Submitted as an assignment for "Tourism Policy and Planning Framework" paper (M.A. Tourism Administration, 1st semester, Amity Institute of Travel and Tourism, Amity University Kolkata)

1. Presented By:-
Submitted to :-
Amity Institute of Travel and Tourism, Amity University, Kolkata

2.  Take India from only being a spiritual hub to a
honeymooners’ paradise and everything that may
fall between these two destinations.
 To promote India as a “Must Experience” and
“Must Revisit” destination.
 To Increase India’s Share in World Tourist
Arrivals from the present 0.68% to 1% by 2020
and then up to 2% by 2025.
 Policy will give something for everyone,
Spirituality, Leisure, Medical and Rural tourism,
Ayurveda and Heritage.

3.  The Narendra Modi Government has come out with a
National Tourism Policy 2015 draft.
 Many aspects of Modi’s vision like MAKE IN INDIA,
SWACHH BHARAT, SMART CITIES,
INTERNATIONAL YOGA DAY and SKILL
DEVELOPMENT are part of the draft policy.

4. The draft policy released, also lists:-
Beaches Rivers
Backwaters Wildlife
Cruise Adventure
Festival Shopping Destinations
Cinematic Tourism
Cruise Trails showing diversity of food
Emerging concepts like Heritage Walks
Wedding Destinations

5.  Setting up of National Tourism Advisory Board
headed by Union Tourism Minister and State
Tourism Ministers as members.
 Inter-ministerial Coordination committee headed by
Principal Secretary in PMO.
 The bodies would help in addressing problems faced
by the state governments and stake holders who
offer services.

6.  New Policy recommended setting up of full-
fledged university to prepare skilled workforce
for the hospitality sector.
 The certification mechanism would be started
that would provide an “India Specialist”
certification.
 This would help tourists to seek services in
choosing from an array of products and
packages.
 Using 25 million strong NRI community in 189
countries to act as brand ambassadors.

7.  Develop India as a “Must Experience” and “Must
Revisit” destination for global travellers.
 Encourage Indians to explore their own nation
and realize the potential of tourism as a major
contributor to the economic growth, employment
generation and poverty allocation.

8.  Enhance the share of international Tourist Arrivals
and revenue through sustained growth path.
 Promote domestic tourism
 Develop and promote in a responsible sustainable
manner, economically, socially, culturally and
environmentally.
 Positioning India as a welcoming, safe and
sustainable destination for foreigners.

9.  Enhance image of the brand “Incredible India”
 Deliver world class service and get authentic
local experience.
 Handhold state governments, union territories
and stakeholders in development and promotion
of tourism.

10.  Increase India’s share in world tourist arrivals
from a mere 0.68% to 1% by the year 2020 and
then up to 2% by 2025.
 Position tourism as priority on national political
and economic agenda.
 Focus on benefits of tourism for local
communities.
 Develop a safe, secure, clean, hygienic and
inviting environment for tourists

11.  Focus on development and promotion of North-
East region and the state of Jammu & Kashmir.
 Position India as a global brand and preferred
tourism destination in overseas market.
 Focus on Domestic Tourism as a major driver of
tourism growth.

12.  Increase number of Heritage Sites at UNESCO List
 Certain percentage of ticketed revenue to be given
for monument preservation
 Night Viewing at ASI Archaeological Monuments
 Policy for Vintage Cars
 Develop Special Tourism Zones
 Provide free Wi-Fi connectivity at tourist centres in
India.

13.  Extending Visa-on-arrival facility for more
countries as well as issuing electronic visas.
 Tax incentives for stake holders especially during
off seasons.
 Different mobile applications for various sectors
of tourism to provide information.
 Extend the facility of e-ticketing to about 25
monuments in India apart from the Taj Mahal and
Humayun Tomb.

14.  The ‘S’s used in previous policy i.e.
Swagat (Welcome); Soochna (Information);
Suvidha (Facilitation); Suraksha (Security);
Sahyog (Cooperation); Samrachana (Infrastructural
Development) and Safai (Cleanliness)
are important even today and the new policy looks
forward to give a serious thought to the causes of the
non-implementation of such schemes under the 2002
policy.