apidays Australia 2022 - Enabling Business Networks September 14 & 15, 2022 Driving Green Value Chain Parna Bhattacharya, Cloud Evangelist at Google ------------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/ Deep dive into the API industry with our reports: https://www.apidays.global/industry-reports/ Subscribe to our global newsletter: https://apidays.typeform.com/to/i1MPEW

1. Proprietary + Confidential
Driving Green Value Chains
Powered by Google Cloud
Parna Bhattacharya, AUNZ Country Manager Apigee
@parna.google.com
September 2022

2. 2022 SERIES OF EVENTS
New York
JULY
(HYBRID)
Australia
SEPTEMBER
(HYBRID)
Singapore
APRIL
(VIRTUAL)
Helsinki & North
MARCH
(VIRTUAL)
Paris
DECEMBER
(HYBRID)
London
OCTOBER
(HYBRID)
Hong Kong
AUGUST
(VIRTUAL)
JUNE (VIRTUAL)
India
MAY
(VIRTUAL)
APRIL (VIRTUAL)
Dubai & Middle East
JUNE
(VIRTUAL)
Check out our API Conferences
www.a pida ys .globa l
Want to talk at one of our conferences?
apidays.typeform.com/to/ILJeAaV8

3. Proprietary + Confidential
CLOUD + APIs
API PROGRAM
API
ECOSYSTEM

4. Proprietary + Confidential
Sustainability Solutions

5. Proprietary + Confidential
IDC estimates that cloud
computing could save a
billion metric tons of CO2
emissions by 2024.1
Consumers, investors and regulators are
demanding sustainable products, operations
and ESG transparency
Organizations are leveraging cloud technology
to power their business in a sustainable way
Every industry has its own sustainability
ambitions where better data, faster insights
and smarter models can make a difference
¹Source: IDC, (3/2021)
Sustainability is a critical board-level topic

6. Proprietary + Confidential
Result
The combination of sustainability
insights with Unilever’s commercial
sourcing information helped the
company raise sustainable sourcing
standards for suppliers to step closer
to the goal of ending deforestation
and regenerating nature.
Solution
Unilever partnered with Google Cloud
to use cloud computing technology
with satellite imagery and AI for a
more holistic view of the forests,
water cycles, and biodiversity that
intersect Unilever’s supply chain.
Challenge
As consumers seek out
purpose-driven brands, Unilever’s
complex sets of suppliers,
ingredients, and raw materials impact
on the environment was a growing
concern in need of transparency and
traceability.
Unilever and Google Cloud reimagine the future of sustainable sourcing
Reduce emissions by 100% by 2030 with an interim goal to reduce by 70% by 2025.
Halve the full value chain emissions of our products by 2030.

7. Proprietary + Confidential
Digital
Sustainability
Reduce your digital
CO2 footprint
Carbon Sense Suite
Sustainable
Value Chains
Build an agile and
sustainable supply chain
TraceMark commodity
sourcing analytics
Digital Supply Chain
Twin & Pulse
Fleet Optimization
ESG Process
Transformation
Understand ESG data to
drive action
ESG data sourcing,
analytics and insights
Climate Risk
& Resilience
Understand and act on
climate risk exposure
Google Ea h Engine
enabled solutions
01 02 03 04
Google Cloud is a catalyst for data-driven, tech forward sustainability transformation
We support you in removing barriers to having the right quality data & insights to inform decision making

8. Proprietary + Confidential
API Led ECOSYSTEMS

9. Proprietary + Confidential
No Green Swans will arrive soon, financing and
deploying mature Green Technologies will
drive market architecture for the next decade.
Historically, it has taken to very long periods to mainstream even successful energy
innovations (e.g. first solar cell 1954).

10. Proprietary + Confidential
Digital Value Chain
End Users Applications Developer,
Partner
APIs API Team Backend
ASM
Visibility Security On-boarding Scale Integration
Consumption Exposure

11. Proprietary + Confidential
Proprietary + Confidential
Every type of physical asset that emits CO2 can have a “digital twin” with an
API that emits data about the physical asset
Smart Delivery
Clean Industry
Clean Public
Transport
Smart Vehicle
Smart Grid
Green Building
Industrial
Internet-of-Things
Consumer
Internet-of-Things
Digital Twins
Cloud for Data
Analytics
APIs APIs
Smartphone
Smart Home
Smart
Appliances
Wearable
Controls
NDA

12. Proprietary + Confidential
Proprietary + Confidential
Experience
● Drought Mitigation
● Flood Mitigation
● Wildfire Mitigation
● Sea Level Mitigation
User
3rd Party
Developer
API Team
API
Management
Platform
● Climate change is organic/endogenous and Public Policy will be responsive
● Climate change will be non-linear and historical data will be of limited use in
forecasting Public Policy
● From Human-Assessed Energy Efficiency to
Sensor-Assessed Energy Efficiency
● From Solar Panels to better Solar Panels
● From Human-powered Controls to AI-powered Controls
Demand patterns will shift because of short,
medium and long term deadlines
Demand patterns will shift because of the adoption of
interim/hybrid Greener technologies and permanently
Green new technologies
Demand patterns will shift because of relatively unpredictable
“carrot and stick” public policy interventions
Demand patterns will will shift because of regional
differences in evolving climate change Impacts
A Scalable Partnering Model for Green Digital Ecosystems
● Net Zero Emissions Public Policy is
multi-decade and will evolve
● Investment cycle in Green Technologies is
8-12 year Venture Capital life cycle
● Climate Finance Lenders annual reporting
to Stakeholders
NDA
Green Value Chain

13. Proprietary + Confidential
Bank’s
Customer 3rd Party
Developer
API Team
Bank’s API
Management
Platform
Enabling Activity Provider -
Long Term Successful
Partnering models need to allow for growth and innovation and guard against getting
customers locked into approaches that are viable in the present but will soon be outmoded
Enabling Activity Provider -
Initially Successful
Cleaner Activity Provider
Sustainable Activity Provider -
Long Term Successful
Transition
Project Provider
ESG/Green
Reporting
Cleaner
Logistics
Cleaner
Suppliers
Sustainable
Energy
Sustainable
Asset

14. Proprietary + Confidential
Key Takeaway
Organizations
should converge
their thinking on
Green
Sustainable
Strategy and API
Strategy
○ The Transition to a Green and Digital Economy will be volatile -
because industrial revolutions are volatile
○ APIs will be fundamental and foundational for the data sharing
needed to optimize Green activity
○ There will be many different and evolving types of Asset
Upgrades and Green Services from many different providers
during a volatile Green Transition
○ Partnering with these many different types of Asset
Upgrades/Green Services will retain and attract customers - and
protect the balance sheet - during the Green Transition

15. Proprietary + Confidential
API PROGRAM

16. Proprietary + Confidential
For L’Oréal’s future, APIs have become as integral as scents
and shades. Thomas Spiegel, L’Oréal’s group chief architect
API Hub & Po al
Common Catalogue -
Promote Reuse
Publish Score for each API
Product
Standard Measure
Categorise and measure
each API based on API
Product Reusability. API
Design e.g. use of cache,
data usage etc
Sustainable by Design
Save Compute by well
defined API Lifecycle
Strategy -
Decommissioning APIs

17. Proprietary + Confidential
TOOLS to Power Your
Journey

18. Proprietary + Confidential
Sustainable APIs requires Tools that can help you achieve
your goals faster - TRACK, MEASURE, REPORT & ACT
Unlock the value of Apigee with no upfront commitment
Get up and running quickly with a low startup costs and thereby
shorter purchasing cycles.
Introducing
Pay-as-you-go
pricing for
Apigee
Maintain exibility and control in your own costs
Adapt to ever-changing needs while maintaining exibility. Scale
automatically or switch to subscription tiers based on your usage.
Gain freedom to experiment
Every use case is different and with Pay-as-you-go you can
experiment with new use cases without a long term commitment

19. Proprietary + Confidential
Date : 21 September 2022
Time : 1.00pm - 1.45pm
Duration : 45 mins

20. Proprietary + Confidential
THANK YOU