Abbey Cole

Nigeria Nigeria

Regional Director - West Africa at Ipsos Loyalty

Advertising / Marketing / PR

I have worked in research for over 8 years, both client side and Agency. In this time I have worked with both quant and qual data from Kantar Worldpanel, AC Nielsen, IRI Symphony, Ipsos Mori, Millward brown and Dunhumby just to name a few suppliers. During this period I have consistently delivered actionable insights - some of which were actioned by my stakeholders and helped in reviving their failing brands/category along with some clients looking to defend their number 1 spot in the market. I am also very commercially minded and target driven with the ambition of owning my own consulting firm.