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TABLE OF CONTENTS
1.     The US Apparel and Footwear Market Introduction
2. The US Apparel and Footwear Market Size by Personal Consumption Expenditure, 2005-
2010
3. The US Apparel and Footwear Per Capita Consumption and Contribution to GDP, 2005-
2010
4.     The US Apparel and Footwear Market Trends and Developments
5.     The US Apparel Market
     5.1.     The US Apparel Market Size by Personal Consumption Expenditure, 2005-2010
     5.2.     The US Apparel Per Capita Consumption and Contribution to GDP, 2005-2010
     5.3.     The US Apparel Market Segmentation, 2005-2010
       5.3.1. By Men’s Wear, Women’s Wear and Children’s Wear Market Size by Personal
       Consumption Expenditure, 2005-2010
       5.3.2.     By Men’s, Women’s, Children’s and Family Clothing Retail Stores
       5.3.3.     By Athletic and Non Athletic Wear, 2005-2010
     5.4.     The US Athletic Apparels Market
       5.4.1.     Market Size by Personal Consumption Expenditure, 2005-2010
       5.4.2.     The US Athletic Apparel Market Major Players’ Market Share, 2010
       5.4.3.     The US Athletic Apparel Future Outlook and Future Projections, 2011-2015
       5.4.4.     Major Athletic Apparel Company Profiles
            5.4.4.1.   NIKE
              Company Overview
              Business Strategies
              Financial Performance
            5.4.4.2.   Adidas Group
              Company Overview

                                                                                             2
Business Strategies
         Financial Performance
5.5.     The US Fashion Apparel Market
  5.5.1.     Market Size by Sales, 2008-2010
  5.5.2. The US Fashion Wear Market Segmentation by Women’s, Men’s, Children’s
  Fashion Apparel, 2008-2010
5.6.     SWOT Analysis of the US Apparel Market
         Strengths
         Weaknesses
         Opportunities
         Threats
5.7.     The US Apparel Market Major Players’ Market Share, 2010
5.8.     The US Apparel Market Future Outlook and Projections, 2011-2015
  5.8.1. Cause and Effect Relationship between Dependent and Independent Factors
  Prevailing in the US Apparel Market
  5.8.2.     The US Apparel Market Future Projections, 2011-2015
  5.8.3.     Women’s, Men’s and Children’s Apparel Future Projections, 2011-2015
5.9.     Company Profile of Major Players Operating in the US Apparel Market, 2008-2010
  5.9.1.     GAP Inc.
         Company Overview
         Business Strategies
         Financial and Operational Performance
       5.9.1.1.    TJX Companies Inc.
         Company Overview
         Business Strategies
         Financial and Operational Performance

                                                                                          3
5.9.1.2.   VF Corp.
              Company Overview
              Business Strategies
              Financial Performance
            5.9.1.3.   Limited Brands
              Company Overview
              Business Strategies
              Financial and Operational Performance
            5.9.1.4.   Ross Stores
              Company Overview
              Business Strategies
              Financial and Operational Performance
6.     The US Footwear Market
     6.1.     The US Footwear Market Size by Personal Consumption Expenditure, 2005-2010
     6.2.     The US Footwear Per Capita Consumption and Contribution to GDP, 2005-2010
     6.3.     The US Footwear Market Segmentation, 2005-2010
       6.3.1.     By Non-Athletic and Athletic Footwear, 2005-2010
     6.4.     The US Athletic Footwear Market
       6.4.1.     Market Size by Personal Consumption Expenditure, 2005-2010
       6.4.2.     The US Athletic Footwear Market Segmentation, 2005-2010
            6.4.2.1.   By Gender, 2005-2010
            6.4.2.2.   By Product Category, 2005-2010
            6.4.2.3.   By Channel of Distribution
       6.4.3.     The US Athletic Footwear Market Major Players’ Market Share, 2010
       6.4.4.     The US Athletic Footwear Future Outlook and Projections, 2011-2015
       6.4.5.     Major Athletic Footwear Company Profiles
                                                                                           4
6.4.5.1.    NIKE
         Company Overview
         Business Strategies
         Financial Performance
       6.4.5.2.    Foot Locker
         Company Overview
         Business Strategies
         Financial and Operational Performance
       6.4.5.3.    Skechers USA, Inc.
         Company Overview
         Financial Performance
       6.4.5.4.    Adidas Group
         Company Overview
         Business Strategies
         Financial Performance
6.5.     The US Fashion Footwear Market
  6.5.1.     Market Size by Sales, 2008-2010
  6.5.2.     The US Fashion Footwear Market Segmentation, 2008-2010
       6.5.2.1.    By Women’s, Men’s and Children’s Footwear, 2008-2010
6.6.     SWOT Analysis of the US Footwear Market
         Strengths
         Weaknesses
         Opportunities
         Threats
6.7.     The US Footwear Market Major Players’ Market Share, 2010
6.8.     The US Footwear Market Future Outlook and Projections, 2011-2015
                                                                            5
6.8.1. Cause and Effect Relationship between Dependent and Independent Factors
       Prevailing in the US Footwear Market
       6.8.2.   The US Footwear Future Projections, 2011-2015
     6.9.   Company Profile of Major Players Operating in the US Footwear Market, 2008-2010
       6.9.1.   Collective Brands
            Company Overview
            Business Strategies
            Financial Performance
       6.9.2.   Brown Shoes
            Company Overview
            Business Strategies
            Financial and Operational Performance
7.     Macro Economic and Industry Factors: Current and Projections
     7.1.   Population, 2005-2015
     7.2.   Demographic Distribution of Population on the basis of Age, 2009-2015
     7.3.   GDP, 2005-2015
     7.4.   Personal Disposable Income, 2005-2015
     7.5.   The US Apparel and Footwear Exports, 2005-2015
     7.6.   The US Apparel and Footwear Imports, 2005-2015
     7.7.   Consumer Price Index, 2005-2015
8.     Appendix
     8.1.   Market Definition
     8.2.   Abbreviations
     8.3.   Research Methodology
            Data Collection Methods
            Approach

                                                                                              6
Variables (Dependent and Independent)
       Multi Factor Based Sensitivity Model
       Final Conclusion
8.4.   Disclaimer




                                               7
LIST OF FIGURES
Figure 1: The US Apparel and Footwear Market Size by Personal Consumption Expenditure in
USD Million, 2005-2010
Figure 2: The US Apparel and Footwear Per Capita Consumption in USD and Contribution to
GDP in Percentage, 2005-2010
Figure 3: The US E-Commerce Retail Sales of Apparel and Footwear in USD Million, 2005-
2010
Figure 4: The US Apparel Market Size by Personal Consumption Expenditure in USD Million,
2005-2010
Figure 5: The US Apparel Per Capita Consumption in USD and Contribution to GDP in
Percentage, 2005-2010
Figure 6: The US Apparel Market Segmentation by Women’s Wear, Men’s Wear and Children’s
Wear on the Basis of Personal Consumption Expenditure in Percentage, 2005-2010
Figure 7: The US Apparel Market Segmentation by Non-Athletic and Athletic Apparels on the
Basis of Personal Consumption Expenditure in Percentage (%), 2005-2010
Figure 8: The US Athletic Apparel Market Size by Personal Consumption Expenditure in USD
Million, 2005-2010
Figure 9: The Projected US Athletic Apparel Market Size by Personal Consumption Expenditure
in USD Million, 2011-2015
Figure 10: Total Domestic Athletic Apparel Revenue of NIKE in USD Million, 2008-2010
Figure 11: Total Domestic Athletic Apparel Revenue of Adidas Group in USD Million, 2008-
2010
Figure 12: The US Fashion Apparel Market Size by Sales in USD Million, 2008-2010
Figure 13: The US Fashion Apparel Market Segmentation by Women’s, Men’s and Children’s
Apparel on the Basis of Sales in Percentage, 2008-2010
Figure 14: The US Fashion Apparel Market Segmentation by Women’s, Men’s and Children’s
Apparel on the Basis of Sales in USD Million, 2008-2010
Figure 15: The Projected US Apparel Market Size by Personal Consumption Expenditure in
USD Million, 2011-2015


                                                                                         8
Figure 16: The Projected US Apparel Market Size by Women’s, Men’s and Children’s Apparel
on the Basis of Personal Consumption Expenditure in Percentage, 2011-2015
Figure 17: Total Domestic Apparel Revenue of GAP Inc. in USD Million, 2008-2010
Figure 18: Total Domestic Apparel Revenue of TJX Companies Inc. in USD Million, 2008-2010
Figure 19: Total Domestic Apparel Revenue of VF Corp. in USD Million, 2008-2010
Figure 20: Total Domestic Apparel Revenue of Limited Brands in USD Million, 2008-2010
Figure 21: Total Domestic Apparel Revenue of Ross Stores in USD Million, 2008-2010
Figure 22: The US Footwear Market Size by Personal Consumption Expenditure in USD
Million, 2005-2010
Figure 23: The US Footwear Per Capita Consumption in USD and Contribution to GDP in
Percentage, 2005-2010
Figure 24: The US Footwear Market Segmentation by Non-Athletic and Athletic Footwear by
Personal Consumption Expenditure in Percentage (%), 2005-2010
Figure 25: The US Athletic Footwear Market Size by Personal Consumption Expenditure in
USD Million, 2005-2010
Figure 26: The US Athletic Footwear Market Segmentation by Female and Male on the Basis of
Personal Consumption Expenditure in Percentage, 2005-2010
Figure 27: The US Athletic Footwear Segmentation by Channel of Distribution on the Basis of
Sales in Percentage, 2010
Figure 28: The Projected US Athletic Footwear Market Size by Personal Consumption
Expenditure in USD Million, 2011-2015
Figure 29: Total Domestic Footwear Revenue of Nike in USD Million, 2008-2010
Figure 30: Total Domestic Footwear Revenue of Foot Locker in USD Million, 2008-2010
Figure 31: Total Domestic Footwear Revenue of Skechers USA, Inc. in USD Million, 2008-2010
Figure 32: Total Domestic Footwear Revenue of Adidas Group in USD Million, 2008-2010
Figure 33: The US Fashion Footwear Market Size by Sales in USD Million, 2008-2010
Figure 34: The US Fashion Footwear Market Segmentation by Women’s, Men’s and Children’s
Footwear on the Basis of Sales in Percentage, 2008-2010


                                                                                         9
Figure 35: The Projected US Footwear Market Size by Personal Consumption Expenditure in
USD Million, 2011-2015
Figure 36: Total Domestic Footwear Revenue of Collective Brands in USD Million, 2008-2010
Figure 37: Total Domestic Footwear Revenue of Brown Shoes in USD Million, 2008-2010
Figure 38: The US Population in Millions, 2005-2015
Figure 39: The US GDP in USD Million, 2005-2015
Figure 40: The US Personal Disposable Income in USD Millions, 2005-2015
Figure 41: The US Apparel and Footwear Exports in USD Millions, 2005-2015
Figure 42: The US Apparel and Footwear Imports in USD Millions, 2005-2015
Figure 43: The US Consumer Index, 2005-2015




                                                                                        10
LIST OF TABLES
Table 1: Average Price of Athletic Shoes by Purpose in USD, 2008-2010
Table 2: The US Apparel Market Segmentation by Women’s Wear, Men’s Wear and Children’s
Wear on the Basis of Personal Consumption Expenditure in USD Million, 2005-2010
Table 3: The US Apparel Market Segmentation on the Basis of Sales by Men’s, Women’s,
Children’s and Family Clothing Stores in USD Million, 2005-2010
Table 4: The US Apparel Market Segmentation by Non-Athletic and Athletic Apparels on the
Basis of Personal Consumption Expenditure in USD Million, 2005-2010
Table 5: The US Athletic Apparel Market’s Major Players’ Revenue in USD Million and Market
Share in Percentage in 2010
Table 6: Total Number of NIKE Stores in US and Other Territories in Units in 2010
Table 7: Total Number of Retail Stores of Adidas Group in US and other Territories in Units in
2010
Table 8: The US Apparel Market Major Players’ Revenue in USD Million and Market Share in
Percentage in 2010
Table 9: Cause and Effect Relationship Analysis between Industry Factors and Expected
Industry Prospects of the US Apparel Market
Table 10: The Projected US Apparel Market Size by Women’s, Men’s and Children’s on the
Basis of Personal Consumption Expenditure in USD Million, 20011-2015
Table 11: Total Number of Stores of GAP Inc. in North America, Europe and Asia in Units in
2010
Table 12: GAP Inc. Retail Store Operational Information on the Basis of Square Footage in
million, 2008-2010
Table 13: Total Number of Stores of TJX Companies Inc. in the US, Canada and Europe in Units
in FY’2011
Table 14: TJX Companies Inc. Retail Store Operational Information on the Basis of Selling
Square Footage in Thousands, 2008-2010
Table 15: VF’s Manufacturing, Distribution and Administrative Owned and Leased Facilities, in
Square Feet, in 2010
Table 16: Total Number of Stores of Limited Brands in the US and Canada in Units in 2010
                                                                                           11
Table 17: Limited Brands Retail Store Operational Information on the Basis of Selling Square
Footage in Thousands, 2008-2010
Table 18: Total Number of Stores of Ross Stores in the US in Units in 2008-2010
Table 19: Ross Stores Retail Store Operational Information on the Basis of Selling Square
Footage in Thousands, 2008-2010
Table 20: The US Athletic Footwear Market Segmentation by Male and Female on the Basis of
Personal Consumption Expenditure in USD Million, 2005-2010
Table 21: The US Athletic Footwear Market Segmentation by Product Category on the Basis of
Personal Consumption Expenditure in Percentage (%), 2005-2010
Table 22: The US Athletic Footwear Market Segmentation on the Basis of Personal
Consumption Expenditure by Product Category in USD Million, 2005-2010
Table 23: The US Athletic Footwear Market’s Major Players’ Revenue in USD Million and
Market Share in Percentage in 2010
Table 24: Total Number of NIKE Stores in the US and Abroad in Units in 2010
Table 25: Total Number of Foot Locker Stores in the US, Canada, Europe and Australia in 2010
Table 26: Foot Locker Retail Store Operational Information on the Basis of Selling Square
Footage in million, 2008-2010
Table 27: Total Number of Retail Stores of Skechers USA, Inc. in the US and Other Countries in
Units in 2010
Table 28: Total Number of Retail Stores of Adidas Group in US and other Territories in Units in
2010
Table 29: The US Fashion Footwear Market Segmentation by Women’s, Men’s and Children’s
Footwear on the Basis of Sales in USD Million, 2008-2010
Table 30: The US Footwear Market’s Major Players’ Revenue in USD Million and Market Share
in Percentage in 2010
Table 31: Cause and Effect Relationship Analysis between Industry Factors and Expected
Industry Prospects of the US Footwear Market
Table 32: Total Number of Retail stores of Collective Brands in US, Canada, Central America
and South America and Other territories in Units in 2010



                                                                                            12
Table 33: Total Number of Retail Stores of Brown Shoes in US, Canada, Guam and China in
Units in 2010
Table 34: Brown Shoe Company Retail Store Operational Information on the Basis of Selling
Square Footage in Thousand, 2008-2010
Table 35: Demographic Distribution of Population in the US on the basis of Age, in Million,
2009-2015
Table 36: Correlation Matrix of the US Apparel Market
Table 37: Regression Coefficients Output of the US Apparel Market




                                                                                        13
THE US APPAREL AND FOOTWEAR MARKET SIZE BY
PERSONAL CONSUMPTION EXPENDITURE, 2005-2010


….In 2010, the total consumer expenditure on apparel and footwear showcased a positive growth
of 5%, on account of the reviving economic conditions and increasing employment opportunities
in the country. Apparel and Footwear demand was majorly witnessed in the kids wear segment
while families still follow the reduced frequency of shopping. Moreover, a strong demand for
athletic footwear was observed during the back-to-school period in the year 2010, which
primarily accounted for around 20% of the athletic shoe sales in the year.

Figure: The US Apparel and Footwear Market Size by Personal Consumption Expenditure
in USD Million, 2005-2010
      3,35,000
      3,30,000
      3,25,000
      3,20,000
USD Million




      3,15,000
      3,10,000
      3,05,000
      3,00,000
      2,95,000
                 2005        2006         2007         2008          2009         2010




THE US APPAREL AND FOOTWEAR PER CAPITA
CONSUMPTION AND CONTRIBUTION TO GDP, 2005-
2010


…..Although the demand for apparel and footwear in the US has increased, the contribution of
the sector to the GDP has declined marginally over the years. The decline was witnessed from
2005-2009, when the contribution of the apparel and the footwear market dropped down to
2.23% in 2009 from 2.45% in 2005. In 2010, the contribution of the apparel and footwear market

                                                                                           14
increased partially to ~%, on account of the marginal increase in the propensity of the consumer
to spend on these products.

Figure: The US Apparel and Footwear Per Capita Consumption in USD and Contribution
to GDP in Percentage, 2005-2010

     1,120.00                                                                                                    2.50%

     1,100.00                                                                                                    2.45%
 Per Capita Consumption (USD)




                                                                                                                    Contribution to GDP (%)
                                                                                                                 2.40%
     1,080.00
                                                                                                                 2.35%
     1,060.00
                                                                                                                 2.30%
     1,040.00
                                                                                                                 2.25%
     1,020.00
                                                                                                                 2.20%
     1,000.00                                                                                                    2.15%

                            980.00                                                                               2.10%
                                     2005      2006          2007           2008          2009            2010

                                            Per Capita Consumer Expenditure on Apparel and Footwear
                                            Personal Consumption Expenditure as a percentage of the GDP




THE US APPAREL AND FOOTWEAR MARKET TRENDS
AND DEVELOPMENTS
….
E-commerce Shopping Continues to be the Preference for the US Consumers:
Online is one media which generates a handsome share of the total retail sales in the US. Over
the years, with the development of payment security gateways, convenience to access a virtual
store by saving the time and money involved in visiting the store in person and the doorstep
delivery of the products ordered online have led to a continued preference for online shopping in
the US. It has been studied that the online purchases form a major part of planned purchases and
rise during seasons such as Christmas.
Similarly, the apparel and footwear market in the US has witnessed a continued growth in the
preference for online shopping. It was recorded that the online retail sales of apparel and


                                                                                                                           15
footwear in the US has increased to USD ~ million in 2010 as compared to USD ~ million in
2005, which showcased a strong CAGR of 22%.

Figure: The US E-Commerce Retail Sales of Apparel and Footwear in USD Million, 2005-
2010

   30,000

   25,000

   20,000
 USD Million




   15,000

   10,000

         5,000

               -
                   2005     2006          2007          2008          2009          2010




THE US APPAREL MARKET


THE US APPAREL MARKET SEGMENTATION, 2005-2010


BY MEN’S, WOMEN’S, CHILDREN’S AND FAMILY CLOTHING RETAIL
STORES


Over the years, it has been be observed that people in the US prefer to purchase their apparels
from a family clothing store which probably has varied brands of various sizes and colors and
caters to the needs of all the segments such as women, men and children. This is also attributed
to the preference of the people to save time and avail better discounts at the family clothing
stores as compared to other retail outlets.



                                                                                             16
Table: The US Apparel Market Segmentation on the Basis of Sales by Men’s, Women’s,
Children’s and Family Clothing Stores in USD Million, 2005-2010

Type of Retail Stores                       2005          2006          2007          2008          2009        2010
Men's Clothing Stores
Women's Clothing Stores
Family Clothing Stores
Children Clothing Stores
Other Clothing Stores



BY ATHLETIC AND NON ATHLETIC WEAR, 2005-2010


The US apparel market is predominantly driven by the non-athletic apparels which include jeans
wear, casual wear, corporate wear, occasional wear, intimate wear, knits, sweaters, jackets and
                                              others. The non-athletic wear market contributed
 The contribution of the athletic apparels    around ~% of the total apparel market in 2010.
 has increased from ~% in 2009 to ~% in
                                              This contribution is primarily due to the multi-
 2010, due to an increasing participation
 in running, walking, biking and other
                                              purpose usage of the non-athletic apparels as
 physical activities                          compared to the athletic apparels which
                                              contributed ~% of the total market in 2010.
Athletic apparels are generally used by joggers, sportsmen and Gym goers….
Figure: The US Apparel Market Segmentation by Non-Athletic and Athletic Apparels on
the Basis of Personal Consumption Expenditure in Percentage (%), 2005-2010

                     100.0%
                     99.0%
                                                                                                           Athletic
                     98.0%                                                                                 Apparels
 In Percentage (%)




                     97.0%
                                                                                                           Non-
                     96.0%                                                                                 Athletic
                     95.0%                                                                                 Apparels

                     94.0%
                     93.0%
                              2005   2006          2007          2008          2009          2010

                                                                                                                  17
THE US ATHLETIC APPARELS MARKET


THE US ATHLETIC APPAREL MARKET MAJOR PLAYERS’ MARKET
SHARE, 2010


…NIKE, the leading brand in the US athletic apparel market has gained a competitive edge over
the years with its innovative marketing techniques and preference for performance athletic
                                         apparels. Moreover, a total number ~ store across the US
  The athletic apparel segment of
  the market is characterized by
                                         has helped the company to penetrate the US market.
  intense competition where top 6        Adidas Group is the second largest company in the
  players contributed around ~% of       athletic apparel market in the US. The company’s
  the total athletic apparel market      discrete product line in the athletic apparel segment
  revenue in the US in 2010              which ranges from performance athletic apparels to
premium fashion athletic apparels has certainly aided the company in sustaining its position as
one of the market leader in the US athletic apparel segment….

Table: The US Athletic Apparel Market’s Major Players’ Revenue in USD Million and
Market Share in Percentage in 2010

Companies                                        Revenue1, 2010             Market Share1, 2010
NIKE
Adidas Group
Under Armour, Inc.
VF Corp.
Ascis
Puma
Other




                                                                                              18
THE US ATHLETIC APPAREL FUTURE OUTLOOK AND FUTURE
PROJECTIONS, 2011-2015


….Considering the huge potential of the athletic apparel market, it is estimated that in 2011 the
market will grow by 4.3% to USD ~ million and is projected to record a value consumption of
USD ~ million by 2015.

Figure: The Projected US Athletic Apparel Market Size by Personal Consumption
Expenditure in USD Million, 2011-2015
                  12,000
                  11,800
                  11,600
                  11,400
                  11,200
 In USD Million




                  11,000
                  10,800
                  10,600
                  10,400
                  10,200
                  10,000
                   9,800
                           2011       2012           2013            2014           2015



THE US FASHION APPAREL MARKET


THE US FASHION WEAR MARKET SEGMENTATION BY WOMEN’S,
MEN’S, CHILDREN’S FASHION APPAREL, 2008-2010


                                                  The fashion apparel market in 2010 in the US is
                                                  leaded by the Women’s apparel segment with a
      A preference was witnessed for tights, as
      the hot fashion apparel in the year 2010.   contribution of ~% to the total market of USD ~
      The women’s intimate wear segment was       million. This segment was impelled by the 13%
      impelled by a strong ~% growth in the       growth in the sales of skirts and 3.8% growth in
      sales of the shape-wear                     the sales of dress, which are no more considered

                                                                                               19
to be a seasonal wear….
The men’s fashion apparel segment in 2010 contributed around ~% which is marginally higher
than ~% contribution in 2009. This segment was driven primarily by the casual fashion wear and
inner wear especially the long leg briefs…

Figure: The US Fashion Apparel Market Segmentation by Women’s, Men’s and
Children’s Apparel on the Basis of Sales in Percentage, 2008-2010

                     1.0
                     0.9
                     0.8                                                          Children's
                     0.7                                                          Apparel
 In Percentage (%)




                     0.6
                                                                                  Men's
                     0.5
                                                                                  Apparel
                     0.4
                     0.3                                                          Women's
                     0.2                                                          Apparel

                     0.1
                     0.0
                           2008           2009                     2010



Figure: The US Fashion Apparel Market Segmentation by Women’s, Men’s and
Children’s Apparel on the Basis of Sales in USD Million, 2008-2010

Particulars                              2008                    2009                       2010
Women’s Apparel
Men’s Apparel
Children’s Apparel

Source: AM Mindpower Solutions




                                                                                               20
THE US APPAREL MARKET MAJOR PLAYERS’ MARKET SHARE,
2010
The US apparel market is fragmented with the presence of several large scale and small scale
manufacturers, retailers and wholesalers, of which the top 14 companies contribute around ~% of
the total apparel market revenue in 2010. As the market is much fragmented, there is high level
of competition amongst the market players which leads them to compete against each other
either on the basis of innovative designs, colors and sizes or on the basis of innovative marketing
and brand promotion or expansion strategies such as in-store promotions, discount coupons and
attractive deals…. The market in 2010 was leaded by the GAP Inc with ~% contribution to the
total apparel market revenue. The company has a diversified product portfolio of which the
brand Athleta and Piperlime are still at the nascent stage in the US which in turn showcases the
future growth potential of these two brands in the US…

Table: The US Apparel Market Major Players’ Revenue in USD Million and Market Share
in Percentage in 2010

Companies                                         Revenue1, 2010               Market Share, 2010
GAP Inc
TJX Companies
VF Corp.
Limited Brands
Ross Stores
Nordstrom
Burlington Coat Factory
Hanes brands Inc.
Polo Ralph Lauren
Phillips-Van Heusen
American Eagle Outfitters
Abercrombie & Fitch Co.
Levi Straus
Nike
Others


                                                                                                21
WOMEN’S, MEN’S AND CHILDREN’S APPAREL FUTURE
PROJECTIONS, 2011-2015


The apparel industry over the years has been dominated by the activities in the women’s wear
segment. It has been estimated that as the economy will recover in the next 5 years, the
percentage contribution of the women segment to the overall apparel market revenue will
increase to ~% in 2015….

Table: The Projected US Apparel Market Size by Women’s, Men’s and Children’s on the
Basis of Personal Consumption Expenditure in USD Million, 20011-2015

Particulars                     2011         2012          2013          2014          2015
Women’s Apparel
Men’s Apparel
Children’s Apparel
Others
Total




THE US FOOTWEAR MARKET


THE US ATHLETIC FOOTWEAR MARKET


MARKET SIZE BY PERSONAL CONSUMPTION EXPENDITURE, 2005-
2010
The Athletic footwear in the US grew by ~% to US ~ million in 2010 after a decline in period
                                            from 2008-2009. The market in 2010 registered a
 The Athletic footwear in the US grew by    strong demand for walking, running, basketball,
 ~% to US ~ million in 2010 after a decline training and toning shoes. It was witnessed that
 in period from 2008-2009. The market in    the “back to school” period from July to
 2010 registered a strong demand for
                                            September contributed around ~% of the athletic
 walking, running, basketball, training and
 toning shoes                               footwear sales in the US in 2010. Strong
                                                                                         22
preference was recorded for running shoes with improved sales of ~% as compared to the
previous year and training shoes with a growing preference amongst teenagers….

Figure: The US Athletic Footwear Market Size by Personal Consumption Expenditure in
USD Million, 2005-2010
               18,000

               17,500

               17,000

               16,500
 USD Million




               16,000

               15,500

               15,000

               14,500
                        2005   2006          2007        2008          2009          2010




THE US ATHLETIC FOOTWEAR MARKET SEGMENTATION, 2005-2010



BY PRODUCT CATEGORY, 2005-2010


The athletic footwear market in the US although is a mature market but still has the potential to
generate demand amongst all categories of consumers irrespective of their age. This segment of
the market has grown at a CAGR of ~% from 2005-2010 on account of innovative designs and
models which has gained the preference of the people over the years….
Table: The US Athletic Footwear Market Segmentation on the Basis of Personal
Consumption Expenditure by Product Category in USD Million, 2005-2010

Types of Athletic Footwear            2005    2006       2007        2008       2009        2010
Walking Shoes
Gym Shoes, Sneakers
Jogging And Running Shoes

                                                                                              23
Cross Training Shoes
Basketball Shoes
Tennis Shoes
Aerobic shoes
Others




BY CHANNEL OF DISTRIBUTION


The athletic footwear in the US is supplied to the end consumers through several distribution
                                            channels, of which the sporting goods stores and
 The people in the US have showcased        the discount stores gained popularity as the
 their preference for online purchases of   preferred medium for the purchase of athletic
 footwear which has impelled the
 contribution of the online and internet
                                            footwear.
 to ~% in 2010 from ~% in 2008

Figure: The US Athletic Footwear Segmentation by Channel of Distribution on the Basis of
Sales in Percentage, 2010



                                                          Sporting Goods Stores
                                                          Discount Store
                                                          Specialty Athletic Footwear Stores
                                                          On-Line/Internet
                                                          Department Store
                                                          Family Footwear Store
                                                          Factory Outlet Store
                                                          Specialty Sport Shop
                                                          Mail Order
                                                          Other Outlet
                                                          Pro Shop




                                                                                               24
THE US FASHION FOOTWEAR MARKET


MARKET SIZE BY SALES, 2008-2010


The US fashion footwear market in 2010 has showcased a positive growth of ~% after a decline
in the sales by ~% in 2009. The women’s footwear segment recorded ~% growth in 2010, due to
an increased preference for boots (including performance, work or occupational and outdoor
boots)….
Figure: The US Fashion Footwear Market Size by Sales in USD Million, 2008-2010

 35,000.0
 34,500.0
 34,000.0
 33,500.0
  In USD Million




 33,000.0
 32,500.0
 32,000.0
 31,500.0
 31,000.0
                      2008                      2009                       2010




DISCLAIMER


No part of this manual or any material appearing may be reproduced, stored in or transmitted
on any other Web site without written permission of AM Mindpower Solutions and any payments
of a specified fee. Requests to republish any material may be sent to us.

For more information please refer to the below mentioned link:
http://ammindpower.com/report.php?A=245



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The us apparel and footwear industry outlook to 2015 sample file

  • 1. 1
  • 2. TABLE OF CONTENTS 1. The US Apparel and Footwear Market Introduction 2. The US Apparel and Footwear Market Size by Personal Consumption Expenditure, 2005- 2010 3. The US Apparel and Footwear Per Capita Consumption and Contribution to GDP, 2005- 2010 4. The US Apparel and Footwear Market Trends and Developments 5. The US Apparel Market 5.1. The US Apparel Market Size by Personal Consumption Expenditure, 2005-2010 5.2. The US Apparel Per Capita Consumption and Contribution to GDP, 2005-2010 5.3. The US Apparel Market Segmentation, 2005-2010 5.3.1. By Men’s Wear, Women’s Wear and Children’s Wear Market Size by Personal Consumption Expenditure, 2005-2010 5.3.2. By Men’s, Women’s, Children’s and Family Clothing Retail Stores 5.3.3. By Athletic and Non Athletic Wear, 2005-2010 5.4. The US Athletic Apparels Market 5.4.1. Market Size by Personal Consumption Expenditure, 2005-2010 5.4.2. The US Athletic Apparel Market Major Players’ Market Share, 2010 5.4.3. The US Athletic Apparel Future Outlook and Future Projections, 2011-2015 5.4.4. Major Athletic Apparel Company Profiles 5.4.4.1. NIKE Company Overview Business Strategies Financial Performance 5.4.4.2. Adidas Group Company Overview 2
  • 3. Business Strategies Financial Performance 5.5. The US Fashion Apparel Market 5.5.1. Market Size by Sales, 2008-2010 5.5.2. The US Fashion Wear Market Segmentation by Women’s, Men’s, Children’s Fashion Apparel, 2008-2010 5.6. SWOT Analysis of the US Apparel Market Strengths Weaknesses Opportunities Threats 5.7. The US Apparel Market Major Players’ Market Share, 2010 5.8. The US Apparel Market Future Outlook and Projections, 2011-2015 5.8.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in the US Apparel Market 5.8.2. The US Apparel Market Future Projections, 2011-2015 5.8.3. Women’s, Men’s and Children’s Apparel Future Projections, 2011-2015 5.9. Company Profile of Major Players Operating in the US Apparel Market, 2008-2010 5.9.1. GAP Inc. Company Overview Business Strategies Financial and Operational Performance 5.9.1.1. TJX Companies Inc. Company Overview Business Strategies Financial and Operational Performance 3
  • 4. 5.9.1.2. VF Corp. Company Overview Business Strategies Financial Performance 5.9.1.3. Limited Brands Company Overview Business Strategies Financial and Operational Performance 5.9.1.4. Ross Stores Company Overview Business Strategies Financial and Operational Performance 6. The US Footwear Market 6.1. The US Footwear Market Size by Personal Consumption Expenditure, 2005-2010 6.2. The US Footwear Per Capita Consumption and Contribution to GDP, 2005-2010 6.3. The US Footwear Market Segmentation, 2005-2010 6.3.1. By Non-Athletic and Athletic Footwear, 2005-2010 6.4. The US Athletic Footwear Market 6.4.1. Market Size by Personal Consumption Expenditure, 2005-2010 6.4.2. The US Athletic Footwear Market Segmentation, 2005-2010 6.4.2.1. By Gender, 2005-2010 6.4.2.2. By Product Category, 2005-2010 6.4.2.3. By Channel of Distribution 6.4.3. The US Athletic Footwear Market Major Players’ Market Share, 2010 6.4.4. The US Athletic Footwear Future Outlook and Projections, 2011-2015 6.4.5. Major Athletic Footwear Company Profiles 4
  • 5. 6.4.5.1. NIKE Company Overview Business Strategies Financial Performance 6.4.5.2. Foot Locker Company Overview Business Strategies Financial and Operational Performance 6.4.5.3. Skechers USA, Inc. Company Overview Financial Performance 6.4.5.4. Adidas Group Company Overview Business Strategies Financial Performance 6.5. The US Fashion Footwear Market 6.5.1. Market Size by Sales, 2008-2010 6.5.2. The US Fashion Footwear Market Segmentation, 2008-2010 6.5.2.1. By Women’s, Men’s and Children’s Footwear, 2008-2010 6.6. SWOT Analysis of the US Footwear Market Strengths Weaknesses Opportunities Threats 6.7. The US Footwear Market Major Players’ Market Share, 2010 6.8. The US Footwear Market Future Outlook and Projections, 2011-2015 5
  • 6. 6.8.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in the US Footwear Market 6.8.2. The US Footwear Future Projections, 2011-2015 6.9. Company Profile of Major Players Operating in the US Footwear Market, 2008-2010 6.9.1. Collective Brands Company Overview Business Strategies Financial Performance 6.9.2. Brown Shoes Company Overview Business Strategies Financial and Operational Performance 7. Macro Economic and Industry Factors: Current and Projections 7.1. Population, 2005-2015 7.2. Demographic Distribution of Population on the basis of Age, 2009-2015 7.3. GDP, 2005-2015 7.4. Personal Disposable Income, 2005-2015 7.5. The US Apparel and Footwear Exports, 2005-2015 7.6. The US Apparel and Footwear Imports, 2005-2015 7.7. Consumer Price Index, 2005-2015 8. Appendix 8.1. Market Definition 8.2. Abbreviations 8.3. Research Methodology Data Collection Methods Approach 6
  • 7. Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Final Conclusion 8.4. Disclaimer 7
  • 8. LIST OF FIGURES Figure 1: The US Apparel and Footwear Market Size by Personal Consumption Expenditure in USD Million, 2005-2010 Figure 2: The US Apparel and Footwear Per Capita Consumption in USD and Contribution to GDP in Percentage, 2005-2010 Figure 3: The US E-Commerce Retail Sales of Apparel and Footwear in USD Million, 2005- 2010 Figure 4: The US Apparel Market Size by Personal Consumption Expenditure in USD Million, 2005-2010 Figure 5: The US Apparel Per Capita Consumption in USD and Contribution to GDP in Percentage, 2005-2010 Figure 6: The US Apparel Market Segmentation by Women’s Wear, Men’s Wear and Children’s Wear on the Basis of Personal Consumption Expenditure in Percentage, 2005-2010 Figure 7: The US Apparel Market Segmentation by Non-Athletic and Athletic Apparels on the Basis of Personal Consumption Expenditure in Percentage (%), 2005-2010 Figure 8: The US Athletic Apparel Market Size by Personal Consumption Expenditure in USD Million, 2005-2010 Figure 9: The Projected US Athletic Apparel Market Size by Personal Consumption Expenditure in USD Million, 2011-2015 Figure 10: Total Domestic Athletic Apparel Revenue of NIKE in USD Million, 2008-2010 Figure 11: Total Domestic Athletic Apparel Revenue of Adidas Group in USD Million, 2008- 2010 Figure 12: The US Fashion Apparel Market Size by Sales in USD Million, 2008-2010 Figure 13: The US Fashion Apparel Market Segmentation by Women’s, Men’s and Children’s Apparel on the Basis of Sales in Percentage, 2008-2010 Figure 14: The US Fashion Apparel Market Segmentation by Women’s, Men’s and Children’s Apparel on the Basis of Sales in USD Million, 2008-2010 Figure 15: The Projected US Apparel Market Size by Personal Consumption Expenditure in USD Million, 2011-2015 8
  • 9. Figure 16: The Projected US Apparel Market Size by Women’s, Men’s and Children’s Apparel on the Basis of Personal Consumption Expenditure in Percentage, 2011-2015 Figure 17: Total Domestic Apparel Revenue of GAP Inc. in USD Million, 2008-2010 Figure 18: Total Domestic Apparel Revenue of TJX Companies Inc. in USD Million, 2008-2010 Figure 19: Total Domestic Apparel Revenue of VF Corp. in USD Million, 2008-2010 Figure 20: Total Domestic Apparel Revenue of Limited Brands in USD Million, 2008-2010 Figure 21: Total Domestic Apparel Revenue of Ross Stores in USD Million, 2008-2010 Figure 22: The US Footwear Market Size by Personal Consumption Expenditure in USD Million, 2005-2010 Figure 23: The US Footwear Per Capita Consumption in USD and Contribution to GDP in Percentage, 2005-2010 Figure 24: The US Footwear Market Segmentation by Non-Athletic and Athletic Footwear by Personal Consumption Expenditure in Percentage (%), 2005-2010 Figure 25: The US Athletic Footwear Market Size by Personal Consumption Expenditure in USD Million, 2005-2010 Figure 26: The US Athletic Footwear Market Segmentation by Female and Male on the Basis of Personal Consumption Expenditure in Percentage, 2005-2010 Figure 27: The US Athletic Footwear Segmentation by Channel of Distribution on the Basis of Sales in Percentage, 2010 Figure 28: The Projected US Athletic Footwear Market Size by Personal Consumption Expenditure in USD Million, 2011-2015 Figure 29: Total Domestic Footwear Revenue of Nike in USD Million, 2008-2010 Figure 30: Total Domestic Footwear Revenue of Foot Locker in USD Million, 2008-2010 Figure 31: Total Domestic Footwear Revenue of Skechers USA, Inc. in USD Million, 2008-2010 Figure 32: Total Domestic Footwear Revenue of Adidas Group in USD Million, 2008-2010 Figure 33: The US Fashion Footwear Market Size by Sales in USD Million, 2008-2010 Figure 34: The US Fashion Footwear Market Segmentation by Women’s, Men’s and Children’s Footwear on the Basis of Sales in Percentage, 2008-2010 9
  • 10. Figure 35: The Projected US Footwear Market Size by Personal Consumption Expenditure in USD Million, 2011-2015 Figure 36: Total Domestic Footwear Revenue of Collective Brands in USD Million, 2008-2010 Figure 37: Total Domestic Footwear Revenue of Brown Shoes in USD Million, 2008-2010 Figure 38: The US Population in Millions, 2005-2015 Figure 39: The US GDP in USD Million, 2005-2015 Figure 40: The US Personal Disposable Income in USD Millions, 2005-2015 Figure 41: The US Apparel and Footwear Exports in USD Millions, 2005-2015 Figure 42: The US Apparel and Footwear Imports in USD Millions, 2005-2015 Figure 43: The US Consumer Index, 2005-2015 10
  • 11. LIST OF TABLES Table 1: Average Price of Athletic Shoes by Purpose in USD, 2008-2010 Table 2: The US Apparel Market Segmentation by Women’s Wear, Men’s Wear and Children’s Wear on the Basis of Personal Consumption Expenditure in USD Million, 2005-2010 Table 3: The US Apparel Market Segmentation on the Basis of Sales by Men’s, Women’s, Children’s and Family Clothing Stores in USD Million, 2005-2010 Table 4: The US Apparel Market Segmentation by Non-Athletic and Athletic Apparels on the Basis of Personal Consumption Expenditure in USD Million, 2005-2010 Table 5: The US Athletic Apparel Market’s Major Players’ Revenue in USD Million and Market Share in Percentage in 2010 Table 6: Total Number of NIKE Stores in US and Other Territories in Units in 2010 Table 7: Total Number of Retail Stores of Adidas Group in US and other Territories in Units in 2010 Table 8: The US Apparel Market Major Players’ Revenue in USD Million and Market Share in Percentage in 2010 Table 9: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the US Apparel Market Table 10: The Projected US Apparel Market Size by Women’s, Men’s and Children’s on the Basis of Personal Consumption Expenditure in USD Million, 20011-2015 Table 11: Total Number of Stores of GAP Inc. in North America, Europe and Asia in Units in 2010 Table 12: GAP Inc. Retail Store Operational Information on the Basis of Square Footage in million, 2008-2010 Table 13: Total Number of Stores of TJX Companies Inc. in the US, Canada and Europe in Units in FY’2011 Table 14: TJX Companies Inc. Retail Store Operational Information on the Basis of Selling Square Footage in Thousands, 2008-2010 Table 15: VF’s Manufacturing, Distribution and Administrative Owned and Leased Facilities, in Square Feet, in 2010 Table 16: Total Number of Stores of Limited Brands in the US and Canada in Units in 2010 11
  • 12. Table 17: Limited Brands Retail Store Operational Information on the Basis of Selling Square Footage in Thousands, 2008-2010 Table 18: Total Number of Stores of Ross Stores in the US in Units in 2008-2010 Table 19: Ross Stores Retail Store Operational Information on the Basis of Selling Square Footage in Thousands, 2008-2010 Table 20: The US Athletic Footwear Market Segmentation by Male and Female on the Basis of Personal Consumption Expenditure in USD Million, 2005-2010 Table 21: The US Athletic Footwear Market Segmentation by Product Category on the Basis of Personal Consumption Expenditure in Percentage (%), 2005-2010 Table 22: The US Athletic Footwear Market Segmentation on the Basis of Personal Consumption Expenditure by Product Category in USD Million, 2005-2010 Table 23: The US Athletic Footwear Market’s Major Players’ Revenue in USD Million and Market Share in Percentage in 2010 Table 24: Total Number of NIKE Stores in the US and Abroad in Units in 2010 Table 25: Total Number of Foot Locker Stores in the US, Canada, Europe and Australia in 2010 Table 26: Foot Locker Retail Store Operational Information on the Basis of Selling Square Footage in million, 2008-2010 Table 27: Total Number of Retail Stores of Skechers USA, Inc. in the US and Other Countries in Units in 2010 Table 28: Total Number of Retail Stores of Adidas Group in US and other Territories in Units in 2010 Table 29: The US Fashion Footwear Market Segmentation by Women’s, Men’s and Children’s Footwear on the Basis of Sales in USD Million, 2008-2010 Table 30: The US Footwear Market’s Major Players’ Revenue in USD Million and Market Share in Percentage in 2010 Table 31: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the US Footwear Market Table 32: Total Number of Retail stores of Collective Brands in US, Canada, Central America and South America and Other territories in Units in 2010 12
  • 13. Table 33: Total Number of Retail Stores of Brown Shoes in US, Canada, Guam and China in Units in 2010 Table 34: Brown Shoe Company Retail Store Operational Information on the Basis of Selling Square Footage in Thousand, 2008-2010 Table 35: Demographic Distribution of Population in the US on the basis of Age, in Million, 2009-2015 Table 36: Correlation Matrix of the US Apparel Market Table 37: Regression Coefficients Output of the US Apparel Market 13
  • 14. THE US APPAREL AND FOOTWEAR MARKET SIZE BY PERSONAL CONSUMPTION EXPENDITURE, 2005-2010 ….In 2010, the total consumer expenditure on apparel and footwear showcased a positive growth of 5%, on account of the reviving economic conditions and increasing employment opportunities in the country. Apparel and Footwear demand was majorly witnessed in the kids wear segment while families still follow the reduced frequency of shopping. Moreover, a strong demand for athletic footwear was observed during the back-to-school period in the year 2010, which primarily accounted for around 20% of the athletic shoe sales in the year. Figure: The US Apparel and Footwear Market Size by Personal Consumption Expenditure in USD Million, 2005-2010 3,35,000 3,30,000 3,25,000 3,20,000 USD Million 3,15,000 3,10,000 3,05,000 3,00,000 2,95,000 2005 2006 2007 2008 2009 2010 THE US APPAREL AND FOOTWEAR PER CAPITA CONSUMPTION AND CONTRIBUTION TO GDP, 2005- 2010 …..Although the demand for apparel and footwear in the US has increased, the contribution of the sector to the GDP has declined marginally over the years. The decline was witnessed from 2005-2009, when the contribution of the apparel and the footwear market dropped down to 2.23% in 2009 from 2.45% in 2005. In 2010, the contribution of the apparel and footwear market 14
  • 15. increased partially to ~%, on account of the marginal increase in the propensity of the consumer to spend on these products. Figure: The US Apparel and Footwear Per Capita Consumption in USD and Contribution to GDP in Percentage, 2005-2010 1,120.00 2.50% 1,100.00 2.45% Per Capita Consumption (USD) Contribution to GDP (%) 2.40% 1,080.00 2.35% 1,060.00 2.30% 1,040.00 2.25% 1,020.00 2.20% 1,000.00 2.15% 980.00 2.10% 2005 2006 2007 2008 2009 2010 Per Capita Consumer Expenditure on Apparel and Footwear Personal Consumption Expenditure as a percentage of the GDP THE US APPAREL AND FOOTWEAR MARKET TRENDS AND DEVELOPMENTS …. E-commerce Shopping Continues to be the Preference for the US Consumers: Online is one media which generates a handsome share of the total retail sales in the US. Over the years, with the development of payment security gateways, convenience to access a virtual store by saving the time and money involved in visiting the store in person and the doorstep delivery of the products ordered online have led to a continued preference for online shopping in the US. It has been studied that the online purchases form a major part of planned purchases and rise during seasons such as Christmas. Similarly, the apparel and footwear market in the US has witnessed a continued growth in the preference for online shopping. It was recorded that the online retail sales of apparel and 15
  • 16. footwear in the US has increased to USD ~ million in 2010 as compared to USD ~ million in 2005, which showcased a strong CAGR of 22%. Figure: The US E-Commerce Retail Sales of Apparel and Footwear in USD Million, 2005- 2010 30,000 25,000 20,000 USD Million 15,000 10,000 5,000 - 2005 2006 2007 2008 2009 2010 THE US APPAREL MARKET THE US APPAREL MARKET SEGMENTATION, 2005-2010 BY MEN’S, WOMEN’S, CHILDREN’S AND FAMILY CLOTHING RETAIL STORES Over the years, it has been be observed that people in the US prefer to purchase their apparels from a family clothing store which probably has varied brands of various sizes and colors and caters to the needs of all the segments such as women, men and children. This is also attributed to the preference of the people to save time and avail better discounts at the family clothing stores as compared to other retail outlets. 16
  • 17. Table: The US Apparel Market Segmentation on the Basis of Sales by Men’s, Women’s, Children’s and Family Clothing Stores in USD Million, 2005-2010 Type of Retail Stores 2005 2006 2007 2008 2009 2010 Men's Clothing Stores Women's Clothing Stores Family Clothing Stores Children Clothing Stores Other Clothing Stores BY ATHLETIC AND NON ATHLETIC WEAR, 2005-2010 The US apparel market is predominantly driven by the non-athletic apparels which include jeans wear, casual wear, corporate wear, occasional wear, intimate wear, knits, sweaters, jackets and others. The non-athletic wear market contributed The contribution of the athletic apparels around ~% of the total apparel market in 2010. has increased from ~% in 2009 to ~% in This contribution is primarily due to the multi- 2010, due to an increasing participation in running, walking, biking and other purpose usage of the non-athletic apparels as physical activities compared to the athletic apparels which contributed ~% of the total market in 2010. Athletic apparels are generally used by joggers, sportsmen and Gym goers…. Figure: The US Apparel Market Segmentation by Non-Athletic and Athletic Apparels on the Basis of Personal Consumption Expenditure in Percentage (%), 2005-2010 100.0% 99.0% Athletic 98.0% Apparels In Percentage (%) 97.0% Non- 96.0% Athletic 95.0% Apparels 94.0% 93.0% 2005 2006 2007 2008 2009 2010 17
  • 18. THE US ATHLETIC APPARELS MARKET THE US ATHLETIC APPAREL MARKET MAJOR PLAYERS’ MARKET SHARE, 2010 …NIKE, the leading brand in the US athletic apparel market has gained a competitive edge over the years with its innovative marketing techniques and preference for performance athletic apparels. Moreover, a total number ~ store across the US The athletic apparel segment of the market is characterized by has helped the company to penetrate the US market. intense competition where top 6 Adidas Group is the second largest company in the players contributed around ~% of athletic apparel market in the US. The company’s the total athletic apparel market discrete product line in the athletic apparel segment revenue in the US in 2010 which ranges from performance athletic apparels to premium fashion athletic apparels has certainly aided the company in sustaining its position as one of the market leader in the US athletic apparel segment…. Table: The US Athletic Apparel Market’s Major Players’ Revenue in USD Million and Market Share in Percentage in 2010 Companies Revenue1, 2010 Market Share1, 2010 NIKE Adidas Group Under Armour, Inc. VF Corp. Ascis Puma Other 18
  • 19. THE US ATHLETIC APPAREL FUTURE OUTLOOK AND FUTURE PROJECTIONS, 2011-2015 ….Considering the huge potential of the athletic apparel market, it is estimated that in 2011 the market will grow by 4.3% to USD ~ million and is projected to record a value consumption of USD ~ million by 2015. Figure: The Projected US Athletic Apparel Market Size by Personal Consumption Expenditure in USD Million, 2011-2015 12,000 11,800 11,600 11,400 11,200 In USD Million 11,000 10,800 10,600 10,400 10,200 10,000 9,800 2011 2012 2013 2014 2015 THE US FASHION APPAREL MARKET THE US FASHION WEAR MARKET SEGMENTATION BY WOMEN’S, MEN’S, CHILDREN’S FASHION APPAREL, 2008-2010 The fashion apparel market in 2010 in the US is leaded by the Women’s apparel segment with a A preference was witnessed for tights, as the hot fashion apparel in the year 2010. contribution of ~% to the total market of USD ~ The women’s intimate wear segment was million. This segment was impelled by the 13% impelled by a strong ~% growth in the growth in the sales of skirts and 3.8% growth in sales of the shape-wear the sales of dress, which are no more considered 19
  • 20. to be a seasonal wear…. The men’s fashion apparel segment in 2010 contributed around ~% which is marginally higher than ~% contribution in 2009. This segment was driven primarily by the casual fashion wear and inner wear especially the long leg briefs… Figure: The US Fashion Apparel Market Segmentation by Women’s, Men’s and Children’s Apparel on the Basis of Sales in Percentage, 2008-2010 1.0 0.9 0.8 Children's 0.7 Apparel In Percentage (%) 0.6 Men's 0.5 Apparel 0.4 0.3 Women's 0.2 Apparel 0.1 0.0 2008 2009 2010 Figure: The US Fashion Apparel Market Segmentation by Women’s, Men’s and Children’s Apparel on the Basis of Sales in USD Million, 2008-2010 Particulars 2008 2009 2010 Women’s Apparel Men’s Apparel Children’s Apparel Source: AM Mindpower Solutions 20
  • 21. THE US APPAREL MARKET MAJOR PLAYERS’ MARKET SHARE, 2010 The US apparel market is fragmented with the presence of several large scale and small scale manufacturers, retailers and wholesalers, of which the top 14 companies contribute around ~% of the total apparel market revenue in 2010. As the market is much fragmented, there is high level of competition amongst the market players which leads them to compete against each other either on the basis of innovative designs, colors and sizes or on the basis of innovative marketing and brand promotion or expansion strategies such as in-store promotions, discount coupons and attractive deals…. The market in 2010 was leaded by the GAP Inc with ~% contribution to the total apparel market revenue. The company has a diversified product portfolio of which the brand Athleta and Piperlime are still at the nascent stage in the US which in turn showcases the future growth potential of these two brands in the US… Table: The US Apparel Market Major Players’ Revenue in USD Million and Market Share in Percentage in 2010 Companies Revenue1, 2010 Market Share, 2010 GAP Inc TJX Companies VF Corp. Limited Brands Ross Stores Nordstrom Burlington Coat Factory Hanes brands Inc. Polo Ralph Lauren Phillips-Van Heusen American Eagle Outfitters Abercrombie & Fitch Co. Levi Straus Nike Others 21
  • 22. WOMEN’S, MEN’S AND CHILDREN’S APPAREL FUTURE PROJECTIONS, 2011-2015 The apparel industry over the years has been dominated by the activities in the women’s wear segment. It has been estimated that as the economy will recover in the next 5 years, the percentage contribution of the women segment to the overall apparel market revenue will increase to ~% in 2015…. Table: The Projected US Apparel Market Size by Women’s, Men’s and Children’s on the Basis of Personal Consumption Expenditure in USD Million, 20011-2015 Particulars 2011 2012 2013 2014 2015 Women’s Apparel Men’s Apparel Children’s Apparel Others Total THE US FOOTWEAR MARKET THE US ATHLETIC FOOTWEAR MARKET MARKET SIZE BY PERSONAL CONSUMPTION EXPENDITURE, 2005- 2010 The Athletic footwear in the US grew by ~% to US ~ million in 2010 after a decline in period from 2008-2009. The market in 2010 registered a The Athletic footwear in the US grew by strong demand for walking, running, basketball, ~% to US ~ million in 2010 after a decline training and toning shoes. It was witnessed that in period from 2008-2009. The market in the “back to school” period from July to 2010 registered a strong demand for September contributed around ~% of the athletic walking, running, basketball, training and toning shoes footwear sales in the US in 2010. Strong 22
  • 23. preference was recorded for running shoes with improved sales of ~% as compared to the previous year and training shoes with a growing preference amongst teenagers…. Figure: The US Athletic Footwear Market Size by Personal Consumption Expenditure in USD Million, 2005-2010 18,000 17,500 17,000 16,500 USD Million 16,000 15,500 15,000 14,500 2005 2006 2007 2008 2009 2010 THE US ATHLETIC FOOTWEAR MARKET SEGMENTATION, 2005-2010 BY PRODUCT CATEGORY, 2005-2010 The athletic footwear market in the US although is a mature market but still has the potential to generate demand amongst all categories of consumers irrespective of their age. This segment of the market has grown at a CAGR of ~% from 2005-2010 on account of innovative designs and models which has gained the preference of the people over the years…. Table: The US Athletic Footwear Market Segmentation on the Basis of Personal Consumption Expenditure by Product Category in USD Million, 2005-2010 Types of Athletic Footwear 2005 2006 2007 2008 2009 2010 Walking Shoes Gym Shoes, Sneakers Jogging And Running Shoes 23
  • 24. Cross Training Shoes Basketball Shoes Tennis Shoes Aerobic shoes Others BY CHANNEL OF DISTRIBUTION The athletic footwear in the US is supplied to the end consumers through several distribution channels, of which the sporting goods stores and The people in the US have showcased the discount stores gained popularity as the their preference for online purchases of preferred medium for the purchase of athletic footwear which has impelled the contribution of the online and internet footwear. to ~% in 2010 from ~% in 2008 Figure: The US Athletic Footwear Segmentation by Channel of Distribution on the Basis of Sales in Percentage, 2010 Sporting Goods Stores Discount Store Specialty Athletic Footwear Stores On-Line/Internet Department Store Family Footwear Store Factory Outlet Store Specialty Sport Shop Mail Order Other Outlet Pro Shop 24
  • 25. THE US FASHION FOOTWEAR MARKET MARKET SIZE BY SALES, 2008-2010 The US fashion footwear market in 2010 has showcased a positive growth of ~% after a decline in the sales by ~% in 2009. The women’s footwear segment recorded ~% growth in 2010, due to an increased preference for boots (including performance, work or occupational and outdoor boots)…. Figure: The US Fashion Footwear Market Size by Sales in USD Million, 2008-2010 35,000.0 34,500.0 34,000.0 33,500.0 In USD Million 33,000.0 32,500.0 32,000.0 31,500.0 31,000.0 2008 2009 2010 DISCLAIMER No part of this manual or any material appearing may be reproduced, stored in or transmitted on any other Web site without written permission of AM Mindpower Solutions and any payments of a specified fee. Requests to republish any material may be sent to us. For more information please refer to the below mentioned link: http://ammindpower.com/report.php?A=245 25