Sales deck business overview for iClick. It is mainly breakdown the information about iClick, th

1. i-Click Overview
International Sales Group

2. AGENDA
About iClick China Digital
Media
Media Solution Media Plan
2
PART 1 PART 2 PART 3 PART 4

3. 3
PART 1
ABOUT iCLICK

4. WHO WE ARE?
iClick Interactive provides a single
platform and the media expertise
for global brands to better plan and
manage their marketing and
advertising in the Chinese market.
4

5. CHINA’S LEADING PLATFORM
FOR DIGITAL
5
2009 290 1st 1000+
i-Click founded with
international investment
from Sumitomo &
Bertelsmann
Global Staff in 8
Offices from Beijing
to London
Platform in China to
do cross media buying:
mobile, display
and search
Current advertisers
on platform including
global fortune 100
companies

6. IT’S F*$%ING
CHINA BRO!
100% Search Traffic
Mobile Apps
Ad Exchanges
Premium Pubs

7. WE DELIVER CHINA
Custom Brand
Solutions
Search, Conversion
and Performance
Premium, Data
Driven Media (XMO)
7

8. 8
CUSTOM BRAND SOLUTIONS
Sponsorship
Site Take Over
Rich Media
Editorial Integrations
Video
Premium and Unique media buys from our
75+ person in market media team

9. 9
PREMIUM, DATA DRIVEN MEDIA (XMO)
100% of RTB inventory
Integrated in 4 major exchanges
40,000 site integrations
Geo & Data targeted performance display
Mobile, display and video

10. SEARCH, CONVERSION, PERFORMANCE
10
300 MM + unique monthly users
Largest cookie pool in China
API Integration into all major search engines
Cross Media / Multi-Channel Retargeting
Site Retargeting
Search Retargeting
Build Custom Audience Segments

11. 11
WHY iCLICK?
Connectivity – 100% of search traffic, 95% of RTB inventory
available programmatically (API/direct integrations)
Leader in adtech and digital media
We are Chinese company doing business in
China since 2009
Delivered $50MM + USD in ROI for Chinese and global
brands on e-commerce. eg: Lane Crawford

12. CLIENTS: E-COMMERCE
12

13. CLIENTS: TRAVEL & HOSPITALITY
13

14. CLIENTS: BANKING & FINANCE
14

15. CLIENTS: CONSUMER PRODUCTS
15

16. CLIENTS: OTHERS
16

17. 17
PART 2
CHINA DIGITAL
MEDIA

18. MAJOR SEARCH ENGINES
18
BAIDU SOOGO 360 GOOGLE

19. MAJOR SEARCH ENGINES
19
65% MARKET SHARE
Largest search engine in China
and largest publisher.
Runs display network (think GDN) and
some of the most popular verticalized
content destinations in China like
travel.baidu.com

20. 20
PART 3
MEDIA
SOLUTIONS

21. RETARGETING
21
KEYWORD
SEARCH RE-TARGETING SITE RE-TARGETING

22. RETARGETING
22
List of the variables we can use across both search and site
(cookie/audience) based retargeting
VISIT FREQUENCY
search retargeting
& custom audience
VISIT RECENCY
search retargeting
& custom audience
SEARCH INTENT
Yes - Basing on
keyword matching

23. RETARGETING
23
List of the variables we can use across both search and site
(cookie/audience) based retargeting
BEHAVIOUR GEOGRAPHY
Yes - Basing on events
on advertiser’s website
search retargeting
& custom audience
DEMOGRAPHIC
Yes

24. RETARGETING
24
List of the variables we can use across both search and site
(cookie/audience) based retargeting
LIFESTYLE TIME OF DAY
Based on search
history, web hx
Yes, for rule-based
approach only
OFFLINE PURCHASES
Yes, assuming we are
integrated with offline
CRM or website 1st party data

25. PREMIUM DISPLAY
25
Strengthen and promote ‘global leader’ brand image through
brand alignment with China’s most trusted, best-in-class
women’s and travel websites

26. PREMIUM DISPLAY
26
Daily PV 0.1M-1M
0 1M 10M 100M

27. PREMIUM DISPLAY
27
Daily PV 1M-10M
0 1M 10M 100M

28. PREMIUM DISPLAY
28
Daily PV 10M-100M
0 1M 10M 100M

29. PREMIUM DISPLAY
29
Media mix of display banners and video placements
geo-targeted to cities with concentration of Chinese
outbound travellers and luxury shoppers.

30. PREMIUM DISPLAY
30
Background
1440 x 1300 jpg < 39kb
Background
1440 x 1300 jpg < 39kb

31. PREMIUM DISPLAY
Video Top Banner
980 x 300 swf < 500kb
Video not more than 15s
31
Top Banner
728 x 90 jpg, swf < 39kb
Left Focus Picture
345 x 510 jpg for homepage
Right Focus Picture
300 x 510 jpg, swf < 39kb

32. 32
BAIDU BRANDZONE
Builds brand equity,
creates awareness
Customised solution
drives interaction
Elevate brand name,
awareness and brand
interaction
Integrates video,
images, display on
one page

33. 33
BAIDU BRANDZONE

34. 34
BAIDU BRANDZONE
Keywords
Branded Video
Floating Image On Click

35. CONVERSION SOLUTION - RETARGETING
35
Stay engaged with
audiences who already
visited your website but
did not convert
Follow specific audiences
across the Internet and
show specific ads with
strong call-to-action at
least 3X per day
Show creative ads
(banners recommended)
based on the page history
to deliver a targeted and
relevant ad experience

36. CONVERSION SOLUTION - RETARGETING
36
Retarget across sites, platform, exchanges and channels!

37. 37
CONVERSION SOLUTION - SEM
“Shopping in USA”
Target users at all points in
the funnel, searching for
travel, booking a trip, etc. as
they plan and go on trip to
the US.
Use SEM to drive interaction
with Baidu Sponsorship
package and support media
spend.

38. PREMIUM AUDIENCE
38
Connect to a wide selection
of supply sources
Covers over 400 million
unique users
25 pre-built segments
Minimise waste

39. 39
PART 4
MEDIA PLAN

40. 40
Mason Levey - NYC
mason.levey@i-click.com
Darren Jacobs - London
darren.jacobs@i-click.com
Rolan Reichel
rolan.reichel@i-click.com
Angus McDonald
angus.mcdonald@i-click.com
INTERNATIONAL
SALES GROUP

41. Thank you