7. Population:
Estimate!the!size!of the bubble gum market in the!US.
Ages #People % that chew # that chew
pieces/ per
week
pieces/ year
0-5 20m
6-10
11-15
16-20
21-40
40-80
Totals
8. Population:
Estimate!the!size!of the bubble gum market in the!US.
Ages #People % that chew # that chew
pieces/ per
week
pieces/ year
0-5 20m 5%
6-10
11-15
16-20
21-40
40-80
Totals
9. Population:
Estimate!the!size!of the bubble gum market in the!US.
Ages #People % that chew # that chew
pieces/ per
week
pieces/ year
0-5 20m 5% 1m
6-10
11-15
16-20
21-40
40-80
Totals
10. Population:
Estimate!the!size!of the bubble gum market in the!US.
Ages #People % that chew # that chew
pieces/ per
week
pieces/ year
0-5 20m 5% 1m 0,3
6-10
11-15
16-20
21-40
40-80
Totals
11. Population:
Estimate!the!size!of the bubble gum market in the!US.
Ages #People % that chew # that chew
pieces/ per
week
pieces/ year
0-5 20m 5% 1m 0,3 15m
6-10
11-15
16-20
21-40
40-80
Totals
12. Population:
Estimate!the!size!of the bubble gum market in the!US.
Ages #People % that chew # that chew
pieces/ per
week
pieces/ year
0-5 20m 5% 1m 0,3 15m
6-10 20m 60% 12m 0,5 300m
11-15 20m 60% 12m 0,5 300m
16-20 20m 50% 10m 0,2 100m
21-40 80m 5% 4m 0,1 20m
40-80 160m 5% 0,8m 0,1 4m
Totals 320m 739m
13. The 4 main types of market sizing
Population
Households
Supply
Numbers
15. Household:
How many cars are there in Los Angeles?
Group Population Household % with car
#household
with car
# cars per
unit
Total
16. Household:
How many cars are there in Los Angeles?
Group Population Household % with car
#household
with car
# cars per
unit
Total
Household
17. Household:
How many cars are there in Los Angeles?
Group Population Household % with car
#household
with car
# cars per
unit
Total
Household 4m
18. Household:
How many cars are there in Los Angeles?
Group Population Household % with car
#household
with car
# cars per
unit
Total
Household 4m 1,3
19. Household:
How many cars are there in Los Angeles?
Group Population Household % with car
#household
with car
# cars per
unit
Total
Household 4m 1,3 90%
20. Household:
How many cars are there in Los Angeles?
Group Population Household % with car
#household
with car
# cars per
unit
Total
Household 4m 1,3 90% 1,2
21. Household:
How many cars are there in Los Angeles?
Group Population Household % with car
#household
with car
# cars per
unit
Total
Household 4m 1,3 90% 1,2 1,5
22. Household:
How many cars are there in Los Angeles?
Group Population Household % with car
#household
with car
# cars per
unit
Total
Household 4m 1,3 90% 1,2 1,5 1,8
23. Household:
How many cars are there in Los Angeles?
Group Population Household % with car
#household
with car
# cars per
unit
Total
Household 4m 1,3 90% 1,2 1,5 1,8
What is missing?
24. Household:
How many cars are there in Los Angeles?
Group Population Household % with car
#household
with car
# cars per
unit
Total
Household 4m 1,3 90% 1,2 1,5 1,8
What is missing?
Private and public cars
25. The 4 main types of market sizing
Population
Households
Supply
Numbers
27. Supply:
How many hair salons are there in Japan?
# hair saloon
total hair cut
needed in relevant
amount of time
# cut possible for
1 hair saloon in
relevant amount
of time
:
28. Supply:
How many hair salons are there in Japan?
# hair saloon
total hair cut
needed in relevant
amount of time
# cut possible for
1 hair saloon in
relevant amount
of time
:
population % needing haircut
29. Supply:
How many hair salons are there in Japan?
# hair saloon
total hair cut
needed in relevant
amount of time
# cut possible for
1 hair saloon in
relevant amount
of time
:
population % needing haircut
# of people in the saloon cut per hour in a saloon
working hours
in relevant period
30. Supply:
How many hair salons are there in Japan?
# hair saloon
total hair cut
needed in relevant
amount of time
# cut possible for
1 hair saloon in
relevant amount
of time
:
population % needing haircut
# of people in the saloon cut per hour in a saloon
working hours
in relevant period
120M 90%
4 1 144
31. Supply:
How many hair salons are there in Japan?
# hair saloon
total hair cut
needed in relevant
amount of time
# cut possible for
1 hair saloon in
relevant amount
of time
:
population % needing haircut
# of people in the saloon cut per hour in a saloon
working hours
in relevant period
120M 90%
108M
4 1 144
576
32. Supply:
How many hair salons are there in Japan?
# hair saloon
total hair cut
needed in relevant
amount of time
# cut possible for
1 hair saloon in
relevant amount
of time
:
population % needing haircut
# of people in the saloon cut per hour in a saloon
working hours
in relevant period
120M 90%
108M
4 1 144
576
188k
33. The 4 main types of market sizing
Population
Households
Supply
Numbers
36. Numbers:
How much does a 747 weigh?
Key component subcomponent 1 subcomponent 2 Weight
Exterior
Interior
Wings
Seats
Engine
Tire
Baggage
Fuel
Miscellaneous
Totals
37. Numbers:
How much does a 747 weigh?
Key component subcomponent 1 subcomponent 2 Weight
Exterior 150*10
Interior
Wings
Seats
Engine
Tire
Baggage
Fuel
Miscellaneous
Totals
38. Numbers:
How much does a 747 weigh?
Key component subcomponent 1 subcomponent 2 Weight
Exterior 150*10 1 kg
Interior
Wings
Seats
Engine
Tire
Baggage
Fuel
Miscellaneous
Totals
39. Numbers:
How much does a 747 weigh?
Key component subcomponent 1 subcomponent 2 Weight
Exterior 150*10 1 kg 1,500 kg
Interior
Wings
Seats
Engine
Tire
Baggage
Fuel
Miscellaneous
Totals
40. Numbers:
How much does a 747 weigh?
Key component subcomponent 1 subcomponent 2 Weight
Exterior 150*10 1 kg 1,500 kg
Interior 150*10 1 kg 1,500 kg
Wings 60*10*2 5 kg 6,000 kg
Seats 250 10 kg 2,500 kg
Engine 4 500 kg 2,000 kg
Tire 20 50 kg 1,000 kg
Baggage 150 20 kg 3,000 kg
Fuel 1 60,000 kg 60,000 kg
Miscellaneous - - 10%
Totals 85,250 kg
