MBA 690 Milestone Three Guidelines and Rubric In Milestone Three, you will submit your discussion of the life cycle management (Section III) of your business product, service, or other idea from your business plan in the Marketing and Strategy course. Prompt: In this milestone, consider the sustainability of your idea in the marketplace from initial inventory to subsequent sustainment in the supply chain. Specifically, examine the company’s own inventory as a starting point—that inventory came from a supplier—which is where your supply chain starts. Additionally, your finished product will travel downstream along the supply chain by means of shippers, distribution centers and then finally, to a retailer. These components should be outlined in this paper. Identify and describe the technologies you intend to use along the company’s supply chain such as RFID tagging and bar coding, e-procurement, and 3PL. Identify and justify your clicks or bricks decision, that is, your rationale for brick-and-mortar locations or internet services or a combination of both. The paper should identify the key data needed to support the functions of inventory management and supply chain management. You should describe the life cycle of the business idea. Focus your response on the future of the business idea, specifically on its growth and eventual decline. Assess the profit generation and cost-saving opportunities associated with the business idea based on the life cycle you described. Your assessment should be supported with rationale. Determine a phase-out plan for your business idea that ensures a sustainable solution that makes way for future innovation and profit streams. Ensure that you justify the steps in your plan. Specifically, the following critical elements must be addressed: III. Life Cycle: In this section, you will discuss the life cycle of your business product, service, or other idea from your business plan in the Marketing and Strategy course. Specifically, you should: a) Describe the life cycle of the business idea. Focus your response on the future of the business idea, specifically on its growth and eventual decline. b) Assess the profit generation and cost-saving opportunities associated with the business idea based on the life cycle you described. Your assessment should be supported with rationale. c) Determine a phase-out plan for your business idea that ensures a sustainable solution that makes way for future innovation and profit streams. Ensure that you justify the steps in your plan. Rubric Guidelines for Submission: Your paper should adhere to the following formatting requirements: It is submitted as an APA-style Microsoft Word (or open source) document, 8-10 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. There should be a minimum of two references cited in APA format. Instructor Feedback: This activity ...

1. MBA 690 Milestone Three Guidelines and Rubric
In Milestone Three, you will submit your discussion of the life
cycle management (Section III) of your business product,
service, or other idea from your business
plan in the Marketing and Strategy course.
Prompt: In this milestone, consider the sustainability of your
idea in the marketplace from initial inventory to subsequent
sustainment in the supply chain.
Specifically, examine the company’s own inventory as a starting
point—that inventory came from a supplier—which is where
your supply chain starts.
Additionally, your finished product will travel downstream
along the supply chain by means of shippers, distribution
centers and then finally, to a retailer. These
components should be outlined in this paper.
Identify and describe the technologies you intend to use along
the company’s supply chain such as RFID tagging and bar
coding, e-procurement, and 3PL. Identify
and justify your clicks or bricks decision, that is, your rationale
for brick-and-mortar locations or internet services or a
combination of both. The paper should
identify the key data needed to support the functions of
inventory management and supply chain management.
You should describe the life cycle of the business idea. Focus
your response on the future of the business idea, specifically on
its growth and eventual decline.

2. Assess the profit generation and cost-saving opportunities
associated with the business idea based on the life cycle you
described. Your assessment should be
supported with rationale. Determine a phase-out plan for your
business idea that ensures a sustainable solution that makes way
for future innovation and profit
streams. Ensure that you justify the steps in your plan.
Specifically, the following critical elements must be addressed:
III. Life Cycle: In this section, you will discuss the life cycle of
your business product, service, or other idea from your business
plan in the Marketing and
Strategy course. Specifically, you should:
a) Describe the life cycle of the business idea. Focus your
response on the future of the business idea, specifically on its
growth and eventual
decline.
b) Assess the profit generation and cost-saving opportunities
associated with the business idea based on the life cycle you
described. Your
assessment should be supported with rationale.
c) Determine a phase-out plan for your business idea that
ensures a sustainable solution that makes way for future
innovation and profit streams.
Ensure that you justify the steps in your plan.

3. Rubric
Guidelines for Submission: Your paper should adhere to the
following formatting requirements: It is submitted as an APA-
style Microsoft Word (or open source)
document, 8-10 pages (not including title and reference pages),
double-spaced, using 12-point Times New Roman font and one-
inch margins. There should be a
minimum of two references cited in APA format.
Instructor Feedback: This activity uses an integrated rubric in
Blackboard. Students can view instructor feedback in the Grade
Center. For more information,
review these instructions.
Critical Elements Proficient (100%) Needs Improvement (75%)
Not Evident (0%) Value
Life Cycle Clearly describes life cycle of business
idea, focusing on future growth and
decline
Describes life cycle of business idea,
but without a focus on future growth
and decline or with gaps in clarity or
detail
Does not describe life cycle of
business idea
30
Profit Generation Comprehensively assesses profit
generation and cost-saving
opportunities associated with

4. business idea based on life cycle and
supported with rationale
Assesses profit generation and cost-
saving opportunities associated with
business idea, but response is not
based on life cycle or has gaps in
accuracy, detail, or support
Does not assess profit generation
and cost-saving opportunities
associated with business idea
30
Phase-Out Plan Determines appropriate phase-out
plan for business idea that ensures
sustainable solution for future
innovation and profit streams
Determines phase-out plan for
business idea, but plan is not
appropriate for ensuring sustainable
solution for future innovation and
profit streams
Does not determine phase-out
plan for business idea
30
Articulation of
Response
Submission has no major errors
related to citations, grammar, spelling,

5. syntax, or organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact
readability and articulation of main
ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
http://snhu-
media.snhu.edu/files/production_documentation/formatting/rubr
ic_feedback_instructions_student.pdf
Week Three Homework Exercise
PSYCH/610 Version 2
1
University of Phoenix Material
Week Three Homework Exercise
Answer the following questions covering material from Ch. 6 &
7 of Methods in Behavioral Research:
1. What is reactivity? Explain how reactivity impacts
measurement.

6. 2. What are the key features of an experimental design, or ‘true
experiment’? How does this compare to case studies?
3. What is survey research and when is it most useful?
4. What issues should be considered when constructing surveys?
What are the implications of double-barreled, loaded, and
negative questions?
5. What are some survey administration methods? When are
each of these methods most appropriate?
6. Define interview bias and provide an example.
7. What is the difference between probability and non-
probability sampling techniques?
8. A researcher attends an art reception in a major metropolitan
city. She decides to approach people over the age of 50 and ask
them to fill out a brief survey about purchasing artwork. Is this
a probability or a non-probability sampling technique? What
type of sampling procedure is this—simple random, stratified
random, cluster, haphazard, purposive, or quota?
9. What is the relationship between sample size and survey
results? What are some techniques to evaluate potential
sampling bias?