Advancing Mobile Payments in China and Southeast Asia, Adrien Boue, General Manager Singapore, IT Consultis

1. MOBILE PAYMENTS IN CHINA AND
SOUTHEAST ASIA
April 24, 2019

3. In China, More Than A Half Is Third-Party Payment
Cash Payment
19%
Third-party Payment
54%
Card Payment
27%
Proportion of Third-Party Payments in China Q3 2018
(Source: Ipos, November 2018)

4. Alipay and Tenpay Take the Lion Shares of Mobile Payments
Others
7%
WeChat Pay
39%
Alipay
54%
China Third-party Mobile Payment Market Share by Transaction Values in Q4 2018
(Source: Analysys, March 2019)

5. The Story Is Different in Southeast Asia

6. Card
27%
eWallet
13%
Cash
15%
INDONESIA
(Source: PPRO)
Indonesia

7. Card
33%
eWallet
8%
Cash
13%
MALAYSIA
(Source: PPRO)

8. Card
79%
eWallet
12%
Cash
2%
SINGAPORE
(Source: PPRO)

9. Card
11%
eWallet
6%
Cash
52%
VIETNAM
(Source: PPRO)

10. Momo Significant Growth in Vietnam
(Source: Momo)

11. Card
19%
eWallet
20%
Cash
20%
THAILAND
(Source: PPRO)

12. 1.
QR CODE PAYMENT -
CHINA VS. SOUTHEAST ASIA

13. Types of Mobile Payments
QR Code Payment NFC Payment
Others: direct mobile billing, mobile web payment (WAP), SMS-based payment, etc.

14. How Is QR Code Payment Different in China,
Compared to Southeast Asia?

15. QR Code Is a Standard in China
WeChat integrated QR code scanning since the beginning and made it a standard to use the app.

17. QR Code Is a Standard in China

18. QR Code Is a Standard in China

19. 2.
CAN SEA EMULATE THE
SUCCESS OF CHINA IN QR
CODE PAYMENT?

20. The Acceptance of QR Code Payment Approach
We will need to have a leading company that will be able to take the role of driving the people towards the QR Code.
“To break habits of using cash, Grab is creating more daily use cases for cashless payment – commuting, food delivery,
paying at food and retail stalls - to drive more usage of the GrabPay e-wallet,” Grab said

21. The Interoperability of QR Code Payment Services
SGQR (Singapore)
This unified QR code will be adopted by 27 payment
schemes including PayNow, Nets, GrabPay, Liquid Pay,
Singtel Dash, and more
PromptPay (Thailand)
The interbank mobile payments system connecting Kbank
Plus, SCB, Bangkok Bank, TMB Touch, KrungThai Netbank,
Krungsri mobile app, and more

22. 3.
API AND INFRASTRUCTURE

23. The Roles of APIs
APIs have been used in the center of recent development
stacks (Micro Services, Containerization, Serverless).
APIs are a key principle to automate and have
the data flow

24. Types of WeChat Payments for Companies
Quick
Pay
In-App Web-
based Payment
QR Code
Payment
In-App
Payment

25. WeChat Provides Different Payment APIs
Submit payment code
Checking order
Cancel order
Request a refund
Download historical transaction list
Transaction guarantee
Authorization code query
Refund result notification

26. Payment Infrastructure Is Very Simple…
Code scanner
connected to the
cashier system
Smartphone
with camera
feature
WeChat Pay integrated
to e-commerce stores,
mini programs, etc.

27. …But the Payment Integration Requires Some Technical
Development
Documentationsavailable in English/Chinese: https://pay.weixin.qq.com/wechatpay_guide/help_docs.shtml
UXis different between paying inside WeChat (Native WeChat Pay UI) or on a desktop (having a QR code), so
more scenarios to cover than a classic payment gateway.
Community modulesare available to help integrate the payment gateways.
N/A: For WeChat Pay inside China, you also need a Chinese business license and ICP to set up.
1
2
3

28. On GitHub, to look for community modules for WeChat, use:
weixin pay
wxpay

29. 4.
MERCHANT ONBOARDING
PROCESS

30. Requirements to Open WeChat Pay (or Alipay)
Local WeChat Payment
You already have a company registered in mainland China and can accept
payments in RMB
Cross-border WeChat Payment
Create a WeChat cross-border payment account that connects with your overseas bank
account and can settle in your local currency
Note: If you don’t have a company registered anywhere, then you won’t be eligible

31. Application Process
Submit information Sign a contract
Bind the merchant
number and APPID
Open a WeChat
Payment business
version

33. 5.
CASE STUDIES

34. Galeries Lafayette Department Store
Galeries Lafayette Group's BHV Marais, launched a smart department store solution
aimed at meeting Chinese tourists' needs.

35. E-commerce Store of Estee Lauder

36. Starting from a social platform providing product reviews, Xiaohongshu has integrated e-
commerce features and now opens its own offline stores to leverage the large user base.
QR Code payment such as WeChat Pay is available in Xiaohongshu.
Xiaohongshu - Emerging Social Commerce
WeChat Pay

37. Top-up Skytrain Cards With Rabbit LINE Pay in Thailand
• In Thailand, Line Pay partnered with Rabbit (contactless transportation card) to allow its
customers to top-up their BTS (Skytrain) cards at the station.
• Rabbit Line Pay had 5 million users and the numbers were up 50% in less than six months, with
a minimum of 10,000 additional users everyday.
(Source: Bangkok Post)

38. Key Takeaways
1
2
3
The domination of tech giants and seamless experience in China
makes QR code payment become a standard.
To popularize QR Code payment in Southeast Asia, we need to change
customer’s habit and make the method more centralized and
available at more touchpoints.
APIs plays a vital role in the integration of QR Code payment and may
require some additional work and UX interactions.

39. ITC empowers the most ambitious brands on their digital transformation in China and across
other Asian markets. With a team of 70 experts in three countries, ITC leverages martech, e-
commerce and omnichannel solutions to maximize client’s ROI.
years of passionate work
8+
talented team members
70+ 14+
different nationalities
450+
satisfied clientsoffices across Asia
3
ITC in Numbers
40%+
female members

40. Serving Clients Across All Industries

41. Mobile Apps
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42. Let’s Keep in Touch
Adrien Boué
General Manager of ITC Singapore Office
• Email: adrien.boue@it-consultis.com
• Mobile: +65.8351.6014
Add me on WeChat