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Welcome to the presentation
on
Samsung Galaxy S4
By Mohammad Ariful Islam
- Digital Marketer
Top 10 new Features of Samsung
Galaxy 4
1. Smart Pause/Smart Scroll: Samsung takes the
Galaxy S III's Smart Stay feature a step further,
and senses when you look at the screen of the
phone or away from it, automatically scrolling
up and down websites and e-mails, and pausing
and resuming videos.
2.Air View/Air Gesture: With Air gestures you
can simply move your hand to accept or reject calls,
change music tracks, browse the web and your
photo galleries without actually touching the
phone. Air gesture, on the other hand lets you
preview emails, photos and other content by
hovering your finger over the screen.
3. Group Play: You can transfer and instantly
view or play documents, music files, photos, and
other content to other Galaxy S4 handsets. It
even supports multi-player games.
4.S-Voice Drive: Samsung adds a new interface
to its S-Voice voice assistant to offer
functionality when you're driving.
5. S-Health: You can track your workouts, daily
intake and weight, and monitor your blood
pressure, and blood glucose levels with the app.
6. Temperature and Humidity sensors: The
Galaxy S4 also features temperature and
humidity sensors to know the current status of
your surroundings.
7.Dual camera features: The phone allows you
to simultaneously shoot with its 13-megapixel
rear and 2-megapixel front cameras. So you can
place yourself in a group photo while shooting it
or give a peek of your surroundings while being
on a video call.
8. Sound & Shot feature: You can capture up to
9 seconds of audio while capturing a picture to
make it more interesting.
9. Drama shot: You can combine all stages of
action that takes place in burst mode into one
photo with this feature. So if you're taking a
photo of someone running, you can combine
many pictures to depict the act of running in one
picture.
10. S-Translate: The phone translates voice and
text on the fly through this tool. It is integrated
with the e-mail and messaging app, in addition
to being present through a standalone app.
TARGET MARKET
PSYCHOGRAPHICS
• Lead active lifestyles: business-oriented
people and young achievers who are
passionate not only with work but also their
personal interests.
• Health-conscious individuals
• Those who like to travel - for both work and
play
• Gender: Male and Female
• Age: 21-35 years old
• SEC: A, B, and Upper C
• Education: College level
D
E
M
O
G
R
A
P
H
I
C
S
SWOT
Strengths
• Having a
collection of
the most
advanced
technological
features is
boosted by
Samsung’s
strong brand
equity.
Weakness
• Has fast
depreciating
value given the
quick
technological
improvements
introduced in
the industry.
Opportunity
• Target market
is becoming
even more
reliant on
technology
which makes
smartphones
transform from
being a want
to becoming a
“need”.
Threat
• Low-cost
brands are
starting to
develop their
own line of
smartphones
to serve as
alternatives in
the market.
Creative Objective
To persuade the target market that
Samsung S4 is the best smartphone
available in the market as it has the
latest and most advanced technology to
date.
Consumer Promise
Samsung S4 is the only smartphone in the
market that has a collection of the most
advanced technological features ever
incorporated in a mobile phone.
Thank You
Slides Created By: Mohammad Ariful Islam

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Details specification of sumsung galaxy s4

  • 1. Welcome to the presentation on Samsung Galaxy S4 By Mohammad Ariful Islam - Digital Marketer
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Top 10 new Features of Samsung Galaxy 4
  • 7. 1. Smart Pause/Smart Scroll: Samsung takes the Galaxy S III's Smart Stay feature a step further, and senses when you look at the screen of the phone or away from it, automatically scrolling up and down websites and e-mails, and pausing and resuming videos.
  • 8. 2.Air View/Air Gesture: With Air gestures you can simply move your hand to accept or reject calls, change music tracks, browse the web and your photo galleries without actually touching the phone. Air gesture, on the other hand lets you preview emails, photos and other content by hovering your finger over the screen.
  • 9. 3. Group Play: You can transfer and instantly view or play documents, music files, photos, and other content to other Galaxy S4 handsets. It even supports multi-player games.
  • 10. 4.S-Voice Drive: Samsung adds a new interface to its S-Voice voice assistant to offer functionality when you're driving.
  • 11. 5. S-Health: You can track your workouts, daily intake and weight, and monitor your blood pressure, and blood glucose levels with the app.
  • 12. 6. Temperature and Humidity sensors: The Galaxy S4 also features temperature and humidity sensors to know the current status of your surroundings.
  • 13. 7.Dual camera features: The phone allows you to simultaneously shoot with its 13-megapixel rear and 2-megapixel front cameras. So you can place yourself in a group photo while shooting it or give a peek of your surroundings while being on a video call.
  • 14. 8. Sound & Shot feature: You can capture up to 9 seconds of audio while capturing a picture to make it more interesting.
  • 15. 9. Drama shot: You can combine all stages of action that takes place in burst mode into one photo with this feature. So if you're taking a photo of someone running, you can combine many pictures to depict the act of running in one picture.
  • 16. 10. S-Translate: The phone translates voice and text on the fly through this tool. It is integrated with the e-mail and messaging app, in addition to being present through a standalone app.
  • 17.
  • 18. TARGET MARKET PSYCHOGRAPHICS • Lead active lifestyles: business-oriented people and young achievers who are passionate not only with work but also their personal interests. • Health-conscious individuals • Those who like to travel - for both work and play
  • 19. • Gender: Male and Female • Age: 21-35 years old • SEC: A, B, and Upper C • Education: College level D E M O G R A P H I C S
  • 20. SWOT Strengths • Having a collection of the most advanced technological features is boosted by Samsung’s strong brand equity. Weakness • Has fast depreciating value given the quick technological improvements introduced in the industry. Opportunity • Target market is becoming even more reliant on technology which makes smartphones transform from being a want to becoming a “need”. Threat • Low-cost brands are starting to develop their own line of smartphones to serve as alternatives in the market.
  • 21. Creative Objective To persuade the target market that Samsung S4 is the best smartphone available in the market as it has the latest and most advanced technology to date.
  • 22. Consumer Promise Samsung S4 is the only smartphone in the market that has a collection of the most advanced technological features ever incorporated in a mobile phone.
  • 23. Thank You Slides Created By: Mohammad Ariful Islam