In digital marketing and search engine optimization (SEO), content remains to be the recognized king. Google’s algorithm for the ranking of sites and pages in its search engine results page utilizes a range of parameters. Penguin 4.0, for example, just came out recently. It reads a specific web page looking for a number of factors to determine how useful it is to a user.

1. Omni Media
Digital Marketing and the
Emergence of Video
Marketing

2. In digital marketing and search engine optimization (SEO), content remains to
be the recognized king. Google’s algorithm for the ranking of sites and pages
in its search engine results page utilizes a range of parameters. Penguin 4.0,
for example, just came out recently. It reads a specific web page looking for a
number of factors to determine how useful it is to a user.
Ultimately, its purpose is to come up with the pages that are most relevant to
a search query. Among other factors, this is how content maintains its status
as the primary determinant in digital marketing.
A Look at Search Engine Optimization and Digital Marketing Today
Digital marketing has taken over the internet in more ways than people are
aware of. The words “visibility” and “keywords” have a familiar ring due to the
impact of digital marketing – it basically resonates with the popularity of viral
content. In this regard, people subject themselves to SEO and digital
marketing every time they go online. Through the consumption of content,
internet browsing is already a way of interacting with digital marketing.

3. Advertising companies bombard people with various forms of marketing
material in real life, such as print ads and commercials. The result of reading
and viewing all these advertisements is the subconscious acceptance of words
and images as natural. In SEO parlance, this can very well translate to how
“organic” the ranking of a site is.
The interaction, or “engagement,” with digital marketing and an individual’s
level of awareness can either pull in or push away an audience. This is why
digital marketing strategies consider the target audience, similar to how
traditional advertising works.
The Efficiency of Video Content
Engagement and content are practically as organic as it can get, because
conversions exist to qualify a marketing strategy’s efficiency. And given the
ever-shortening attention span of internet users, which is relative to an
individual’s saturation due to advertising, video content is the way to go.

4. Sources:
 http://omnimediaonline.com/
 http://www.adweek.com/news/advertising-branding/6-digital-trends-2017-
will-redefine-influence-and-interaction-marketers-175143
 http://www.forbes.com/sites/rawnshah/2016/12/27/four-trends-in-
customer-engagement-in-2017/
Several research studies have shown how effective video content has been in
creating engagement. The incoming year will only serve to increase audience
interaction through their consumption of video content. Since the audiences of
today have an attention span of eight seconds, the most effective videos can
already hook a viewer in the first couple of seconds – making it an effective
marketing strategy towards engagement.