apidays LIVE Paris - Bringing Cloud Native to a world of SaaS by Robert Wunderlich
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apidays LIVE Paris - Responding to the New Normal with APIs for Business, People and Society December 8, 9 & 10, 2020 Bringing Cloud Native to a world of SaaS Robert Wunderlich, Product Strategy Director at Oracle
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apidays LIVE Paris - Bringing Cloud Native to a world of SaaS by Robert Wunderlich
- 1. Bringing Cloud Native to the World of SaaS Our Journey with API Management Robert Wunderlich Product Strategy Director Oracle Cloud Infrastructure 10 December 2020
- 2. Safe harbor statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation. 2 Copyright © 2020, Oracle and/or its affiliates
- 3. Agenda 1 Our Journey 2 Bringing Cloud Native to SaaS 3 Outlook 3 Copyright © 2020, Oracle and/or its affiliates
- 4. . Our business model transition 4 Copyright © 2020, Oracle and/or its affiliates Past Present Offerings Products Services Pace of change Every few years Every quarter Design philosophy Transactional Experiential Assistance Reactive, technical Proactive, universal Customer relationship Intermittent Ongoing
- 5. Oracle runs on Oracle Cloud 5 Copyright © 2020, Oracle and/or its affiliates 175 countries Doing business in 138K employees Employing 40K suppliers Partnering with 30Kemployee expenses/week Handling 22K new hires/year Managing 430K customers Serving 10-12 acquisitions/year Completing $40B revenue Driving
- 6. Oracle runs Oracle Cloud Eliminated 25% of manual accounting to date Redeployed 10% of headcount from data gathering to strategic risk and opportunity analysis Reduced time-to-close monthly accounts payable by 30% Reduced talent review cycle by 70% Increased data insights by 39% within talent ratings,YoY 63% higher rate of job change for employees in talent reviews Reduced supply chain planning cycles from 1 week to 48 hours Finance HR Supply Chain . Copyright © 2020, Oracle and/or its affiliates6
- 7. Oracle runs Oracle Cloud CX Business Reduced campaign execution lead time from 4 weeks to 5 days Fully automated 70% of all cloud transactions Saved 500,000 hours of manual data entry per year Gained the most market share globally out of all enterprise applications SaaS vendors the past 3 years in a row Have industry-leading operating efficiency enabling the funding of current operations and investing for future growth Ranked by LinkedIn as a top 10 company to work for the past 2 years in a row . Copyright © 2020, Oracle and/or its affiliates7
- 8. Copyright © 2020, Oracle and/or its affiliates 29 Oracle Cloud regions and growing 8 SAN JOSE, CA PHOENIX CHICAGO ASHBURN TORONTO MONTREAL SANTIAGO VINHEDO SAO PAULO NEWPORT AMSTERDAM FRANKFURT ZURICH LONDON SWEDEN ITALY FRANCE JEDDAH ISRAEL DUBAI MUMBAI HYDERABAD SINGAPORE CHUNCHEON SEOUL TOKYO OSAKA JOHANNESBURG SYDNEY MELBOURNE November 2020: 29 Regions Live, 9+ Planned; 6 Azure Interconnect Regions Commercial Commercial Planned Government Government Planned Microsoft Interconnect Azure SAUDI 2 UAE 2
- 9. Infrastructure Complete Cloud Services 9 Copyright © 2020, Oracle and/or its affiliates Data Management Governance, Security Developer, DevOps PUBLIC AND GOVERNMENT REGIONS / DEDICATED REGIONS/ AZURE Applications Analytics GOVERNANCE IAM, Compartments, Tagging, Cost Analysis DATABASE Bare metal, VMs, Exadata, NoSQL, MySQL AUTONOMOUS DATABASE Transactions, Data Warehouse, Dedicated DATA PROCESSING DataFlow, Big Data SECURITY IAM, Audit, KMS, Vault, CASB, Data Safe, DDoS, WAF OBSERVABILITY Monitoring, Logging, Notifications, Events, Alarms LOW CODE APEX, Visual Builder, Digital Assistant CONTAINERS Containers, Kubernetes, Registry SERVERLESS Events, Functions, API Gateway, Streaming INFRASTRUCTURE as CODE Resource Manager, Terraform, Ansible DATA MGMT Database Migration, Data Integration, Data Catalog COMPUTE Bare metal/VM, CPUs/GPUs/HPC OS / IMAGES Autonomous Linux, OS Mgmt Service, Marketplace, VMware STORAGE / IMPORT NVMe, Block, File, Object, Archive, Data Transfer / Appliance NETWORKING VCN, LB, Service Gateway, FC, VPN, Cluster Networking ANALYTICS Analytics, Data Science, Cloud SQL DEVELOPER Developer, GraalVM, Helidon, SQL Developer, Shell, APIs/SDKs SAAS ERP, HC, SC, Sales, Marketing, Service, Vertical Industry INTEGRATION Integration, SOA Service MULTICLOUD Identity, Management
- 10. Oracle Cloud Infrastructure 10 Copyright © 2020, Oracle and/or its affiliates Cloud Native Kubernetes Registry Functions API Mgt.Events Streaming Any Language, Any Framework Economical and scalable serverless functions service that supports various languages API lifecycle management through three services: • Apiary for building APIs • API Gateway for deploying APIs • API Platform for consuming APIs Apache Kafka-compatible data flow at- scale for web/mobile, logs, infrastructure/apps, and more Enables response to infrastructure changes with Functions, Streaming, and Notifications Fully managed, certified, Kubernetes service available in all commercial regions Docker standard-based registry to reliably and securely store & share container images
- 11. Value-chain of API Management 11 Copyright © 2020, Oracle and/or its affiliates Create Control Consume Communicate
- 12. Design APIs with Oracle Apiary 12 Copyright © 2020, Oracle and/or its affiliates
- 13. Manage via OCI Console, CLI, SDK and Terraform 13 Copyright © 2020, Oracle and/or its affiliates
- 14. Observability – Metrics, Logging and Log Analytics 14 Copyright © 2020, Oracle and/or its affiliates
- 15. DX4C Digital Experience for Communications Customer Spotlight 15 Copyright © 2020, Oracle and/or its affiliates
- 16. Oracle Digital Experience for Communications A new paradigm cloud solution for radical transformation 16 Copyright © 2020, Oracle and/or its affiliates. All rights reserved. powered by Oracle cloud platform built for comms industry complete front and back-office experience centric easy adoption with ODA simple and flexible consumption Copyright © 2020, Oracle and/or its affiliates16
- 17. 17 Copyright © 2020, Oracle and/or its affiliates Digital Experience for Communications value proposition Innovate. Engage.Transform. Source: Accenture Comms and Media Covid-19 Consumer Study Agile Experiences – Modular Open APIs Frictionless Buying Proactive Care Digital Acquisition Personalized, Omnichannel, Connected Experiences Data-Driven and AI-Powered Lifecycle Management Dynamic Fulfillment Modern Monetization Intelligent Launch Fusion Apps: CX, ERP, SCM, HCM Oracle Cloud Infrastructure
- 18. 18 Copyright © 2020, Oracle and/or its affiliates. All rights reserved. Busines s INDUSTRY FABRIC – Open Digital Architecture (TM Forum) • CRM • Billing • Order Management • Fulfillment • Billing • Marketing & Sales • Call Center • Digital Channels • Integrations experiences: • Launch • Buy • Sales • Care * roadmap IT Oracle Industry Fabric 5xfaster deployments 10xlower cost of IT TM Forum ODA Application agnostic Decouples experience delivery from IT Copyright © 2020, Oracle and/or its affiliates18
- 19. Demo 19 Copyright © 2020, Oracle and/or its affiliates
- 20. Scan me Activate your account Always Free Access to the Oracle Cloud for an unlimited period of time (limited usage characteristics) FreeTrial – 30 Days To access all services $500 of free credits + Send us your email address and get a 500 $ creditsOracle Cloud Free Tier Copyright © 2020, Oracle and/or its affiliates https://www.oracle.com/fr/cloud/free/
- 21. Thank You Learn more at: https://www.oracle.com/cloud-native/api- management 21 Copyright © 2020, Oracle and/or its affiliates
Notas do Editor
- The goals should not really surprise you all that much since we are seeing the same challenges as you do. How can you evolve from a product company into a services company, how we seek to benefit from innovation every quarter as new features become available instead of very complex upgrade cycles every few years. How we seek for our customers, partners and employees in very different forms, by cutting forms, accelerate the buying experiences, the provisioning experiences, the employee engagement experiences e.g. having just rolled out the Digital Assistant for Expenses How can we anticipate challenges our customer will have to become a business partner – not just a technology partner and put the customer at the very heart of ongoing relationships and we hope you experience this change.
- Oracle runs a large scale operation from hardware, to on-premise software to subscription models to operating in 175 countries, a very large customer base (thank you for being one of them), to managing a 140K workforce, and being very active in M&A.
- Here are some the results we have seen along this journey so far
- Here are some the results we have seen along this journey so far
- Kubernetes, specifically Oracle Container Engine for Kubernetes (OKE): an enterprise grade, developer friendly container orchestration service based on open source Kubernetes. It is Cloud Native Computing Foundation (CNCF) conformant and provides cloud portability. OKE is provided at no cost – you only pay for infrastructure resources consumed. OKE runs on Oracle Cloud Infrastructure, which provides superior price and performance as documented here: https://www.oracle.com/cloud/economics/. Registry or OCI Registry: 100% Docker v2 compliant registry to push and pull container images using the Docker v2 API. Each region can host upto 500 repositories, each with 500 images, and limits can be increased for larger needs. Use registry to deploy images quickly into Kubernetes. Functions: Oracle’s serverless offering, to automatically package your code and run it. It is an elastic service (scales automatically) and ideal for intermittent and spiky workloads. It is based on the open source Fn Project, which can be deployed on Oracle Cloud, on your laptop or anywhere else. API Management: Easily design, build, promote and secure application programming interfaces (APIs). Use these offerings to validate API blueprints (API mockups), deploy APIs for backend services, manage API policies, and monetize your APIs. Events: Track changes to your resources with events that are compliant with the CNCF CloudEvents standard. Create rules to take action in real time by triggering functions, writing to stream, or sending notifications. For example, you can use Events to receive a text message (a Notification) after a resource on Oracle Cloud Infrastructure, such as a compute instance, is created successfully.
- I’d like to conclude by summarizing what makes DX4C uniquely suited to help you in your transformation. First, it’s based on experiences. It’s based on Oracle’s Redwood user paradigm and provides the tools for you to easily design and deliver your own experience. Conversational Uis and intelligent search provide the benefits of a digital first experience. And as we talked about earlier, the Industry Fabric provides the tools to quickly innovate at the experience level. Second, it is built specifically for the needs of the comms industry, taking into account specific requirements of complex, long-lived orders, digital channels, real time charging, massive scalability and more. We are using and contributing back to the TM Forum Open APIs and building on a strong heritage of leadership in this industry. Next, this is a complete solution marrying back office and front office capabilities. Many software providers only deliver a portion of this stack, whereas we have integrated these components so that, for example, the billing system surfaces relevant data into the care experience and the launch experience publishes to sales catalogs and the billing system. Our adherence to the TM Forum Open Digital Architecture through our Industry Fabric makes DX4C very easy to adopt. You can co-exist with your existing solutions and have the flexibility to transform at your own pace. Last but not least, we offer simple and flexible consumption whereby the experiences each contain all core functional needs and are delivered by Oracle to you as a service. All of this combines to provide you with an entirely new paradigm cloud solution that can enable you to innovate, engage and transform your business for the experience economy.
- Let’s take a closer look at what Oracle’s Digital Experience for Communications solution offers that enables you to innovate quickly, engage with your prospects and customers in highly contextual ways at their moments of need, and transform your customers’ experiences. We provide comprehensive end-to-end experiences to manage the entire lifecycle of your customers from Digital Acquisition to Frictionless Buying to Proactive Care. These highly personalized experiences are delivered for easy omnichannel consumption, and the experiences are highly interconnected so that you can combine them as needed – as an example you can provide a buying experience while delivering care via the same channel and user interface. These customer experiences are supported by operational processes related to intelligent product and offer launches, dynamic order fulfillment to modern monetization of all types of products and services. All customer experiences are delivered on Oracle’s cloud fusion platform on top of Oracles Gen 2 cloud infrastructure that is highly performant, secure, scalable, and available in multiple data centers around the world. Let’s take a closer look at each of these capabilities.
- The secret sauce of this DX4C solution that is why we can deliver such high degrees of IT and business agility is our adherence to the TM Forum’s Open Digital Architecture, which is brought to life in what we call the Industry Fabric. The central idea here is that you need the ability to very quickly innovate at the experience level – for example launching a new channel or digital skills- while at the same time you have very mature, mission critical systems of record that are slower to change. This approach decouples the two, so you can quickly innovate on experiences in response to fast changes in your markets without being constrained by systems of record. This means that you can very quickly deploy new services and significant lower your IT costs through this agility. Any app talk to any other via standard APIs Eliminates complexity of multiple data models Design led by experiences vs. feature/function Add-on what is needed on top of existing