Project and Portfolio 1 - Personal Brand Presentation

1. PERSONAL BRAND EXPLORATION
Aaron Todd
Project & Portfolio I: Week 3
June 22, 2019

2. Aaron Todd was born in Memphis, TN and at the age
of 5 moved to Quincy, IL. Aaron found a love for
soccer and played all the way up until his senior
year of high school. This is where he decided to let
go of the game and focus on getting a proper
education. Aaron enrolled in the Sports Marketing &
Media program at Full Sail University where he’s
focused on developing digital marketing skills.
IDENTITY

3. Potential Job Titles:
• Social Media Marketing Manager
• Internet Marketing Consultant
•Director of Online Marketing Strategy
Royalty Archetype -Creating content
and developing Marketing Strategies for
businesses to grow authority and
audience that allows them to live the
life they want.
Social Media Manager for a Social Media agency
PROFESSION

4. Founder & Hiring Managers at KlientBoost
TARGET AUDIENCE
• DEMOGRAPHICS: 80% Male, 24-35
years old, Predominately White, College
Educated, Located in Orange County, CA
and greater Los Angeles Area.
• PSYCHOGRAPHICS: Enjoy different
networking events, many tech based
companies big or small. Also have a
liking for well known public speakers
and entrepreneurs in marketing.
• IDEAL AUDIENCE MEMBERS:
Justin Brione, Account Manager (KB),
Victoria Petersen, Head of Partnerships
(KB), Randy Assell, Conversion Designer
(KB).

5. Short Term: (Immediately After Graduation, 2020)
• Land an Internship for a Social Media Marketing Agency.
‣ Connect with individuals through LinkIn that are currently
working for potential places I would like to work for and
eventually move up full time.
Mid Term: (2025)
• Manage and roadmap different social media accounts for more than
25 + Businesses.
‣ Increase brand awareness for these businesses by 60% or
more after a set amount of months.
Long Term: (2040)
• Create and run my own Social Media Marketing Agency that helps
brands promote who they are and what they have to offer.
‣ Make more then $100,000 in my first year of working for
brands, Speak at 5 public speaking events for marketers,
offer an online coaching service with my secrets and
knowledge that I have built up about Social Media Marketing.
GOALS

6. Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 70%
Adobe Creative Suite 80%
Active Learning 90%
Public Speaking 50%
SOFTHARD
PPC 30%
CRO 10%
Professional Writing 70%
Work Ethic 95%
SOFTHARD
SKILLS ANALYSIS

7. PROMISE
I help businesses gain more awareness and sales
using social media marketing across multiple
platforms.

8. Work Experience:
• Freelance Social Media Management
• Graphic Designer for Sports store
Education:
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2020)
Awards:
• The National Society of Collegiate Scholars
CREDENTIALS

9. Overall Online Presence:
• 42 connections, banner image is customized, Decent
Headshot, has very few skills and proficiencies, no
articles published, Inactive on liking or posting, URL
is customized.
• Grade: Average, 50 out of 100
Skills and Proficiencies:
• Adobe Photoshop- 0 endorsements
• Social Media Marketing - 0 endorsements
• Graphic Design- 0 endorsements
Leadership Experience:
• Does not include any leadership experience
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Industry Experience:
• Videographer for Winter Park Community
Center. WWE NXT Event Manager Volunteer.
Relevant school sports marketing projects.
Pro Bowl brand ambassador.
Robert Connolly
COMPETITION
Aaron Todd
Industry Experience:
• Freelance Social Media Management for
multiple brands and businesses
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Leadership Experience:
• Captain for High School Soccer team
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Adobe Creative Suite - 0 endorsements
• Social Media Strategy - 0 endorsements
Overall Online Presence:
• 46 connections, banner image customized, detailed
summaries throughout profile with two content pieces, no
articles published, Not active on personal social media
accounts, very few skills and proficiencies, customized URL.
• Grade: Average, 50 out of 100

10. Overall Online Presence:
• 46 connections, banner image customized, detailed
summaries throughout profile with two content pieces, no
articles published, Not active on personal social media
accounts, URL customized
• Grade: Average, 50 out of 100
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Adobe Creative Suite - 0 endorsements
• Social Media Strategy- 0 endorsements
Leadership Experience:
• Captain for High School soccer team
Education:
• Current student enrolled in Sports Marketing & Media, B.S.
at Full Sail University
Industry Experience:
• Freelance Social Media Management for
multiple brands and businesses
Fullie Salen
COMPETITION
Joshua George
Industry Experience:
• Co-Founder Brandpeneur. Owner
JDFitness. Data analyst intern for Everton
Free School. Administrative Assistant for
BBL Technical.
Education:
• HogeSchool Van Amsterdam
• OSG-West Friesland, Economics
Noteworthy Experience:
• Entrepreneurship - Co-Founder of Brandpeneur, generating
high quality sales through facebook ad strategies.
• Entrepreneurship -Founder of JDFitness, allowing students
to turn fitness into a manageable lifestyle.
Skills and Proficiencies:
• Social Media - 33 endorsements
• Social Media Marketing- 29 endorsements
• Marketing Strategy - 27 endorsements
Overall Online Presence:
• 500+ connections, Professional banner image and headshot,
detailed profile summaries, 1 recommendation, multiple
shared articles, URL is customized, One License and
Certification.
• Grade: Good, 80 out of 100

11. BRAND POSITION
AARON “TEXAS RANGER” TODD
Committed and passionate work ethic, from
delivering exceptional results for clients to
building up the companies name.
Aaron was named after Walker
“Texas Ranger” with Walker being
his middle name. This had led him to
stay competitive and passionate
about whatever life throws his way.

12. Industry Events & Organizations
‣ Social Media Bootcamp - Aug 8 - New Smyrna, FL
‣ Social Media Day Tampa Bay 2019 - Jun 30 - Tampa, FL
‣ 2019 Florida Blogger & Social Media Conference - Sep 7 -
Winter Park, FL
Digital Marketing
• Primary Content: The type of content I will produce across my
Social platforms will mainly be High Quality lifestyle content similar to
what I will post for Businesses/Brands.
• Primary Tools: Twitter, LinkIn and Instagram - Use Instagram as
inspiration for other big companies content. ; LinkedIn - Network with
industry professionals in social media marketing, and build a
connection with potential employers.
• Website: Full Sail digital portfolio site to showcase school work; Use
other sections throughout my Digital portfolio to show off the work I
have done outside of school for brands and businesses using social
media.
NETWORKING &
MARKETING

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking someone who has 20+ years experience in Social
Media Marketing and Management. Who can teach me the in
and outs of digital marketing and other soft skills.
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2020
Technical Skills
• Set up a Skillshare account and complete 5 or more courses
about Social Media Marketing and Management - Sept. 2019
• Design and Photography - lynda.com Sept. 2019
• Intro to PPC - Lynda.com, Sept. 2019
Soft Skills
• Designing a resume - Lynda.com, Oct. 2019
• Time Management - Lynda.com, Oct. 2019
• Join an online community of Digital Marketers for
networking opportunities, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Oct. 2019

14. You know how many businesses are not
using some sort of social media platform to
market themselves the right way? Well what I do is
help them come up with a plan in order to better market themselves that
involves creating content and sharing content, that then allows them to
achieve their desired goals. In fact over the last 2 years I have helped
more than 15 businesses increase their sales and overall brand
awareness by using my knowledge and expertise.”
Aaron Todd
“

15. Briones, J. (2019). Justin Briones LinkedIn Profile. Retrieved June 22, 2019, from https://www.linkedin.com/in/justin-briones-0725a692/
Petersen, V. (2019). Victoria Petersen LinkedIn Profile. Retrieved June 22, 2019, from https://www.linkedin.com/in/victoriacpetersen/
Assell, R. (2019). Randy Assell LinkedIn Profile. Retrieved June 22, 2019, from https://www.linkedin.com/in/randyassell/
George, J. (2019). Joshua George LinkedIn Profile. Retrieved June 22, 2019, from https://www.linkedin.com/in/joshuadanielgeorge/
Connolly, R. (2019). Robert Connolly LinkedIn Profile. Retrieved June 22, 2019, from https://www.linkedin.com/in/robertkconnolly/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 - Search Marketing Strategists. Retrieved June 22, 2019, from https://
www.onetonline.org/link/summary/15-1199.10
KB Career Site. (2019). Director of Marketing- Job Description. Retrieved June 22, 2019, from https://klientboost.com/careers/director-of-
marketing/
KB Career Site. (2019). Account Manager - Job Description. Retrieved June 22, 2019, from https://klientboost.com/careers/account-manager/
KlientBoost , LLC. (2019). KlientBoost, LLC Company Page on LinkedIn. Retrieved June 22, 2019 from https://www.linkedin.com/company/
klientboost/
FloridaBlogCon (2019). 2019 Florida Blogger & Social Media Conference. Retrieved June 22, 2019, from https://floridablogcon.com/
Social Media Day (2019). 2019 Social Media Day Tampa Bay Event. Retrieved June 22, 2019, from https://www.eventbrite.com/e/social-media-
day-tampa-bay-2019-tickets-60165627010?aff=ebdssbdestsearch
Social Media Bootcamp (2019). 2019 Social Media Bootcamp. Retrieved June 22, 2019, from https://www.eventbrite.com/e/social-media-
bootcamp-financial-advisors-registration-61486856844
My playlist (2019). Technical and Soft Skills playlist. Retrieved June 22, 2019, from https://www.lynda.com/MyPlaylists?playlistId=20417916
REFERENCES