GENERATION GREEN RECYCLED FASHION SHOW... Audience had to cast a vote for there favorite school on the Liberty Promenades Facebook page using 3 entry options Woobox Tab, Album Likes OR SMS to cast a vote. The campaign proved successful with 115% better performance than the following years campaign.
2. Facebook- Likes before and after campaign
• From the 22 August to
the 29 August Liberty
Promenade received
363 new fans
3. Facebook – Page Summary & Engagement
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Reactions Comments Shares
22 August - 29 August
The SMS competition received 3,070
that’s an increase of 115% from last
years 1432 SMS votes.
4. Facebook – Posts by Impressions
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
Viral Organic Paid
193,180
43,038
82,079
Paid: The number of impressions
generated from a Sponsored Story or
Ad pointing to the Liberty Promenade
Page.
Viral: The number of impressions
generated from a story published
about the Page (aka from a Page
Post, User Post, Mention or Fan as
described under Impression
Breakdown).
Organic: The number of times the
page posts were seen in News Feeds
or Timelines or on visits to the Page.
These impressions can be Fans or
non-Fans.
