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Tech innovation s6_triz
1.
Technology and Innovation Management: S3
Innovation Tools: TRIZ Dr Raj C Thiagarajan To SIBM SIII MBA Students ATOA Scientific Technologies Engineering Simulation For Innovation
2.
TRIZ •
TRIZ (pronounced TREEZ) • Теория решения изобретательских задач • (Teoriya Resheniya Izobretatelskikh Zadatch) • Theory of Inventive Problem Solving • Russian engineer and scientist Genrikh Altshuller • 1946 • “The evolution of all technical systems is governed by objective laws” • ”Inventiveness and creativity can be learned” Visit Altshuller Institute Website for more http://www.aitriz.org/ ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 2
3.
Principal TRIZ Findings 1)
Solutions come from a small number of inventive principles or patterns or trends 2) All technology evolution trends are predictable 3) Major innovations emerge from outside the industry sector in which they are to be deployed ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 3
4.
Systematic Innovation
©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 4
5.
TRIZ •
A systematic approach to innovative problem solving • The TRIZ Foundations 1. Technical systems 2. Levels of innovation 3. Law of ideality 4. Contradictions 5. Evolution of Technical Systems • Main Tools of TRIZ • 40 Principles, Standard and ARIZ • When Is TRIZ Used? • Innovative Problem Solving • To Solve Contradictions • Forecasting future trends ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 5
6.
TRIZ foundation 1:
Anything that performs a function is technical system. Technical System Transportation Aircraft Pilot Airport Navigation Services Body Control Power plant Crew Wing Fuselage Tail Spar Ribs Skin Ailerons Flaps Product and process system Beam Rivets Hierarchy of systems Aluminum Technical system Sub systems Molecule1 Molecule2 e.g Aircraft ATOM Minimum two elements Interaction Like Biological systems ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 6
7.
TRIZ foundation 2: Level
of Innovation • 5 Levels based type and knowledge • 77% are level 1 or 2 • TRIZ can help up to level 4 Level 5: Level 4: • Discovery of new Level 3: •A phenomena breakthrough • Requires Level 2: • An Invention technology is knowledge that includes developed that can push Level 1: • An Invention a solution to the existing that includes •Requires a physical technology • A simple a solution to knowledge contradiction to a higher improvement a technical from s level of a technical contradiction different field • Requires of science system s knowledge • Requires • Requires from other knowledge knowledge Industry available available within a within an trade system Industry ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 7
8.
TRIZ foundation 3: Law
of Ideality The law of ideality states that any technical system throughout its lifetime, tends to become more realiable, simple, effective – more ideal. Improvement in the system to lower cost, size, energy, etc. Ideality -> Maximum utilization of existing resources. A: Increase the amount of functions of the system (PC) B: Transfer as many functions as possible (Crimping tool) C: Transfer some function of the system to a super system (Renewable energy) D: Utilize the available and existing resources (IPhone antenna) Degree of ideality = (Positive Effects - Negative effects ) / Cost ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 8
9.
TRIZ foundation 4: Contradictions
You are an engineer who is in charge of A Technical system has several designing the radiator for a new automobile. characteristics The new design specification requires you to Weight, Size, color, stiffness, reduce the coolant temperature without increasing the size of the radiator. speed… There is a technical contradiction. In conventional radiators, reducing the coolant temperature will require an increase the Contraction occur when we try to radiator volume since need more fin area is improve need for heat removal. Improving Feature: coolant temperature Degraded Feature: radiator volume Look for Trade off or optimal solution The Challenge: Find an Innovative Solution to this Contradiction Contractions are great opportunity to innovate ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 9
10.
TRIZ foundation 5: Evolution
of Technical systems • Technical evolution is predictable • 8 Evolution trends Engineering 1. Life cycle (Product) 2. Dynamization (Rigid to flexible) 3. Multiplication cycle (Single to multiple systems) 4. Macro to micro level (Shrinking size) 5. Synchronization (Homogenization) 6. Scaling up or down (Length and time scale) Business/ 7. Uneven development of parts (Heterogeneity) Commercial 8. Replacement of human (Automation) New opportunities Limits of existing systems Maximisation of R&D benefit ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 10
11.
Technology Evolution Trends
In The Bigger Business Picture • The Total Business Environment • Macro market trends • Commercial considerations • (cost of change) • (cost of development) • (time to market) • (risk issues) • Competitor considerations • Political considerations • etc • The Predictable Part • Technology Trends • Individual Evolution Trends • Integration of trends • System hierarchy effects ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 11
12.
Typical Product Life-Cycle
S-Curve Value Retirement Benefits –Costs ) Maturity Infancy/Growth Birth Conception Time ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 12
13.
S-Curve Families
Value Value Time Time Value Value Value Time Time Value Time Value Time Time ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 13
14.
S-Curve Families
Value Value ‘Automobile’ Suspension Time Time Value Value Engine Value Piston Time Time Transmission Value Time Fuel Value Injection Time Valve Timing Time ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 14
15.
S-Curve Families • Every
single component in the system has its own family of s-curves • Every component’s manufacture process has its own family of s-curves • At the lower hierarchy levels, the more likely it is that the designer will design at the top right hand end of the family ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 15
16.
Who uses TRIZ? •
BAE Systems • General Motors • Boeing • Hewlett Packard • Boston Scientific • Intel • Brunswick-LifeFitness • Iwint-China • Chrysler • LG Electronics • Delphi • Motorola • Digital Equipment • Philips Semiconductor • Eastman Kodak • Procter & Gamble • Exxon • Rockwell International • Ford • S.C. Johnson • General Electric • Samsung • Xerox • …. ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 16
17.
TRIZ Evolution Trends •
Increasing ‘Ideality’ (‘Value’) • ‘Trimming’ • Dynamization • Segmentation • ‘Mono-Bi-Poly’ Systems • Rhythm Co-ordination • Action Co-ordination • Controllability • Introduction of Additives • Geometric Evolution of Linear Structures • Geometric Evolution of Volume Structures • Evolution towards micro-scale • Decreasing Human Involvement ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 17
18.
Trend : Dynamization Immobile
Single Joint Multiple Joint Completely Liquid Gas Field flexible ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 18
19.
INCREASING BENEFITS
• General Principles of Evolution Trend Operation Immobile Single Joint Multiple Joint Completely Liquid Gas Field flexible INCREASING TECHNICAL CHALLENGE, RISK, etc (TIME) ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 19
20.
General Principles of
Evolution Trend Operation ? Multiple Joint Completely Liquid Gas Field flexible What happens when the trend hits the end of the prediction? 1) A totally new discovery has to emerge, or, 2) The need for the system disappears The function is performed by another usually higher level system ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 20
21.
Trend : Controllability Controlling
actions Action through System with System with directly on the actuating feedback intelligent objects mechanism feedback Opening window Press a button, Windows open Different heat/ with stick – to open windows according to ventilation programmes direct action (mechanism) temperature depending on reading greenhouse contents ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 21
22.
Trend : Controllability
Need for separate control system System with System with disappears feedback intelligent feedback Photo or electro chromic windows Windows open Different heat/ according to ventilation programmes temperature depending on reading greenhouse contents ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 22
23.
Trend : Object
Segmentation Monolithic Segmented solid Highly segmented Solid Solid Monolithic solid monolithic solid monolithic granules powder liquid Segmented Aerosol Gas Plasma Field Vacuum liquid ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 23
24.
Evolution Toward The
Micro-level And Increased Use Of Fields • Technological systems tend to transition from macro systems to micro systems. During this transition, different types of energy fields are used to achieve better performance or control • Example: Cooking oven development – a. Large cast iron wood stove – b. Smaller stove fired by natural gas – c. Electrically-heated oven – d. Microwave oven ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 24
25.
Trend : Geometric
Evolution Of Linear Constructions point line 2-D Curve 3-D Curve Suction at Straight Bendy Spiral a point straw straw straw ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 25
26.
Trend : Rhythm
Coordination Continuous Action Pulsating action Pulsating action in Traveling Wave the resonance mode ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 26
27.
Trend : Rhythm
Coordination Continuous drilling Drilling with in and Drilling with material – out action specific resonance Many systems used continuous actions and have found advantage in changing to a periodic action somewhere, resonance can help produce an additional benefit ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 27
28.
Trend : Surface
Segmentation Smooth surface Smooth surface Rough surface Rough surface (Surface with (Surface with with active porous protrusions protrusions in 2D) in 3D) Wrapping paper Corrugated carol Bubble wrap Bubble wrap with dessicant ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 28
29.
Trend : Space
Segmentation Monolithic System with System with Capillary and System with system a cavity multiple porous active cavities system capillaries ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
30.
Trend : Space
Segmentation Monolithic System with System with Capillary and System with system a cavity multiple porous active cavities system capillaries Solid rubber sole Simple air cavity Separate cavities Gel filled linked voids ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 30
31.
Trend :
Trimming Complex System with Partially Trimmed System engineering eliminated trimmed system objects system Glass syringe Plastic syringe Tube syringe Needle syringe ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 31
32.
• “Sometimes a
system starts off simple and then becomes more complex and then becomes simple once again. This can be a normal process of evolution and adaptation to change. If the ‘complex’ phase is disallowed, then that system may be unable to evolve or adapt.” Edward DeBono ‘Simplicity’ ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 32
33.
Trend : Mono-Bi-Poly
Various Objects Mono system Bi system Tri system Poly system ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
34.
Trend : Mono-Bi-Poly
Various Objects Mono system Bi system Tri system Poly system Blade Blade plus Blade plus Blade plus Blade plus file file + hook file+hook+ file+hook+saw saw +scissors+corkscrew ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 34
35.
Evolutionary Diversity
• Shape memory alloys • Shape memory polymers Cultural Spoon diversity • Electro-chromic systems • Photo-chromic systems • Rheopexic Gels • Curie Effect • Piezo-electrics • (All help solve physical contradictions) Adaptive Systems ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 35
36.
Taking away • Take
out an interfering product or process of your system. • Single out the problem to solve it separately. • Examples Corporate R&D Distant learning Working from home Outsourcing ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 36
37.
TYPICAL PROBLEM HIERARCHY: •
TRIZ may be applied at each level of the Total System Refrigerator system hierarchy Sub system Cooling system Major assemblies Compressor Unit Major components Compressor Parts Compressor Valve Materials Valve materials ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 37
38.
Where and how
to use TRIZ 1. To solve a specific problem, which is formulated as a negative or undesired effect (part breaks, projects fails, sales drop …). 2. To explore a business or technological bottlenecks 3. To analyze evolutionary potential of technological or a business system and propose next generations of the system. 4. To predict potential failures in new products and processes and help with their prevention. Abstract Abstract Problem Solution Problem Specific Specific X Analysis Problem Solution TRIZ SEARCH SPACE 38 ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management
39.
TRIZ- Algorithm
• State the problem… define the technical contradiction and what you want to solve • Formulating the operating zone… diagrammatically • Ideal Final Result…Physical Contradiction • Utilization of outside substances and field results • Utilization of informational data bank • Change or reformulate if you have not reached solution Commercial Software tools • Analysis of solution, Utilization of solution, • TRIZ Explorer 1.5 Analysis of steps.. • TriSolver Professional • CreaTRIZ • TechOptimizer 3.0 • IM-Phenomenon 1.0 • Goldfire Intelligence ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 39
40.
TRIZ for Road
mapping 1. Select a product for evolution trend prediction 2. Assess the current development PRDOUCT Offering (What?) Brand Platform status (demand, contradictions, driving forces, problems, etc using Networking Solution S curve) 3. Visualize the evolution potential of product using a radar plot Presence Customers 4. Identify gaps and growth opportunity Customer Supply Chain Experience 5. New ideas generation using TRIZ tools for future product planning. Value Organization Capture Process Your Business Competitor 1 Competitor 2 ©ATOA Scientific Technologies Pvt Ltd | SIBM , III Semester MBA| Technology and Innovation Management 40
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