apidays LIVE Paris - Responding to the New Normal with APIs for Business, People and Society December 8, 9 & 10, 2020 Interface Economy: The true potential of APIs Kristof Van Tomme, CEO & co-founder at Pronovix

1. The interface
Economy
e Interface economy
e true potential of APIs

2. The only
consultancy
in the world
dedicated
to devportal
development?
┃2Pronovix confidential and proprietary

3. ┃3
Why is it so hard to build a
successful API program?

4. ┃4
Emulating the wrong examples

5. ┃5
We are
trying to
emulate
API native
companies

6. ┃6
While it is
really hard
to replicate
the
business
model of
API natives

7. ┃7
Partners Marketplace Markets
Customer
relationships
Channels
Services
Assets
Costs RevenueShared revenue
We don’t all need to be API platform businesses

8. ┃8
For most
companies
developers
are not the
end
customers

9. ┃9
What is the goal of
your API program?

10. Reorganize how information flows
┃10

11. 1
┃11
Project Developer to Developer Company starts using APIs
Phase What happens Behaviour change needed

12. 2 Product
1
┃12
Project Developer to Developer
Developer to API APIs are treated as products
Company starts using APIs
Phase What happens Behaviour change needed

13. 2 Product
1
┃13
Project
3 API program
Developer to Developer
Developer to API
Scale API utilisation Developers check for existing APIs
APIs are treated as products
Company starts using APIs
Phase What happens Behaviour change needed

14. 2 Product
1
4
┃14
Interface program
Project
3 API program
Developer to Developer
Developer to API
Scale API utilisation
Person to API through interfaces Everybody checks for existing interfaces
Developers check for existing APIs
APIs are treated as products
Company starts using APIs
Phase What happens Behaviour change needed

15. 2 Product
1
4
┃15
Interface program
Project
3 API program
Developer to Developer
Developer to API
Scale API utilisation
Person to API through interfaces Everybody checks for existing interfaces
Developers check for existing APIs
APIs are treated as products
Company starts using APIs
Phase What happens Behaviour change needed

16. ┃16
What are interfaces?
APIs, SDKs, APPs, widgets, QR-
codes, Postman collections, files,
Kafka queues,...

17. ┃17
Interfaces equalize API access

18. ┃18
What is then the role of APIs?

19. ┃19
APIs are information highways

20. ┃20
The value of
APIs is not how
you can do an
integration, it is
what you can do
with it

21. ┃21

22. ┃22
Developers are
not unicorns

23. ┃23
Developers are
pioneers

24. ┃24
APIs are
exploration
devices that
help to discover
interface
opportunities

25. ┃25
Business
developers are
developers too

26. ┃26
This is a
no-code
business
solution

27. ┃27
What is the role of developer portals?

28. ┃28Pronovix confidential and proprietary
Devportals are
an interface for
your interfaces

29. ┃29
Interface manifesto

30. ┃30
Questions?

31. A podcast with industry leading API teams
31
bit.ly/api-resilience