system – efficient & effective use of manpower.
 Initiated revenue enhancement program, through a structured customer-mix strategy.
 Formulated the Strategic Direction/Planning for the Business Unit using Business Analysis
Techniques such as SWOT Analysis, Balanced Scorecards,Scenario Planning.
 Established critical partnerships through negotiation skills with high level industry leaders
such as Samsung, Nestle, Dole, Bridgestone, Australia Wheat Board (AWB), Heinz, Fonterra
New Zealand, NatSteel of Singapore etc.
 Enhanced the public image and recognition of the company’s name within the business
community through business development, community outreach and aggressive networking.
 Represented company for various international conferences and bid tenders with companies
such as with BP Amoco , Nestle , Fonterra New Zealand , Shell , Simplot Australia , Dole etc.
 Develop New Business Model for business’s growth and sustainability.
 Developed Annual Operating Plan and 3-year Business Plan & Strategic Investment&
Roadmap.
 Prepare Board papers for strategic issues (Business Plan Development, Loan/Grants
application, Ancillary Business Development etc) during Board Engagements.
 Establish ancillary business to improve revenue.

3. PROFESSIONAL EXPERIENC
PROFESSIONAL EXPERIENCE
STRATEGY & PLANNING MANAGER
INDAH WATER KONSORTIUM SDN BHD (Wholly Owned by Ministry of Finance)
Damansara HeadQuarters, Kuala Lumpur.
 Identify needs, setspecific goals, develop objectives and map out an annual plan as to
how these objectives will be accomplished
 Develop and monitor Company’s Annual Operating Plan (AOP).
 Foster alignment to ensure strategies are translated into action plans
 Act as a hub for the planning process; playing a central role in the creation of the
Corporate Plan and Business Plan
 Develop Corporate and regulatory KPIs and performance measures for the company
 Identify corporate risks and draw up mitigation plans together with otherdivisions and
departments
 Conduct scenario planning to view potential outcomes and eventuality of occurrences
and testing new ideas
 Carry out diagnostic study of projects or research programme to assess return on
investment and strategic fit
 Promote Corporate Governance in the strategic planning process
 Participate in evaluations of business proposals
 Identify Research & Developmentand potential area of improvementthrough the
Continuous Improvement Programm (CIP)
 Develop new business model for IWK for business expansions.
 Prepare relevant papers for Board meeting , Business Development Committee (BDC)
and EXCO meeting.
HUMAN RESOURCE and KPI MANAGER
GOM Resources SdnBhd (Oil and Gas),Kuala Lumpur,Malaysia
Subsidiary of PuncakNiaga Holdings Berhad
Position : Human Resource & KPIManager
Feb 2012 – 2013
 Maintains the work structure by updating job requirements and job descriptions for all
positions.
 Maintains organization staff by establishing a recruiting, testing, and interviewing
program; counseling managers on candidate selection; conducting and analyzing exit
interviews; recommending changes.

4.  Establish, develop, manage company’s Balance Scorecard/KRA/KPI.
 Prepares employees for assignments by establishing and conducting orientation and
training programs.
 Maintains a pay plan by conducting periodic pay surveys; scheduling and conducting job
evaluations; preparing pay budgets; monitoring and scheduling individual pay actions;
recommending, planning, and implementing pay structure revisions.
 Ensures planning, monitoring, and appraisal of employee work results by training
managers to coach and discipline employees; scheduling management conferences with
employees; hearing and resolving employee grievances; counseling employees and
supervisors.
 Maintains employee benefits programs and informs employees of benefits by studying and
assessing benefit needs and trends; recommending benefit programs to management;
directing the processing of benefit claims; obtaining and evaluating benefit contractbids;
awarding benefit contracts; designing and conducting educational programs on benefit
programs.
 Ensures legal compliance by monitoring and implementing applicable human resource
federal and state requirements; conducting investigations; maintaining records;
representing the organization at hearings.
 Maintains management guidelines by preparing, updating, and recommending human
resource policies and procedures.
 Maintains historical human resource records by designing a filing and retrieval system;
keeping past and current records.
 Maintains professional and technical knowledge by attending educational workshops;
reviewing professional publications; establishing personal networks; participating in
professional societies.
 Completes human resource operational requirements by scheduling and assigning
employees; following up on work results.
 Maintains human resource staff by recruiting, selecting, orienting, andtraining employees.
 Maintains human resource staff job results by counseling and disciplining employees;
planning, monitoring, and appraising job results.
 Contributes to team effort by accomplishing related results as needed.

5. BUSINESS PLANNING & DEVELOPMENT MANAGER
Altus Malaysia Oil and Gas ,Kuala Lumpur, Malaysia
(Headquarter in Houston , US )
Position :Senior Business Planning/Development/Procurement Manager
July2011 – Jan 2012
 Formulate and execute the effective sales and marketing plan
 Lead , plan , manage and administer the Sales , Marketing , Business Development and
Procurement Division for Malaysia that include operational and accountadministration
associated with Sales , Marketing and Business Development , resource planning ,
procurement and contracts , division staff training , division’s performance and motivation
systems , division’s standard operating procedures ( SOP)
 Work hand in hand with the regional and global sales team
 Manage operational activities associated with sales and marketing as well as procurement
activities.
 Lead the development and execution of the vendor development and management
program
 Develop and lead the marketing strategy of the company within the broad context of the
local and international landscape by using performance measurements.
 Design and ensure proper implementation of marketing plans basing on market supply
and demand, potential growth capacity and cost reduction initiatives.
 Continuously monitor effectiveness of business operations strategies aimed at efficiency,
thereby reducing operating costs.
 Lead the initiation and negotiation of contractual agreements with vendors and customers.
COMMERCIAL/MARKETING/BUSINESS DEVELOPMENT MANAGER
Malaysia International Shipping Corporation, Kuala Lumpur, Malaysia
(A Subsidiary of PETRONAS and was a Malaysian’s largest shipping lines and listed in KL Stock
Exchange)
Position :Senior Commercial/Marketing Manager
Jul2009 – July 2011
 Develop and lead the marketing strategy of the company within the broad context of the
local and international landscape by using performance measurements.
 Design and ensure proper implementation of marketing plans basing on market supply
and demand, potential growth capacity and cost reduction initiatives.
 Direct and coordinate organization’s financial and budget activities to fund operations,
maximize investments, and increase profitability.
 Analyze and launch operation in new areas/niche market segments.
 Establish, maintain, and promote working relationships with internal and external
personnel and clients.
 Identify potential customers, negotiated contracts and retain existing customers.

6. Malaysia International Shipping Corporation, Kuala Lumpur, Malaysia
Position :Commercial Manager/Eastbound Europe
Oct2008 – Jun 2009
 Developed and implemented appropriate marketing strategies and techniques.
 Managed Eastbound Europe Trade’s business plan to ensure effective development.
 Oversaw and supported the development, planning, implementation and evaluation of
market initiatives, expansion programs, pricing strategies and cost effective initiatives.
 Directed and coordinated financial and budget activities to maximize investments and
increase profitability.
 Ensured that the developmental programs and budget administration were designed in a
way to meet the organizational goals and objectives.
 Coordinated and supervised the performance of employees to ensure high productivity
and effectiveness.
Malaysia International Shipping Corporation, Kuala Lumpur, Malaysia
Position :Commercial Manager/Australia Trade
Apr2006 – Sept 2008
 Managed, controlled and monitored Australia Services, existing and potential business
initiatives to ensure effective slots utilization.
 Performed quality assurance monitoring of all programs, assuring correction of any
deficiencies in program services.
 Provided professional recommendations regarding potential market expansion programs
to sustain financial objectives.
 Developed and implemented appropriate marketing strategies and techniques.
OPERATIONS MANAGER
(Procurement/Logistics/Contracts/Leasing)
Malaysia International Shipping Corporation, Kuala Lumpur, Malaysia
Position :Operations Manager/Container Logistics
Apr2005 – Mar 2006
 Supervised all operational aspects of the Container Logistics team, including the allocation
of staff and other resources in adherence to the operational plan.
 Ensured adherence to planned activities with recommendations for action & continuous
improvement in order to achieve and exceed allocated KPI’s.
 Managed container fleet to ensure its availability worldwide to support the company’s
overall business objectives by executing Procurement Strategy.
 Develop development programs to maximized productivity, customer service & eliminate
avoidable operational delays.
 Direct , oversee and enforce controls within the procurement and contract
management processes to ensure compliance of company policies

7.  Conducts and leads negotiations with vendors, contractors, and consultants to determine
prices, technical specifications and contractual terms and conditions
Malaysia International Shipping Corporation, Kuala Lumpur, Malaysia
Position :Senior Executive/Contracts & Leasing
Jul2004 – Mar 2005
 Managed MISC’s owned and leased container fleet to ensure its availability worldwide to
support the company’s overall business objectives.
 Ensured appropriate quantity, excellent quantity and maintained competitive prices of
container fleet.
 Researched vendor’s / supplier’s capabilities identified a pool of candidate vendors /
suppliers for project considerations.
 Assisted in the negotiation of contracts with an optimum mix of price and quality.
Malaysia International Shipping Corporation, Kuala Lumpur, Malaysia
Position :Branch Manager/Northern Region Agencies: Kedah, Perlis, Penang, Perak
Sept2002 – Jun 2004
 Managed and maintained Northern Region’s business plan to ensure effective financial
management and increase profitability of the company.
 Performed regular market analysis and assessed market developments.
 Oversaw and supported the development, planning, implementation and evaluation of
market initiatives, expansion programs, pricing strategies and cost effective initiatives.
 Maintained control over audit procedures to ensure compliance with controls; reported to
the senior manager of regional branch services.
OTHER EXPERIENCE
Malaysia International Shipping Corporation, Kuala Lumpur, Malaysia
 Commercial Senior Executive Jul 2002 – Aug 2002
 Executive (Commercial)/Asia & Oceania Feb 2001 – Jun 2002
 Commercial Executive Feb 1995 – Jan 2001
 Management Trainee/Liner Business Sept 1994 – Feb 1995
EDUCATION & TRAINING
PETRONAS/The University of Melbourne
Professional Management Certificate 2007
UniversityTeknologi Mara (UiTM), Malaysia
Bachelor’s Degree in Business Administration 1994
Training / Courses Completed:
 Dale Carnegie High Impact Presentation
 Business Acumen for CEOs
 Coaching for Performance
 Advanced Value Creation Key Client Management
 Creating the Quality Culture Workshop
 Managing Career Development
 Strategic Innovative Leadership

8. PROFESSIONAL MEMBERSHIP
 Developing and Managing Winning Sales Teams
 Value of Integrity
 Financial Literacy & Skills for Business Managers.
 Worldwide Agents' Conference
 World Liner Forum
LANGUAGES & SKILLS
 Languages:
English, Bahasa Malaysia - Fluent
 Microsoft Office Suite Proficiency
 Management Reporting
 Customer Relationship Management
(CRM)
 Financial Reporting & Forecasting
 Risk Assessment
 Management Information System
 Member , South East Asia & Australia
Discussion Agreement ( SEADA
Conference)
 Member, Asia & New Zealand
Discussion Agreement ( ANZDA
Conference)
 Member, Far East Europe Conference
( FEFC)
 Member , CILT ( Chartered Institute
of Transport UK).

9. REFERENCE
MrRosli Ismail ,
SM , Tanker Business Unit,
MISC Berhad
MrTaufik Othman
MD , Altus Logistics Oil & Gas Malaysia SdnBhd
En Anuwar bin AbdWahab
Vice President , Operations
GOM Resources SdnBhd
Hj Abu SamadNordin
Vice President, Exploration & Production
GOM Resources SdnBhd
*Contact number upon request.