1. What kind of media
institution might
distribute your media
product and why?

2. I think IPC media would be the best to distribute my
music magazine. I think this because it’s a popular
media institution and distributes music magazines
such as ‘NME’ and ‘Uncut’. As my magazine is
targeting a different audience and genre I feel the
magazines wouldn’t be competing against each other.
As the company distributes well known music
magazines it means the company has the experience
and may have consumers interested in my magazine.
By selecting a popular company will give my
magazine a good chance of a consumer being
interested in my magazine.

3. I also think Bauer Media would be a good
media institution to distribute my
magazine. The company distributes
popular music magazines such as
‘Kerrang’, ‘Q’, and ‘MOJO’. As Bauer
Media doesn’t distribute a magazine
similar to my magazine consumers may be
interested in my music magazine. As the
company deals with popular music
magazines it means the company has
experience and reaches to a big audience.