apidays London 2022 - The Path from Open Banking to Embedded Finance October 26 & 27, 2022 Lessons from using APIs to transform a niche FinTech into a retail brand Ian Pender, Lead Principal Engineer at Flagstone ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/ Deep dive into the API industry with our reports: https://www.apidays.global/industry-reports/ Subscribe to our global newsletter: https://apidays.typeform.com/to/i1MPEW

1. Lessons from using APIs
to transform a niche
FinTech into a retail brand
Presenter: Ian Pender
October 2022

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3. 2
Flagstone
 The UK’s leading cash deposit platform
 Provides access to:
– Hundreds of accounts
– Exclusive and market-leading interest rates
– Up to 50 banking partners.

4. 3
Ian Pender
 Lead Principal Engineer at Flagstone
 I have been
– An architect at Huddle
– Consultant with a variety of technical
roles and industries

5. 4
eSynergy
 eSynergy is a technology consultancy that accelerates business value for its clients.
 Working with enterprises and scale-ups in highly regulated industries, eSynergy build scalable platforms,
products, and services.
 Practices include Platforms & Cloud, Data, and Business & Tech Agility

6. 5
01
I. Low confidence in IT
delivery
Historic issues with delivery
02
II. Lack of public APIs
Internal automation only
03
III. Monolithic system
Slow release cadence and high team
coupling
A niche Fintech with
common challenges

7. 6
A serendipitous
opportunity
 A hard-to-sell plan to build again
 And then an opportunity arose
 Lesson 1 : The right idea sometimes needs to
right time

8. 7
A pioneering API is
built
 December trials, January live
 A new business channel
 Lesson 2 – Some ridiculous targets are worth
stretching for

9. 8
Transformation of the
company
Confidence in IT and new opportunities started
broader changes within the company…
 Tribes, and later squads more aligned
 Apps attached, more segments migrated
 Productisation of APIs
 Lesson 3 – a company can be transformed when
relationships change and trust rebuilt

10. 9
Increasing automation
and integration
New opportunities and greater alignment allowed
greater efficiencies:
 AISP / PISP licenses (dormant) used
 Compliance
 Internal systems
 Lesson 4 – increasing the use of APIs greatly
improved margins, automation and engagement

11. 10
Bank integration
 HSBC API
 Accurately and unique funding options
 Technology - delivering clear client benefit

12. 11
Future
 Partner integration via API
 Deepening supply-side APIs
 Partner banks?
 Events
 Lesson 5 – without increasing integration on the
supply-side – there’s a limit to automation

13. 12
Close
 Fintechs without external APIs are losing
opportunity, and falling behind
 Holistic change - tech and business
transformation together
 Change is limited without full vertical automation

14. 13
Questions ?