1. Developing the Right Audio Tour – A “Mobile Perspective” June 2010 Dave Asheim, President & Founder Guide by Cell

4. Technology is hosted

5. Price of device

6. Price of coverage

8. Are these devices mobile? Heart monitors Blood sugar monitors Pedometer GPS Amazon Kindle Music players iPad

9. Almost everyone has a cell phone

11. 33% of Americans likely own two phones

12. 26% of Americans check their email on their phone on a regular basis

14. They are using their phone A LOT during their visit

16. For many visitors their phone is transforming into their computer It is integrating into everything

17. A December news article interviewed teens “What do you want this holiday season?” Version 7 Microsoft PC New Mac laptop Answer: “NEITHER” They wanted a new & better phone

18. The new mobile is all about staying connected Connected means – To friends To coworkers and classmates To family To teachers or supervisors To my favorite garden To the web

19. Americans are very connected to each other…but are they connected to your garden?

21. Describing the uses for mobile in a garden is like trying to summarize the benefits of the internet for a garden

22. Some Issues Gardens Face Attendance Reduced staff Lower funding Keeping interpretation current Connecting in person experience with the online one Answering visitor questions

23. Some examples of how mobile can touch upon these issuesAttendance Create fun text message games – Denver Botanical Garden Text message event reminders Visitors see an ad and text in to learn more and even get a coupon

24. Reduced head-count Text message live question and answer Use mobile tours to supplement reduced staff hours for interpretation

25. How connect online and in person Smart phone applications Social media sites – use phone to connect

26. Reduced budget Text message donations -- “mobile giving” Sell cell phone audio tours Sell smart phone applications like iPhone apps Send people coupons via their phone (food, gift shop, membership)

27. 5 mobile services Cell phone audio tours Text messaging Mobile giving iPhone apps “Mobi” sites

28. # 1. Cell phone audio tours

30. Audio Interpretation

40. Cell Blogging at New York Botanical Garden

41. # 2. Text Messaging Text message games or scavenger hunts

42. Promotional Text Offers

43. Collect Visitor Email Live Q & A

44. #3. Mobile Giving Visitors send a text message to donate. The charge appears on their phone bill.

45. 4. Smartphone Applications

47. Web-based Real Time Reporting

49. Foreign visitors

50. Cell phone reception

51. Signage

52. Some gardens use handouts to avoid signs

53. Visitors use their minutes and/or texts

54. Most have plenty but still worth remembering

56. Future RFID tags GPS & location based QR codes Application development iPad Droid, etc. Augmented reality

57. In summary mobile can: -Engage -Connect -Build Relationships -Create Brand Loyalty -Have fun! -Reduce Expenses Generate PR

58. Who is Guide by Cell?

59. A History of Mobile Started 5 years ago Largest mobile company serving parks and gardens in the world Over 750 clients Millions of data points telling us what mobile services are truly effective

60. www.guidebycell.com www.givebycell.com (415) 297-6677 dave@guidebycell.com www.twitter.com/guidebycell