This is a project I completed in my Project and Portfolio 1 class pertaining to my personal brand. Completed March 2022

1. PERSONAL BRAND EXPLORATION
Aaron Taylor
Project & Portfolio I: Week 1
March 6, 2022

2. Hello, I’m Aaron Taylor. I have been a sports
fanatic since I was 6 when watched my first Super
Bowl. I’m from the great state of Washington,
living on both sides of the Cascades. My vision for
my brand is to strive for the truth and entertain
my audience at the same time. I will do my best to
avoid politics, because my audience comes to
escape the real world of life and they don’t need a
reminder of it from me.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
•Announcer
•Radio Announcer
•Host
The Sage- I go about my work
looking to gain knowledge I didn’t
have before. I am a great listener so
people can tell their stories to me
and feel comfortable that they are
talking to a friend.
Commentator for the sports market
Picture Relevant
to Your Industry
Goes Here

4. Hiring Managers at Sports Media companies
TARGET AUDIENCE
Kevin McDonnell
Outreach Plan:
• Send him my finished Demo reel.
• Message him on LinkedIn
• I will get back to him a month later with a
recommendation from Gus Ramsey
Talent Acquisition at ESPN
Michael Schulman
Outreach Plan:
• I’ll ask for a recommendation from Eric Rutledge to send
along side my Demo reel
• I will Message him on LinkedIn and talk to my instructors
for advice or for help in reaching out.
• I will get back to him in a month with either his Linked in
profile or with the help of an instructor.
Talent Acquisition at NBC
Sports
Whitney Kranz
Outreach Plan:
• I will reach out to the Full Sail graduate who works with
them and talk to them to get a feel for the company.
• I will use LinkedIn or other communication access if the
Full Sail graduate will give me that.
• I will ask for an in-person meeting two weeks to a month
after my initial attempt to reach out.
Senior HR Manager at ROOT
Sports NW

5. GOALS
Short Term: (Immediately After Graduation, 2023)
•I will grow my following by joining a podcast or
continuing my podcast.
‣ I will increase my Instagram followers by 10%
and double my YouTube subscribers by
December 31, 2022.
Mid Term: (2030)
•I will have a job working for one of the three big Sports
Media companies or a Seattle sports/news company.
Long Term: (2040)
•I will be working as a play-by-play announcer for
football or soccer on the professional level for a team
or a Sports Media company.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Premiere Pro
SOFT
HARD
Novice / Adept / Expert
Operating Broadcast Equipment Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert
Adobe Audition
SOFT
HARD
Novice / Adept / Expert
Statistical processing software Novice / Adept / Expert
Speech Clarity Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7. I help Sports Networks keep their hardcore
sports fans by talking about sports news that
doesn’t always get taken as seriously as it
should.
PROMISE

8. CREDENTIALS
Work Experience:
• AutoZone Sales Rep. (2020-2021)
• Podcast host (2020)
Education:
• Automotive Technician, A.A.S., Clover Park
Technical College
• Sportscasting, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Resident Assistant (RA) – Auburn
Adventist Academy
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Alphonso McCree Jr
Industry Experience:
• Catapult Sports – Freelance Editor
• Rollins College – Play by play and color
commentary
Education:
• Full Sail University (Jan 2021-September 2022)
Leadership Experience:
• Military Aircraft Technician for 6 years
Skills and Proficiencies:
• Public Speaking endorsed by Stephanie Washington
• Broadcasting
• Video Editing
Aaron Taylor
Overall Online Presence:
• Very professional LinkedIn page, no bad things posted
about him, very professional headshot, active on multiple
social media platforms
• Grade: 90 out of 100
Industry Experience:
• The Cowboy in the Hawks Nest
podcast - Host
Education:
• Full Sail University (September 2021– March 2023)
Leadership Experience:
• In His Service Amianan – (2014 – 2016)
Skills and Proficiencies:
• Speech Clarity
• Audio booth expertise
• Active Listening
Overall Online Presence:
• LinkedIn page somewhat professional, no bad things
posted about him, no professional headshot, not active
on social media
• Grade: 50 out of 100

10. COMPETITION
Jay Harris
Noteworthy Experience:
• ESPN Anchor – 19 years
Aaron Taylor
Industry Experience:
• ESPN - Anchor
Education:
• Communication, B.A., Old Dominion
Skills and Proficiencies:
• Public Speaking
• Interviewing skills
• Research
Overall Online Presence:
• Very Professional, authentic, active on multiple social
media outlets
• Grade: 95 out of 100
Industry Experience:
• The Cowboy in the Hawks Nest
podcast - Host
Education:
• Full Sail University (September 2021– March 2023)
Leadership Experience:
• In His Service Amianan – (2014 – 2016)
Skills and Proficiencies:
• Speech Clarity
• Audio booth expertise
• Active Listening
Overall Online Presence:
• LinkedIn page somewhat professional, no bad things
posted about him, no professional headshot, not active
on social media
• Grade: 50 out of 100

11. BRAND POSITION
For Talent acquisition managers who need an
authentic talent, I provide an opinion that is
authentic to who I am and not done for shock value
and views because I believe that staying authentic
will gain and keep more viewers and credibility to a
network than clickbait.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Sports Media Association
‣ Join by September 2022
Digital Marketing
• Primary Content: Videos of my podcast and videos on social
media of me telling me audience where they can find more of
my content.
• Primary Tools: I will mainly use YouTube for my podcast and
Instagram for content announcements.
• Website: I will use my website to help promote my content and
be a showcase for future employers.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out a mentor who has done Play by Play and
Anchor in the past. They will have experience in writing
and research to help me hone my skill in those areas. I
will hopefully get this mentor in my corner by July 2022
Formal Education
• Sportscasting, B.S., Full Sail University (March 2023).
Technical Skills
• LinkedIn learning Adobe Premiere Pro Cert.- LinkedIn
Learning, May 2022
• LinkedIn learning Adobe Audition Cert.- LinkedIn
Learning, June 2022
Soft Skills
• Take Vocal training class to help my voice gain clarity –
Full Sail University, by December 2022
• Take Advanced Interviewing skills class to help gain
interview skills – Full Sail University, by March 2023

14. Aaron Taylor
You know how your talent is perceived as inauthentic? Well, what I do is
increase the authenticity while keeping the same passion as your current
talent. In fact, here is my website with links to my podcast and other content
to prove it.
“

15. REFERENCES
Kevin McDonnell. (n.d.) About [LinkedIn page]. LinkedIn. Retrieved March 6, 2022,
from https://www.linkedin.com/in/kevinjmcdonnell/
Michael Schulman. (n.d.) About [LinkedIn page]. LinkedIn. Retrieved March 6,
2022, from https://www.linkedin.com/in/mikeschulman/
Whitney Kranz. (n.d.) About [LinkedIn page]. LinkedIn. Retrieved March 6, 2022,
from https://www.linkedin.com/in/whitneykranz/
Kranz, W. (n.d.) [Headshot with dog]. LinkedIn. Retrieved March 6, 2022, from
https://media-exp1.licdn.com/dms/image/C5603AQHMEDvmuEZPoQ/profile-
displayphoto-
shrink_400_400/0/1620335782639?e=1652313600&v=beta&t=pFFyQkSgxYPfdE
UvnONvuw7Ky7iYMq9pv2bDXJLkY78
Schulman, M (n.d.) [Professional Headshot]. LinkedIn. Retrieved March 6, 2022,
from https://media-
exp1.licdn.com/dms/image/C4E03AQEUWGwGlL2qzg/profile-displayphoto-
shrink_400_400/0/1576081092745?e=1652313600&v=beta&t=9__1Son-
FQUTSMoSg2fzghM0-eGdcoY143Hs_DCpcSI
McDonnell, K. (n.d.) [Headshot]. Retrieved March 6,2022 from https://media-
exp1.licdn.com/dms/image/C5603AQEHdr8hQU-c2w/profile-displayphoto-
shrink_400_400/0/1557780439118?e=1652313600&v=beta&t=5-
5j6GtaLaM1VXXXPItGHp3rfvLr1ZbAVMcHXSpnzR4
ONET Online. (n.d). Broadcaster Announcers and Radio Disk Jockeys.
https://www.onetonline.org/link/summary/27-3011.00
Google. (n.d.). [Dave Niehaus at Safeco Field]. Retrieved March 6, 2022, from
https://s.hdnux.com/photos/02/47/32/685703/3/1200x0.jpg
Alphonso McCree Jr. (n.d.) About [LinkedIn page]. LinkedIn. Retrieved March 6,
2022, from https://www.linkedin.com/in/alphonso-mccree-jr-462774181/
McCree Jr., A. (n.d.) [Headshot]. Retrieved March 6, 2022 from https://media-
exp1.licdn.com/dms/image/C4E03AQG466nX5O8hGQ/profile-displayphoto-
shrink_400_400/0/1624490487625?e=1652313600&v=beta&t=55YI6loH1B8V-
tWu9eYnqIW7Gz1Cz213Zm8xXT9dcW0
Jay Harris. (n.d.) About [LinkedIn page]. LinkedIn. Retrieved March 6, 2022, from
https://www.linkedin.com/in/harris-jay-52b4536/
Harris, J (n.d.) [professional Headshot]. Retrieved March 6, 2022, from
https://media-exp1.licdn.com/dms/image/C4E03AQGz7_rApNSIqQ/profile-
displayphoto-
shrink_400_400/0/1517684181906?e=1652313600&v=beta&t=9lZxQIfAG47oPtjR
YkVOXiDmMs6ZeU_BPxjiDJ1wCqM
Google (n.d.). [The Ringer logo]. Retrieved March 6,2022, from https://cdn.vox-
cdn.com/uploads/chorus_asset/file/23213465/Image_from_iOS__12_.jpg
https://www.linkedin.com/learning/search?keywords=Adobe%20Premiere%20Pr
o
https://www.linkedin.com/learning/search?categoryIds=ALL&certPrep=false&co
ntentBy=ALL&continuingEducationUnits=ALL&difficultyLevel=ALL&durations=ALL
&entityType=ALL&keywords=adobe%20audition%20cc&language=en_US&learnin
gCategoryIds=ALL&purchaseModel=ALL&software=ALL&sourceUrn=ALL&spellch
eck=true
https://nationalsportsmedia.org/