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What I Could Have Said:
Tangible examples of how to better reach your
clients
Aaron Stelle, VP- Regional Marketing Technology Director
astelle@poweredbywest.com | poweredbywest.com
Why do we
need a plan?
WHO AM I?
www.HowToBeSteller.com
Trends for 2021
Case
Studies over
General
Information
west
Case
Studies over
General
Information
west
Top Lists
west
Repurposing
Content
west
Slang and
Emojis
west
According to a study by WordStream, using an emoji in a
Tweet can increase engagement by 25% compared
to messages without emoji. Using an emoji in your
Facebook posts can increase shares by 33% and
interactions with your post by 57%.
Focus on
Consumer
Pain Points
west
Why does this matter?
The Activity
west
The Results
west
Examples: Why Words Matter
The introductory message…
What was
said
west
What they
could have
said
west
What a great year…
What was
said
west
What they
could have
said
west
What was
said
west
What they
could have
said
west
Realtor on Realtor Crime…
What was
said
west
What they
could have
said
west
Look how hard I
work…
What was
said
west
What they
could have
said
west
Thanks to
everyone but…
What was
said
west
What they
could have
said
west
Wrong platform
for the message…
What was
said
west
I’ll give $20 to anyone who can tell
me ‘what the participants will
receive’
Answer: Receive a detailed
reference manual, a resource
guide, and lunch.
What they
could have
said
west
Look how busy I
am…
What was
said
west
What they
could have
said
west
Consumer facing
tech bashing…
What was
said
west
What they
could have
said
west
Check out my new
listing…
What was
said
west
What they
could have
said
west
….and finally...
...the coup de grace...
THE CLIENT SHAME...
What was
said
west
What was
said
west
What they
could have
said
west
Thank you!

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What I Could Have Said - Aaron Stelle

Notas do Editor

  1. Tell my story, who I am and what I do Bring up Oregon Credit Hours
  2. Focus on Customer Pain Points
  3. Use this class as an example. Give the class, slide share, youtube, email, etc
  4. Use this class as an example. Give the class, slide share, youtube, email, etc
  5. Use this class as an example. Give the class, slide share, youtube, email, etc
  6. I worked with my crack Team of Nerds, talked to agent clients and even polled consumers to come up with this list of
  7. Receive a detailed reference manual, a resource guide, and lunch