The report on “The UK Advertising Industry Growth and Forecast to 2016” includes a detailed study of the global advertising as well as the UK online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.

2. EXECUTIVE SUMMARY
In 2010, the advertising industry accounted for around 34.40% of the total service sector
revenues and this sector is characterized as being fragmented in nature, with various sub-
sectors, including online/ digital advertising. Increasing broadband penetration, education,
income, rising number of internet users as well as popularity of social networking websites is
behind the growth of online advertising globally. The online advertising industry is of various
forms, but the most popular are digital search advertising, followed by display and classified
advertising.
In the UK, more than 30% of all advertising budgets are spent online, making the UK internet
industry, the one with the highest share of national ad expenditure, when compared to any
other European market. In 2010 the UK internet advertising market grew 8.80%; the reason
behind the growth was the retail sector. Finance, consumer goods and entertainment & media
sectors contributed the highest percentage in the overall online advertisement revenues. In the
UK, the reason behind the investment in online advertising is faster broadband services and
expanding user base. By end of December 2010 the UK’s active online user base increased to
40.30 million.
The report on “The UK Advertising Industry Growth and Forecast to 2016” includes a
detailed study of the global advertising as well as the UK online advertising industry. We
have also analyzed the industry and its various categories/ segments and trends prevailing in
the market. The report also includes the industry, present performance and forecast of its
various segments. Additionally, we have discussed cause and effect relationship of
macroeconomic and industry factors on the industry providing the basis for the future
outlook.
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3. KEY QUESTIONS ANSWERED
 What is the size of the Online advertising industry in the UK and factors accounting
for change in its segments (Search, Digital, and Mobile)?
 What are the industries contributing in online advertising demand in the country?
 Who are the leading international and domestic players, business and recent
developments?
 What is the future prediction of the European and UK online advertising industry?
 How change in the European macro economy environment and online ad spending
may lead to change in the UK online advertising industry?
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4. TABLE OF CONTENTS
1. Advertising Industry
1.1. An Overview
1.2. Online Advertising Industry: An Overview
2. European Online Advertising Market
2.1. Market Size
2.2.1. Western Europe Online Ad Spending
2.2.2. Online Advertising by category
Europe Search Advertising Market
Europe Display Advertising Market
Mobile Advertising
3. UK Online Advertising Market
Market Size
3.1.1. Online Advertising by category
UK Display Advertising Market
UK Search Advertising Market
UK Mobile Advertising
3.1.2. Online Advertising Demand by industry
3.1.3. UK Online Ad Industry Competition
Leading Online Advertising Companies
Leading Display Advertisers
4. UK Online Ad Industry Driving Factors
4.1. Internet Users in the UK
4.2. Online Advertising Growth led by FMCG and Entertainment Brands
4.3. Faster broadband drives video advertising
4.4. Rising Population driving Internet Usage
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5. 4.5. Increasing user base in Social Networking Sites
5. UK Macro Economy Factors
5.1. GDP growth makes the market lucrative for new entrants
5.2. Rising Per Capita Income
5.3. Inflation
5.4. Population
6. Future Outlook
6.1. Europe Online Advertising Outlook
6.2. UK Online Advertising Outlook
7. Company Profiles
7.1. Google Inc.
7.1.1. Business Overview and Financials
7.1.2. Business Strategies
7.2. Yahoo Inc.
7.2.1. Business Overview and Financials
7.2.2. Business Strategies
7.3. AOL LLC
7.3.1. Business Overview
7.3.2. Business Strategies
8. Research Methodology
Data Collection Methods
Approach
Reasons for the Selection of Independent Variables
Disclaimer
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6. LIST OF FIGURES
Figure 1: Major Service Sector Share by Revenues in 2010
Figure 2: Global Advertising Revenues (2006-2015F)
Figure 3: Online Search Engine Value Chain
Figure 4: European Online Advertising Revenues (2006-2010)
Figure 5: Western Europe Online Ad Spend (2006-2010)
Figure 6: Europe Online Advertising by Category in 2010
Figure 7: Europe Search Advertising Market (2006-2010)
Figure 8: Europe Online Display Advertising Market (2006-2010)
Figure 9: Mobile Display Market by Major Countries in Europe (2010)
Figure 10: UK Advertising Expenditures by Media in 2010 (%)
Figure 11: UK Online Advertising Market (2006-2010)
Figure 12: UK Display Advertising Market (2006-2010)
Figure 13: UK Online Search Advertising Market (2006-2010)
Figure 14: UK Internet Users (Adults) (2006-2010)
Figure 15: UK Internet Usage and Population
Figure 16: UK GDP at current prices (2006-2010)
Figure 17: UK Total Population (2006-2010)
Figure 18: Europe Online Advertising Outlook (2010-2016)
Figure 19: UK Online Advertising Market Outlook (2011-2016)
Figure 20: Google Inc. Total Revenue (2006-2010)
Figure 21: Yahoo Total Revenues (2006-2010)
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7. LIST OF TABLES
Table 1: UK Online Display Ad Publishers (Q3 2010)
Table 2: UK Online Display Advertisers Q3 2010
Table 3: Social networking Sites by UK Visitors (May 2009)
Table 4: UK CPI Annual Inflation (2006-2010) (%)
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