apidays LIVE Paris 2021 - APIs and the Future of Software December 7, 8 & 9, 2021 Beyond API Governance: Run your API org like a lean startup Eric Horesnyi, SVP, API Platform at Axway

1. Beyond API Governance:
Run your API org like a
lean startup
Dec 7th, 2021
Eric Horesnyi
SVP, API Platform EMEA

2. 2
Mission Vision
Business
Plan
Product Adoption
Run your API org like a lean startup
Values

3. 3
Your Company
Values
API team values

4. 4
API team mission
Make digital
transformation a reality in
our company, join the
platform economy by
leveraging the 4 powers of
APIs
“

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6. 5
API team vision
4 Business Models of APIs to enter the platform economy
B A N K - A S - A - P L A T F O R M
Marketplace Experience
ECOSYSTEM
Integrated services
API
API
Clients
API
Distributors
API
Distributed Partners

7. 6
API business plan
Value
Monetized
People
Cost
Resources
API Profit

8. 7
Monetization
Value
Monetized
Direct: 5%
Indirect: 95%

9. 8
External:
Attribution of Revenue
Generated
Internal:
Allocation with
Cost Accounting
Usage Reporting
Partner and
Client Orgs
Indirect monetization: 95%
The consumer
pays, bundled
in business
processes

10. 9
API value drivers
Value Monetized
Consumption Efficiency
Direct clients
Channel
partners
Marketplace
Cut
redundancies
Employee
productivity
Cut
marginal cost
Compliance Availability Security
Client
Acquisition
Win rate of
partner
acquisition
Commissions
Adoption rate
Time-to-
Market new
channel
Audience
monetization
Client
retention
Increase
revenue per
channel
Redundant
APIs
Elimination of
steps
Adhoc
integrations
Digitalisation
of internal
services
Employee
satisfaction
Lean:
Automate
delivery
supply chain
Build
Run
Productivity
Retention
CAC reduction
Growth Rate
Client
satisfaction
time-to-
market new
features
Time-to-
service
Resilience

11. 10
API team structure
API Product Team
API Platform Team
API Product Team API Product Team API Product Team
…

12. 11
API team culture

13. 12
Product lifecycle
Design
Develop
Publish
Run
Define

14. 13
Common Objects
API Schema
Drive culture
Guidelines as foundation of API Governance
Security
Versioning
Design

15. 14
Product catalog

16. 15
Product adoption
Outreach
Partner Ecosystem
Product Experience
Internal Alignment
A/B

17. 16
Adoption

18. 19
Mission Vision
Business
Plan
Product Adoption
Take away
Values
Run your API org like a lean startup

19. 20
API Governance at Scale
Apidays Amplify Demo
Dec 7th, 2021
Eric Horesnyi & David Luke
10:30am
Track “Roundtables & Workshops”

20. 21
Acknowledgments & to go further
Agile Manifesto https://agilemanifesto.org/
APIs as change agents, Axway blog
https://blog.axway.com/amplifyproducts/apimanagement/
apis-drive-change
Driving Value from Open Banking, Eyal Sivan Whitepaper to be published this month
KPIs for APIs, Axway blog https://blog.axway.com/banking-insurance/kpis-for-apis
What you do is who you are, Ben Horowitz
https://www.harperbusiness.com/book/9780062871336/What-You-Do-Is-
Who-You-Are-Ben-Horowitz-Foreword-by-Henry-Louis-Gates/
The Design of Web APIs, Arnaud Lauret https://www.manning.com/books/the-design-of-web-apis
Continuous API Management
https://www.oreilly.com/library/view/continuous-api-Mehdi, Mike, Ronnie &
Erikmanagement/9781098103514/
The Lean Startup, Eric Ries http://theleanstartup.com/
Blitzscaling, Reid Hoffman https://www.blitzscaling.com/

21. New York
JULY
Australia
SEPTEMBER
Singapore
APRIL
Helsinki & North
MARCH
Paris
DECEMBER
London
OCTOBER
Jakarta
FEBRUARY
Hong Kong
AUGUST
JUNE
India
MAY
Check out our API Conferences here
50+ events since 2012, 14 countries, 2,000+ speakers, 50,000+ attendees,
300k+ online community
Want to talk at one of our conferences?
Apply to speak here