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Association of National Advertisers

Negócios Tecnologia

In 2007, online ad revenue topped $20 billion. It took only
.
13 years for online to reach this ad spend figure, while TV
took over 25 years and newspaper/radio, over 75 years.
Source: Marketing & Media Ecosystem 2010: ANA/Booz Allen Hamilton/ IAB/ AAAA Study www.ana.net

Of the five million terabytes of information that exist in
.
the world, only 2 to 3 percent are currently indexed and
searchable. (Imagine the possibility for marketers!)

Source: Eric Schmidt, CEO Google, ANA 2005 annual Conference: www.ana.net

In 2007, videos accounted for .60% of Internet traffic.

Source: Keval Desai, Google, ANA New Technologies Committee Meeting www.ana.net

There are more cell phones in .the world than PCs.

Source: Steve Berkowiitz. Microsoft Corp, 10/19/07 www.ana.net

Find out how we are leading the marketing community at ana.net

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Ana Insights New Technology

1. FRESH MARKETING INSIGHTS New Technology

2. In 2007, online ad revenue topped $20 billion. It took only . 13 years for online to reach this ad spend figure, while TV took over 25 years and newspaper/radio, over 75 years. Source: Marketing & Media Ecosystem 2010: ANA/Booz Allen Hamilton/ IAB/ AAAA Study www.ana.net

3. Of the five million terabytes of information that exist in . the world, only 2 to 3 percent are currently indexed and searchable. (Imagine the possibility for marketers!) Source: Eric Schmidt, CEO Google, ANA 2005 annual Conference: www.ana.net

4. In 2007, videos accounted for .60% of Internet traffic. Source: Keval Desai, Google, ANA New Technologies Committee Meeting www.ana.net

5. There are more cell phones in .the world than PCs. Source: Steve Berkowiitz. Microsoft Corp, 10/19/07 www.ana.net

6. Find out how we are leading the marketing community at ana.net

Ana Insights New Technology

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