1. Digital lanDscape: polanD
DIGITAL LANDSCAPE: POLAND
Polish
internet market accelerates
I edItIon, january 2008
online advertising v e-commerce v Biggest internet players
v Western investors v Market drivers and constraints
2. DIGITAL LANDSCAPE: POLAND
Table of ConTenTs
In brief........................................................................................................................................................................................................................................03
1. Poland at a glance .................................................................................................................................................................................... 04
1.1.Internet.penetration . ..................................................................................................................................................................... 04.
1.2.Internet.users..............................................................................................................................................................................................04.
1.3.Online.advertising..............................................................................................................................................................................04
2. Market overview: biggest players. .............................................................................................................................. 05
2.1.Advertising.bureaus.and.advertising.networks..................................................................................05.
2.2.Biggest.online.players....................................................................................................................................................................06.
2.3.Interactive.advertising.agencies...................................................................................................................................10
3. E-commerce.............................................................................................................................................................................................................12
3.1.Online.auction.platforms..........................................................................................................................................................12.
3.2.Online.shops..................................................................................................................................................................................................12.
3.3.Polish.online.shopper.....................................................................................................................................................................14.
3.4.Threats.and.concerns......................................................................................................................................................................18
4. Market trends in brief...........................................................................................................................................................................19
4.1.New.surge.of.foreign.investments............................................................................................................................19.
4.2.Going.public..................................................................................................................................................................................................21.
4.3.Investment.frenzy.................................................................................................................................................................................21.
4.4.Interesting.facts........................................................................................................................................................................................21
5. Getting started: setting up a company in Poland.............................................................................22
5.1.Types.of.business.activity.........................................................................................................................................................24.
5.2.Tax.and.inspections............................................................................................................................................................................24.
5.3.Competitive.landscape................................................................................................................................................................25
6. Views on Poland...............................................................................................................................................................................................26
7. About Internet Standard ...............................................................................................................................................................28
3. DIGITAL LANDSCAPE: POLAND
In brief
This.first.edition.of.Digital Landscape: Poland.report.is.the.most.comprehensive.study.prepared.by..
a.leading.online.magazine.Internet.Standard..It.gives.a.unique.overview.of.the.Polish.internet.
industry,.showing.major.market.players,.current.and.future.investment.plans,.and.online.adspend.
forecast..Covering.advertising,.e-commerce.as.well.as.ways.of.starting.a.business.in.Poland,.this.
report.is.an.indispensable.study.for.anyone.interested.in.finding.out.more.about.investment.
opportunities.in.the.country..Digital Landscape: Poland.gathers.investors.and.industry.leaders’.
comments.on.the.country’s.development,.providing.a.fresh.view.on.the.latest.issues..
4. DIGITAL LANDSCAPE: POLAND
1. Poland aT a glanCe
Poland,.member.of.NATO.(since.1999). broadband.connec-
and.the.European.Union.(since.2004),. tions.(above.144.kb/s).
has.a.population.of.about.38.million. in.October.2006.
people..Gross.domestic.product.per.
capita.in.Poland.was.estimated.to.be. Internet users
16,500.USD.in.2007..According.to.the. There.is.about.the.same.
European.Commision.the.level.of. number.of.male.
economic.growth.in.the.country.was. (50.8%).and.female.
forecast.to.reach.6.1%.in.2007. (49.2%).users..Young.
people.(15-24.years.
Warsaw.and.Cracow.are.two.main.cities. old).form.the.largest.
where.internet.companies.have.their. group.of.internet.users..
headquarters..More.and.more.online. Those.who.are.60.years.
business.appears.in.Wroclaw.(south- old.or.more.represent.
west.of.the.country).and.Gdansk.(north. only.2.1%.of.the.Polish.
part.of.the.country). internet.population.
Internet penetration Polish.users.are.
According.to.SMG/KRC.NetTrack. generally.well.edu-
research,.internet.penetration.in. cated..26.6%.of.them.
Poland.was.around.42%..That.means. have.university.degree,.
there.were.12.8.million.internet.users. 41%.-.have.completed.
(over.15.years.old)..Another.research. their.A.levels.
provider.Gemius/PBI.estimated.that.
there.was.in.fact.a.population.of.14.09. Over.two.thirds.of.Polish.
million.users.in.the.country.(May. users.surf.online.every.
2007). day.or.almost.every.day..
They.go.online.mostly.at.
Internet penetration rate home.(79.4%).
in Poland in Q2 2007 was
42% 64,8% ofday users go
Polish
more.than.5%.of.all.media.adspend.in.
the.country.
online every
Eurostat’s.latest.available.data.on. IAB.Polska.forecasts.that.in.2007.internet.
broadband.penetration.in.Europe.comes. adspend.reached.305.million.PLN.(84.5.
from.July.2006..At.that.point,.broadband. online advertising million.EUR).and.search.engine.marketing.
penetration.rate.in.Poland.was.only.3.9%. Interactive.Advertising.Bureau.Polska.(IAB. revenues.rose.up.to110.million.PLN.(30.5.
compared.with.16.5%.average.in.the. Polska).estimates.that.in.2006.internet. million.EUR)..According.to.these.estima-
European.Union..That.number.most. advertising.market.was.worth.215.million. tions.online.market.was.worth.415.million.
probably.increased.in.2007..Thanks.to. PLN.(60.million.EUR),.excluding.search. PLN.(around.115.million.EUR).in.2007.
bitstream.access.the.competition.on.the. adverstising..Unfortunately,.Google.does.
ISP.market.is.increasing..According.to. not.disclose.its.revenues,.which.makes. Polish internet advertising
Eurostat,.in.January.2007,.53%.of.Polish. the.process.of.estimating.the.value.of.the. market in 2007
companies.had.broadband.internet. market.quite.difficult..Nevertheless,.IAB. is estimated to be worth
accesss,.when.average.in.European.
Union.is.77%.
Polska.prompted.that.paid.search.
advertising.could.have.been.worth.60. 115 million eUR
million.PLN.(16.6.million.EUR).in.2006..
According.to.UKE.(Urząd.Kontroli. That.makes.a.total.market.value.of.275. Online.market.grows.dynamically.at.a.
Telekomunikacji.–.Telecommunication. million.PLN.(76.million.EUR),.which. pace.of.50%.per.year.and.it.is.the.fastest.
Ministry).there.were.1.7.million. means.that.internet.advertising.has. growing.sector.among.all.media.
20. DIGITAL LANDSCAPE: POLAND
POLISh INTERNET MARKET ACCELERATES
Major changes in 2007
January • Gazeta.pl.(Agora.S.A.).acquires.Wrocek.pl.-.a.social.networking.site.about.Wroclaw.city.
February • Bankier.pl.S.A.,.owner.of.the.financial.web.portal,.acquires.MojeAuto.pl,.car.classifieds.website..
• Grupa.Onet.pl.S.A..acquires.blogging.site.Blog.pl.
March • Onet.pl.starts.to.sell.advertisements.on.its.portal.on.time.basis,.like.in.TV.
• Gadu-Gadu.S.A.,.owner.of.Polish.most.popular.instant.messanger.goes.public..
....(IPO.at.Polish.Stock.Exchange.-.Gielda.Papierow.Wartosciowych).
• Gemius.S.A.,.online.reasearch.firm.starts.its.operations.in.Romania.and.Bulgaria.
• Gadu-Gadu.S.A.,.starts.operating.in.Ukraine.
• German.Holtzbrinck.ventures.investment.fund.invests.in.Pixelate.Ventures,.owner.of.ePuls.pl.social.networking.site.
April • Onet.pl.launches.Zumi.pl.-.mapping.and.yellow.pages.site.
• MCI.venture.capital.investment.fund.invests.1.5.mln.PLN.in.Netpress.Digital,.e-press.distributor.
• TVN.Group.(one.of.the.biggest.private.TV.stations.in.Poland).launches.TVN24.pl,.news.site.run.by.more..
....than.40.editors.
• Pino.pl.(social.networking.portal).acquires.Blogi.pl.(blogging.website).
• Launch.of.Business.Angels.Seedfund..It.announces.to.spend.15-30.million.PLN.(4-8.million.EUR)..
....for.investing.in.start-ups.
May • Gadu-Gadu.S.A..acquires.Nauka.pl,.education.website.
• Merlin.pl,.one.of.the.biggest.internet.shops,.acquires.Presco.Media.owner.of.e-cyfrowe.pl,.online.shop.with.digital.cameras.
• Agora.announces.that.it.will.open.a.new.multimedia.newsroom.which.will.combine.exisiting.radio..
....and..internet.newsrooms.
June • Hoopla.pl.announces.that.it.will.debut.on.stock.exchange.(IPO).
• Onet.pl.launches.Onet.TV,.video.website.
• Google.launches.Polish.version.of.YouTube.
• Gadu-Gadu.S.A..acquires.Blip.pl,.micro-blogging.website.
• Onet.pl.S.A..announces.its.partnership.with.Opera.Software.
July • Research:.66%.of.Polish.internet.users.have.tried.shopping.online,.it’s.the.biggest.percentage.in.Eastern.Europe.
• Wykop.pl,.Polish.start-up.based.on.DIGG.com.idea,.receives.600,000.PLN.fund.(around.165,000.EUR).
• Launch.of.Polish.language.version.of.Bebo.com.
• Pracuj.pl,.biggest.recruitment.website.in.Poland,..launches.Profeo.pl,.social.networking.site.for.employees,..
....a.competitor.to.Goldenline.pl.
• Gadu-Gadu.S.A..acquires.Fora.pl,.a.discussion.website.
August • AOL.announces.that.it.will.open.Polish.version.of.its.portal.at.the.end.of.2007.
• Wirtualna.Polska,.second.biggest.internet.portal.becomes.a.Mobile.Virtual.Network.Operator.(MVNO).
• Gadu-Gadu.celebrates.its.7th.birthday.
• Agito.pl,.an.e-shop,.announces.its.plans.of.initial.stock.offering.(IPO).
September • Tomasz.Lis,.one.of.the.most.influential.Polish.TV.journalists,.quits.his.job.at.TV.station.and.starts.his.TV-show.online.
• Nasza-Klasa.pl.-.a.small.social.networking.service.with.a.very.dynamic.growth.rate,.receives.a.funding..
....of.a.few.million.PLN.
• Agora.(owner.of.Gazeta.pl)..acquiers.BlogFrog.pl.-.a.blogs.search.engine.
• Oponeo.pl.S.A.,.online.shop.with.tyres,.announces.that.it.will.debut.on.stock.exchange..
• o2.pl.Sp..z.o.o.,.one.of.Polish.main.web.portals.announces.that.it.will.launch.8.new.sites.by.the.end.of.2007.
October • MySpace.Poland.announces.that.it.will.start.operations.in.next.few.months..It.starts.recruiting.for.Polish.offices.
• G+J.company,.publisher.of.Polish.edition.of.„National.Geographic”.and.lifestyle.magazines.buys.Odyssei.pl,.
....travel.website.
• Wirtualna.Polska.introduces.behavioral.targeting.advertising.
• o2.pl.Sp..z.o.o..launches.Pinger.pl,.micro-blogging.service,.which.is.a.direct.competitor.to.Blip.pl,.owned.by..
....Gadu-Gadu.S.A.
• First.edition.of.Polish.MIXX.Awards.takes.place.(best.interactive.campaigns.are.awarded).
December • Bauer.Media.acquires.Interia.pl,.a.web.portal..Cost.of.acquistion.is.over.200.million.PLN.(55.million.EUR)
• Agora.becomes.an.exclusive.partner.of.Bebo’s.social.networking.website.in.Poland.
• AOL.starts.Polish.version.of.its.web.portal.-.AOL.pl
• Naspers,.South.African.media.company.acquires.Tradus.PLC,.owner.of.Allegro.pl.for.1.9.billion.USD..
....(about.1.3.billion.EUR).
• Naspers.buys.66.7%.shares.of.Gadu.Gadu,.Polish.most.popular.instant.messenger.
21. DIGITAL LANDSCAPE: POLAND
Generacja.(with.more.than.2.million.users. The.amount.of.venture-capital.invest-
a.month),.Nasza-Klasa.pl.(with.more.than. ments.and.acquisitions.has.not.been. Year 2007 should
6.million.registered.users),.Grono.net. seen.in.Polish.market.before..There.are.
(with.more.than.1.million.users.a.month),. many.traditional.firms.buying.small.and.
be called ”the year
ePuls.pl.(with.round.600.thousand.users. medium.size.internet.companies.to.gain. of investments” .
a.month),.which.are.doing.very.well.and. market.advantage.or.online.entrepre-
which.may.prove.very.difficult.to. neurs.widening.their.portfolios.and.
That amount of
compete.with. increasing.revenues.from.the.internet.. venture-capital
There.is.also.more.seed.fund.initiatives.
going public which.are.looking.for.promising.new.
investments and
Many.Polish.firms.made.public.offerings. starters.(see.more.in.a.table.listing.major. acquisitions has
in.2007..There.are.already.a.few.compa-
nies.which.have.been.listed.on.the.stock.
events.in.Poland.in.2007).
not been seen
exchange.in.Warsaw.for.many.years. Interesting facts: on Polish market
(Interia,.Agora)..Last.couple.of.years.has.
shown.that.more.and.more.firms.find.
•.. ain.web.portals.have.launched.
M
special.versions.of.their.websites.to.
before.
stock.exchange.a.very.tempting.way.for. cater.for.Polish.immigrants.who.are.
finding.new.resources.for.business. living.in.the.UK.and.in.Ireland •.. otka.pl,.a.local.social.networking.
F
development..Hence,.Bankier.pl.S.A.,. •.. olish.branch.of.MSN.has.only.one.
P website,.has.more.than.2.billion.page.
Gadu-Gadu.S.A.,.Travelplanet.S.A..and. employee views
many.more.firms.went.public. •.. ost.of.main.Polish.web.portals.
M •.. Bay.Poland.tried.two.times.to.
e
launched.their.own.society.gossip. outpace.local.competitor.-.Allegro.pl,.
Investment frenzy websites.(eg.o2.pl.started.Pudelek.pl,. but.with.no.success.so.far
It.goes.without.saying.that.year.2007. Gazeta.pl.runs.Plotek.pl.,.Interia.pl. •.. ll.of.the.main.web.portals.have.TV/
A
should.be.called.”a.year.of.investments”.. owns.Pomponik.pl) video.sites.
26. DIGITAL LANDSCAPE: POLAND
6. vIews on Poland
Nigel Adams portals,.current,.well.developed.e-commerce.and.social.
Managing Director at Nigel Adams Company media.environment.are.all.signs.of.a.healthy.online.
Ltd, Visiting Lecturer at University of Buckingham, market..
Great Britan
There.are.a.lot.of.advantages.for.investors.in.the.CEE.
I.have.been.working.with.Poland.since.1972.and.lived. region.and.I.cannot.see.any.major.constraints.of.its.
in.the.country.from.1993.until.2002.as.a.British.Govern- development..The.language.fragmentation.of.the.CEE.
ment.“Know.How.Fund”.Management.Adviser,.so.I.have. countries.can.be.an.issue.and.can.make.it.difficult..
seen.many,.many.changes..I.find.the.country.fascinat- to.decide.to.target.the.region.at.large.with.local.
ing.to.work.in.and.despite.many.years.of.experience,.I. approach....
always.tell.my.clients.that.they.should.“Expect.the. .
unexpected!”.I.also.warn.my.client.companies.to.expect.
more.bureaucracy.and.more.regulations.than.in.a.
British.company..However,.I.also.tell.them.that,.on.the. Alain heureux,
whole,.in.Poland.they.will.find.very.hospitable.people. President of IAB Europe and IAB Belgium
who.are.great.to.work.with.
I.think.that.Polish.Interactive.Advertising.
Most.British.directors.and.managers.feel.that.the. Bureau.will.be.playing.a.role.of.a.“bridge”.
amount.of.“red.tape”.in.Poland.hampers.their.compa- between.Eastern.and.Western.Europe..Broadband.and.
nies’.efficiency.and.leads.to.extra.costs..In.addition,.the. technologies.are.not.always.there.yet.in.Poland.but.the.
need.to.report.and.pay.corporate.taxes,.and.VAT. creativity.certainly.is..The.European.IAB.Network.is.
monthly.is.an.extra.cost.they.think.should.be.removed.. gaining.more.value.thanks.to.Poland.
The.high.social.security.costs.and.the.very.strong.
employment.regulations.were.accepted.when.Polish. .
labour.rates.were.very.low,.but.I.think.that.as.Polish.
wages.are.increasing.significantly,.these.costs.and.
regulations.will.not.encourage.future.investment.in. Jan Jilek
Poland.by.British.companies. CSO at Xclaim.hr, Vice President at Interactive
Marketing Association, Croatia
On.final.point,.the.British.will.never.get.used.to.the.
need.for.all.documents.to.be.signed.and.“stamped”.. In.my.opinion.Poland.has.the.biggest.
This.is.just.not.necessary.in.Britain,.for.example.in. potential.in.CEE...
Britain.a.company.will.accept.a.commercial.order.over. I.believe.that.in.3.years’.time.Poland.will.jump.from.the.
the.phone.from.a.regular.customer,.by.accepting.an. regional.avarage.to.the.first.place.in.terms.of.the.online.
“Order.number”..No.contracts,.signatures.or.stamps.are. market.growth..The.only.thing.which.may.affect.its.
needed!. development.is.a.slowing.growth.rate.of.an.internet.
penetration..I.think.that.it.may.be.necessary.now.to.
. introduce.internet.to.the.rural.parts.of.the.country.to.
maintain.current.pace.of.growth.
Massimo Burgio .
Co-chairman of the Global Committee at SEMPO,
Founding Member of Sempo Europe, Sempo
Latino and a frequent speaker at SES, Italy/USA
Martin Kovac
Country Manger at ETARGET a.s., Slovakia
Poland.has.a.very.vibrant,.passionate.and.professional.
community.of.online.marketers..I.have.always.observed. With.the.population.of.almost.40.million.
Polish.market,.especially.search.engine.marketing. people.Poland.is.the.strongest.and.the.most.
sector.with.curiosity..The.early.presence.of.local.search. attractive.market.in.CEE..It.will.remain.the.biggest.player.in.
engines.used.by.millions.of.users,.as.well.as.local.web. the.region.having.overseas.money.shaping.its.development..
27. DIGITAL LANDSCAPE: POLAND
Chris Modzelewski Right.now.the.main.market.constraint.to.consider.is.the.
CEO at Emerging Analysis Corporation, owner of competition.in.the.labour.sector..Poland’s.educated.
Eastern Europe’s largest online media research workforce.and.especially.its.excellent.software.developers.
agency Gemius, one of the earily investors in are.highly.prized.by.high-technology.companies.from.
Polish online market, USA around.the.world..This.combined.with.strong.domestic.
macroeconomic.growth.is.driving.up.wages.and.competi-
My.first.investments.in.Poland.were.in.1999.when.I.established. tion.for.the.most.talented.workers..While.this.benefits.
Gemius.(Central..Eastern.Europe’s.leading.internet.research. Poland,.it.is.a.factor.that.investors.looking.at.Poland.have.
agency)..In.1999.Poland.was.a.much.stabler.location.for.invest- to.consider.carefully..Why.should.someone.build.a.
ment.than.in.1991.(when.I.first.visited.the.country),.but.I.still.saw.it. development.center.in.Poland.if.they’ll.have.to.recruit.
as.far.riskier.than.other.countries.I.could.invest.in..Today,.just.a. staff.(or.open.another.center).in.Ukraine.to.find.talented.
short.8.years.later,.Poland.is.an.entirely.different.country..The.rule. employees?
of.law.is.stronger.and.corruption.is.less.endemic.
The.other.constraint.to.consider.when.investing.in.Poland.
The.Polish.internet.market.has.a.tremendous.potential.. is.the.competitive.landscape..A.sophisticated.market.that.
With.close.to.40.million.people,.dropping.internet.access. evolved.organically.without.significant.infusions.of.
prices,.rapidly.growing.penetration.and.advertising. western.capital,.strategy.or.brands.has.a.very.different.
budgets.shifting.online,.Poland.is.one.of.the.most. competitive.landscape.than.some.westerners.might.
attractive.internet.markets.in.Europe.today..Its.„potential”. expect..This.is.not.so.much.as.a.„constraint”.as.it.is.a.
-.which.from.a.western.perspective.can.be.seen.as.the. warning.to.investors:.if.you’re.going.to.invest.in.Poland,.
ability.to.generate.both.domestic.profits.and.provide. do.your.homework.first...
lower.costs.-.is.attractive.to.investors,.but.they.should. .
enter.the.market.with.open.eyes.and.be.very.sensitive.to. .
the.local.reality. Eric Urdahl,
Head of International Business, AD Europe, Germany
From.the.perspective.of.western.internet.players,.
Poland.is.different..Poland’s.internet.industry.evolved. Polish.online.market.is.the.most.important.one.in.CEE.in.terms.
(at.least.in.its.early.years).in.its.own.local.reality..This. of.pan-European.online.campaigns.for.our.international.
shaped.the.competitive.landscape.very.differently.than. network.AD.Europe..We.have.been.experiencing.the.strongest.
what.many.western.players.would.expect.based.on. growth.rates.since.2005.
experiences.in.the.United.States.or.Western.Europe..
Western.investors.considering.how.to.tap.into.Poland’s. .Interest.in.Poland.has.grown.since.the.country.entered.the.
internet.potential.should.bear.this.fact.firmly.in.mind. EU..Poland.has.good.penetration.rates.and.broadband.cover-
and.approach.the.market.respectful.of.Poland’s.suc- age..This.fuels.its.online.advertising.market.and.also.attracts.
cesses.in.the.past.10.years. more.European.advertisers.
28. DIGITAL LANDSCAPE: POLAND
7. aboUT InTeRneT sTandaRd
about the authors:
Michał Grzechowiak
Michał.started.working.at.IDG.Poland.in.
2007..Previously,.as.a.journalist.of.
„Magazyn.Internet”,.a.Polish.magazine.for.
internet.users,.he.used.to.cover.many.
aspects.of.the.web..In.Internet.Standard.he.focuses.on.
writing.case.studies.on.Polish.online.firms.to.”E-biznes.
od.kuchni”.(”E-business.uncovered”).section.as.well.as.
providing.business.news..Apart.from.working.for.IDG.
Poland,.Michał.studies.economics.at.University.of.
Warsaw..
.
E-mail: Michal_Grzechowiak@idg.com.pl
anna Meller
Anna.joined.IDG.Poland.team.in.2000..At.the.beginning.
of.her.career.she.worked.for.PC.World.Komputer,.
covering.stories.on.artificial.intelligence,.new.online.
trends.and.future.of.the.web..Later.(after.the.dot.com.
bubble.burst).she.moved.to.Internet.Standard,.where.
she.focused.on.the.business.aspects.of.the.internet..She.
helped.to.revive.the.online.business.community.
gathered.round.the.title..Anna.is.responsible.for.writing.
reports.and.news..She.is.also.involved.in.organizing.
Internet.Standard.businesss.conferences..Anna.studied.
Polish.and.English.literature.and.linguistics.at.Gdansk.
University.in.Poland..She.likes.jazz.music,.hiking.and.
reading.books...
.
Email: Anna_Meller@idg.com.pl
Production team:
Piotr Zalewski
Piotr.has.been.working.as.an.online.editor.
at.IDG.Poland.since.March.2006..He.mainly. COVER.
covers.new.trends.and.business.aspects.of. Grażyna.Stefek.
the.internet..Piotr.is.responsible.for. .
editorial.content.of.Internet.Standard..He.writes.news. DESIGN.
and.articles,.and.also.helps.with.organizing.confer- Anna.Karabon
ences..He.is.in.charge.of.the.development.of.the.new.
design.of.magazine’s.website..Piotr.studied.social. DTP.
psychology..He.is.interested.in.new.technologies,. Beata.Miętus
media.and.skiing..
. ChARTS.
Email: Piotr_Zalewski@idg.com.pl Adam.Sienkiel
29. DIGITAL LANDSCAPE: POLAND
ADVERTISING CSO,.Computerworld,.GamePro,.InfoWorld,.Macworld,.
Anna.Stando. Network.World,..Internet.Standard.and.PC.World..IDG’s.lead-
Email:.Anna_Stando@idg.com.pl. generation.service,.IDG.Connect,.matches.technology.
Tel..+48.22.321.78.00 companies.with.an.audience.of.engaged,.high-quality.IT.
professionals,.influencers,.and.decision.makers..
INTERNET STANDARD CONFERENCES
Agnieszka.Świtkowska. Each.month,.over.80.million.unique.visitors.visit.the.more.than.
Email:.Agnieszka_Switkowska@idg.com.pl 450.websites.of.IDG’s.online.network..To.ensure.that.IDG.
online.audiences.have.access.to.rapidly.updated.information,.
Internet standard IDG’s.online.network.is.supported.by.more.than.2,000.
InternetStandard.pl.is.a.leading.Polish.online.magazine. journalists.and.the.only.24-hour.global.technology.news.
published.by.International.Data.Group.Poland.S.A... organization,.the.IDG.News.Service,.which.reports.the.latest.
It.is.visited.by.more.than.200,000.users.monthly.(real.users,. technology.news.from.its.bureaus.around.the.world..IDG.has.
Megapanel.Gemius/PBI),.among.them.there.are.top.internet. built.the.broadest.network.of.technology.content.online.and.
industry.leaders,.managers,.directors,.advanced.web.users.. reaches.more.technology.buyers.than.any.other.media.
Internet.Standard.is.focused.on.business.and.social.aspects.of. company..
the.internet..Online.magazine.runs.its.Online.Expert.Forum.
and.business.conferences,.which.are.very.popular.in.the. IDG.produces.more.than.750.globally.branded.confer-
country. ences.and.events.in.55.countries..Industry.leading.
international.events.include.Macworld.Conference..Expo.
International data group and.LinuxWorld.Conference..Expo..IDG’s.LinuxWorld.
International.Data.Group.(IDG).is.the.world’s.leading.technol- events.are.now.found.in.nearly.20.countries.on.five.
ogy.media,.events,.and.research.company..IDG’s.online. continents..Leading.conferences.include.CIO.100,.DEMO.
network.includes.more.than.450.web.sites.spanning.business. and.IDC.Directions..IDG.produces.19.conferences.and.
technology,.consumer.technology,.digital.entertainment,.and. events.in.China.alone,.and.was.first.to.offer.expos.in.
video.games.worldwide..IDG.publishes.more.than.300. emerging.markets.throughout.Asia,.Eastern.Europe.and.
magazines.and.newspapers.in.85.countries.including.CIO,. Latin.America.
30. www.internetstandard.pl
Conferences DIGITAL LANDSCAPE: POLAND
INTERNET STANDARD
There is one standard – Internet Standard
In 2007 Internet Standard organized a few strategic, business-to-business conferences
which were met with great acclaim from internet and related industries.
• must attend internet industry annual event
• latest online research and business analysis
• new market trends
• online adspend
• new investments, mergers and acquisitions,
stock exchange listings
• best online marketing practice
CLIENTS 2.0 • new trends: Web 2.0, social
networking, behavioural targeting
FMCG • best FMCG case studies
• internet in media mix
• online ad spend
• advertising strategy
• best case studies
• new developments in e-commerce market
• consumer behaviour
• business models for e-commerce
• customer acquisition and retention
• online payment systems
ConferenCe SChedule for 2008 V best internet industry
conferences in the country
• future media • Clients 2.0
• searCh engine marketing • adstandard 2008 V exclusive analysis
standard 2008 • e-CommerCestandard V leading keynote speakers
• internet 2k8 2008 V brilliant networking opportunity
If you would like to get involved in Internet Standard Conferences project
0
or simply find out more about the coming events please contact
Agnieszka_Switkowska@idg.com.pl, www.internetstandard.pl