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Jewellery exhibition stand - III
1.
2.
3.
Show overview
4.
Visitor profile
5.
Company summary
6.
Floor analysis
7.
Layout Plan
8.
Stall analysis
9.
Exhibition strategy
10.
Requirements
11.
Functional
12.
Communication
13.
Design
14.
Area definitions
15.
Concept
16.
Plan
17.
Perspective views
18.
19.
Venue: Bombay Exhibition Centre,
Mumbai
20.
Dates: 4th-8th August 2011
21.
22.
Estimated 35,000+ trade
visitors, 25% new visitors as compared to IIJS-2010
23.
2,500 international buyers
in IIJS-2010
24.
25.
Product range: Nine categories
26.
National customers: Showrooms all
across all Indian states
27.
28.
Stall number: 5P029,
5P031, 5M030, 5M032
29.
Size: 45 square
meters
30.
Advantage: located near
a refreshment center (traffic magnet)
31.
Disadvantage: Sandwiched between
two mezzanine stalls
32.
Approach routes: As
shown in the adjacent planMain approach route Secondary approach route
33.
34.
Face ‘B’ is
most visible from start of secondary approach
35.
Face ‘C’ is
partially hidden by column from start of secondary approach
36.
Main brandings shall
be therefore on faces ‘A’ & ‘B’
37.
Sides ‘D’ &
‘E’ shall be dominated by adjacent large mezzanine stallsC A B E
38.
39.
Maximizing the visibility
of a stall sandwiched between two mezzanine stalls
40.
Directing the floor
traffic towards the stall interior
41.
Maximum number of
showcases without creating clutter
42.
Providing maximum comfort
to visitors by means of seating
43.
Potential strategic goals
44.
Building brand awareness
45.
Building contact database
46.
Demonstrating complete design
portfolio
47.
Finding new clients
48.
Opportunities
49.
Stall is close
to the refreshment area- visitors can be attracted if physical and visual access from this area is kept free
50.
Side ‘A’ is
visible from start of main circulation- main branding here will make the presence felt from far
51.
52.
Maximum number of
displays- 9 product categories, approximately 18 showcases
53.
Stand alone tall
showcases for star products
54.
Stall to be
approachable from all sides
55.
Light colours interspersed
with corporate colours (as in the website) to be used
56.
1 cabin with
rectangular table, 4 chairs and 2 Godrej almirahs
57.
Platform
58.
The requirement for
reception is not taken into account as:
59.
It shall take
up at least 4 square meters in the prime direction of approach
60.
Will act as
a barrier to visitors wanting to enter the stall
61.
Staff moving freely
within the stall are more effective than a fixed receptionist
62.
Communication requirements
63.
Corporate posters depicting
star products
64.
65.
66.
Consideration 02: Use
of display islands as used in malls. This increases staff ability to service more customers at a time
67.
68.
69.
3d fascia
70.
Tall showcase
71.
72.
Corporate posters
73.
74.
3d fascia
75.
Fascia with logo
76.
Display island
77.
78.
3d fascia
79.
Large posters (these
will draw attention of least possible traffic)
80.
81.
THANK YOU Amit
Sharma Address: 44 Transom Square London E14 3AQ.email: amitsharma.pmp@gmail.comTel: +44 (0) 795 724 8085