19th February 2013, AWS User Group UK, Meetup #3, Superbowl Campaign, Norman Driskell, Razorfish

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A very brief intro presentation to the meetup - the message is that there's only one way to satisfy a superbowl-level of campaign traffic without hundreds of thousands of £/$ investment in hardware that will only be required for 10 minutes - and that's to run it in the cloud. Making maximum use of AWS native capabilities combined with the great minds and advice at AWS IEM (Infrastructure Event Management - paid for support for one-off events) we were able to go from near zero to 4TB/s traffic of content and custom video rendered to the client faster than real-time, with no slowdown, no measured slow-down in performance. This topic deserves some real treatment rather than a 2-minute intro, so keep your eyes on future meetup agendas.

Tecnologia

Under 30s
4TBytes/s
•340x cc2.8xl
• Real-time video rendering
•60x m1.xl
• Front-end, apache/PHP

•Distributed
• Multi-region, Multi-AZ
•Native AWS services
• ELB, CloudFront, SQS, DynamoDB, S3

•Advice
• AWS Infrastructure Events Management

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