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Asymmetric Information and Middleman Margins:
An Experiment with Potato Farmers in India
Sandip Mitra
Indian Statistical Institute, Kolkata
Dilip Mookherjee
Boston University
Maximo Torero
International Food Policy Research Institute
Sujata Visaria
Hong Kong Univ of Science & Technology
May 2013
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Questions
How large are middleman margins relative to prices
received by farmers in LDCs?
To what extent do benefits of market growth trickle down to
farmers?
How are these affected by improvements in external
market price information available to farmers owing to
advances in IT?
More broadly, what role do middlemen play in agricultural
marketing
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Existing Evidence
Considerable evidence of large gaps between retail prices
of LDC exports and prices received by original producers
(Feenstra (1998), Morisset (1998))
Difficult to evaluate how much of these are accounted by
transport and distribution costs of intermediaries
Key problem: difficult to obtain data concerning costs and
markups of intermediaries
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Existing Evidence, contd.
Micro-level evidence of limited pass-through (less than
50%) of commodity export price increases to farmers:
Ugandan coffee 2002-03 (Fafchamps-Hill (2008))
Mozambique cashews in 1990s (McMillan, Rodrik and
Welch (2002))
Fafchamps-Hill show rising middleman margins were not
accompanied by rise in transport or storage costs
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Broad Questions
Possible reasons for high margins and limited
pass-through to farmers:
(a) trader market power, owing to collusion, limited entry
(capital requirements, network/reputational barriers), scale
economies in transport, storage etc.
(b) risk premium for insurance provided by traders to
farmers
(c) asymmetric information between traders and farmers
concerning price movements in wholesale or retail markets
where traders re-sell
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Broad Questions
Possible reasons for high margins and limited
pass-through to farmers:
(a) trader market power, owing to collusion, limited entry
(capital requirements, network/reputational barriers), scale
economies in transport, storage etc.
(b) risk premium for insurance provided by traders to
farmers
(c) asymmetric information between traders and farmers
concerning price movements in wholesale or retail markets
where traders re-sell
Relative importance of (a,b,c)? If (c) is important, scope for
low-cost policy interventions using new IT
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Recent Evidence Concerning Price Effects of
Cellphones
Jensen (2007), Aker (2010), Goyal (2010): increased use
of IT products reduce price dispersion across locations,
raise average returns for farmers (Kerala/Niger/MP)
Contrast: Fafchamps-Minten (2012) find no significant
treament effects on prices received by Maharashtra
farmers of offer of free SMS service providing
price/weather information
All of the above contexts: farmers sell directly in wholesale
markets rather than at farmgate
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Effect on Farmgate prices?
Focus on contexts where most sales are at the farmgate:
bilateral contracting between farmer and customary trader
(Ugandan coffee, Mozambique cashews, West Bengal
potatoes)
IT services provide each farmer with information
concerning prices at which their middleman re-sells the
good in markets
Primary advantage to farmer: reduce informational
disadvantage vis-a-vis middlemen (rather than who or
where to sell)
Farmer could negotiate a better farmgate price, or reduce
informational distortions in ex ante bilateral contract
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
This Paper
Context: potato farmers in West Bengal
Calculate (lower bound to) average margins earned by
local intermediaries, estimate pass-through
Conduct a field experiment providing farmers with
information about the intermediaries’ resale price in
wholesale and retail markets
Use observed impacts on farmgate prices and trade
volumes to test alternative models of
contracting/bargaining
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Preview of Main Findings
Large middleman margins in WB potato (≥ 50-90% of
farmgate prices); low (6-20%) pass-through from
wholesale to farmgate prices
Results of providing price information to farmers: no
average effects, increased volatility
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Preview of Main Findings
Large middleman margins in WB potato (≥ 50-90% of
farmgate prices); low (6-20%) pass-through from
wholesale to farmgate prices
Results of providing price information to farmers: no
average effects, increased volatility (consistent with pooling
equilibria of bargaining model, inconsistent with ex ante
contracting model)
Hence neither risk-sharing nor asymmetric information play
a significant role
Key cause of high margins: hierarchical marketing
arrangements, market power of middlemen
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Presentation Outline
1. Context: WB Potato Supply Chain, Markets and
Prices
2. Alternative Theories: ex ante contracting, ex
post bargaining
3. Experiment Details
4. Testing Different Theories
5. Implications
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
1. Context: Potato Supply Chain
We study two main potato growing districts of W Bengal:
Hugli, W Medinipur
Farmers harvest potatoes once a year (Feb-April), sell half
at harvest time, store the rest and sell later (May-Dec)
Sell mostly to local traders (phorias) who resell in
neighboring wholesale markets (mandi) to wholesalers
Who in turn sell to traders in city markets (Kolkata for
Hugli, Bhubaneswar for Medinipur) and in neighboring
states (Assam/AP)
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Supply Chain
City Markets
/Kolkata,
Bhubneshwar
Other States
Wholesale
Markets / Mandis
Farmers
Village Traders
Local Markets
92% 8%
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Supply Chain: Distances
City Markets
/Kolkata,
Bhubneshwar
Other States
Wholesale
Markets / Mandis
Farmers
Village Traders
Local Markets
80-400 km
3 km
0 km
5 km
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Gross/Net Prices at Various Layers
City Markets
/Kolkata,
Bhubneshwar
Other States
Wholesale
Markets / Mandis
Farmers
Village Traders
Wholesale
(Local) Markets
Rs. 6.38
Rs. 4.85
Rs. 4.52
Rs. 2.24/2.15 Rs. 2.55/2.22
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Average Margins
Key Fact: Less than 1% farmers sell to wholesalers in
mandi directly, so almost invariably farmers must go
through a local middleman (phoria)
When farmers sell in a local market or the mandi, they sell
to some other phoria located there
Prices farmers receive are significantly below resale prices
phorias receive at the mandi
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Average Margins, contd.
In 2008 (year of the experiment), average farmgate (gross)
price was Rs 2.24/kg; farmer sold at Rs 2.55 in local
market/haat
Whereas phorias received average price of Rs 4.85 in the
mandi
For farmers that sell directly to a local market, we know
their selling costs (transport, handling, storage), which
provides an upper bound estimate of these costs incurred
by traders
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Average Margins, contd.
Per Kg: transport costs Rs 0.24, handling & other costs Rs
0.35, storage costs (only for potatoes sold after June) Rs
0.89
Using these as upper bound for corresponding costs
incurred by traders, obtain a lower bound for net phoria
margin of Rs 2.02/1.13 for harvest/post-harvest sales
Equals 42/23% of wholesale price, and 90/50% of
farmgate prices for harvest/post-harvest sales
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Hierarchical Marketing System
What prevents farmers from selling directly to a
wholesaler?
Wholesaler does not want to negotiate with small farmers:
‘not worth my time’
Wholesaler transacts with 7-8 phorias per village, who are
‘aggregators’ in a classical hierarchical manner (a la Calvo
Wellisz):
deliver ‘reliable’ supply: stable quantity, good quality (80%
phorias inspect potatoes supplied by farmers)
can accept delayed payment from wholesaler
maintain ‘good relations’ with farmers (risk-sharing role?)
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Phoria Market Concentration
Not particularly concentrated: number of phorias in a
village ranges from 2–20, with mode 6 and mean 9.5,
number of farmers selling is 150-200
Median village market share of a phoria is 5%
58% (resp. 28%) selling to same phoria for more than 2
(resp. 5) years; no exclusive dealing or contractual
commitments
Some interlinkage: one out of three farmers borrow and/or
purchase from same phoria
No difference in price between old and new suppliers (but
some difference in non-price services)
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Resale Price Information
Farmers say they would like to know price at which phoria
resells the crop at the mandi
Latter decided by private negotiation between phoria and
wholesaler: they don’t like to publicize these prices
Farmers access to phones does not help: ‘we don’t know
who to call’
We paid ‘insider’ market vendors at the mandi to provide
us with this information daily
74% farmers say phoria is their primary source of
information about the resale price
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Price Shocks
Predicting prices on the basis of past price information for
farmers is difficult owing to huge fluctuations over time:
both across and within years
Annual average mandi (resale) price: Rs 7.60 in 2007,
4.85 in 2008, 10.72 in 2011, 12.37 in 2012
High co-movement with city prices: within-year
pass-through of weekly city price to mandi price exceeds
65%
Compared with insignificant (6%) pass through to farmgate
prices in 2008 (making it even harder to predict mandi
prices on the basis of farmgate prices)
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Wholesale Potato Prices for Different Years, Agmark
data, deflated by WB food price index
051015
Modalpriceperkg
2005w26 2006w26 2007w26 2008w26 2009w26 2010w26 2011w26
Week
Mandi prices adjusted for inflation in food article prices in West Bengal.
2005−2011
Mandi prices for jyoti potatoes, Agmark data
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Analysis of Variance of Mandi Prices
Table 3: Analysis of Variance of Mandi Prices
Source MSE F
Year 6382.05 2980.75***
Period 1756.82 820.53***
Year x Period 731.69 341.74***
Mandi 165.92 77.49***
Mandi x Year 54.61 25.50***
Observations
R-squared
2717
0.87
Notes: Based on weekly averages of mandi
prices for the months June-November in
2007, January - November in 2008 and
2011, and January-April in 2012. Periods
refer to three "seasons" when potato sales
occur: harvest (weeks 1-12), post-harvest
early (weeks 13-26) and post-harvest late
(weeks 27-52). A mandi is defined as a
variety-year combination.
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Intra-year Pass-through of City Prices
Table 2: Within-year Pass-through of Weekly City
Prices to Farmgate and Mandi Prices
Farmgate Mandi Mandi
price price price
2008 2008 2011
City price 0.06 0.67*** 0.74***
(1.07) (16.85) (13.82)
Constant 2.11*** 0.65 -0.72
(4.66) (1.38) (-1.54)
R-squared 0.50 0.91 0.95
Observations 689 949 1,031
Notes: Observations are market-variety-week
combinations. City is Kolkata for Hugli and
Bhubaneswar for Medinipur. Week and mandi
dummies are included. t-statistics in parentheses.
*** p<0.01, ** p<0.05, * p<0.1
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Explaining Across-Year Variations in Mandi Prices
Table	
  1:	
  Explaining	
  Varia1ons	
  in	
  Mandi	
  Prices
Pooling	
  data	
  across	
  2007,	
  2008,	
  2011,	
  2012
(1) (2)
Local area yield (tonnes/acre) -0.37 -0.42***
(-1.44) (-7.11)
Distance ('00 km) -0.21
(-0.86)
% households with landline 1.31
(0.25)
% villages with pucca road 1.14
(1.00)
% villages with factory/mill -1.50
(-1.33)
adult male wage rate 0.01
(0.18)
2008 -1.81** -1.13***
(-2.11) (-5.79)
2011 4.52*** 5.68***
(4.10) (22.53)
2012 5.73*** 8.98***
(6.59) (37.99)
Constant 10.62*** 0.81
(3.69) (1.31)
R-squared 0.78 0.81
Observations 86 2,717
Notes: Column 1 observations are mandi-year;
Column 2 observations are mandi-week;
Mandi denotes market-variety combination;
Distance measures distance to nearest city;
t-statistics in parentheses
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Ranking of Mandis by Price: 2008 versus other years
05101520
0 5 10 15 20
Mandi’s rank before 2008
after 2008 2008
Mandis’ relative price rank
Table: Price RankingsS. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Summary: Farmers’ Price Information
Farmers have no access to direct information regarding
mandi prices at which phoria will be able to re-sell potatoes
Predicting this on the basis of past price information of
farmers is difficult (esp in 2008) because:
farmgate prices co-move little with mandi or city prices
huge year-to-year fluctuations in mandi prices, of which
small part explained by local potato yields
2008 intra-year and across-mandi price patterns were so
different from other years
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
2.Theoretical Predictions
When farmers sell to middlemen rather than to markets
directly, effects of information provision depend crucially on
whether trade is governed by ex ante contracts or ex post
bargaining
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Theoretical Predictions: Implications of Ex Ante
Contracting
With ex ante contracts (necessary for risk-sharing),
asymmetric information results in screening distortions
Traders tempted to claim resale price is low in order to pay
low farmgate price; counteracted by lowering trade
volumes below efficient level
Providing information to farmers should reduce these
distortions: hence information provision should raise
average and reduce volatility of trade volumes
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Theoretical Predictions: Implications of Ex Ante
Contracting
With ex ante contracts (necessary for risk-sharing),
asymmetric information results in screening distortions
Traders tempted to claim resale price is low in order to pay
low farmgate price; counteracted by lowering trade
volumes below efficient level
Providing information to farmers should reduce these
distortions: hence information provision should raise
average and reduce volatility of trade volumes
(assuming competition among middlemen)
If traders have monopoly power, information provision will
have no effect
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
EAC Prediction
!" !" !" !"
#" $"
#%!&"
$'%!&"
$%!&"
#'%!&"
Figure: Bertrand competition among traders, risk neutrality
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
EAC Prediction
!" !" !" !"
#" $"
#%!&"
$'%!&"
$%!&"
#'%!&"
Figure: Bertrand competition among traders, risk aversion
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Testable Predictions of EAC
Robust prediction of EAC: reducing asymmetric
information should increase volume traded
Information treatment should expand average quantity
traded
Extent of increase typically larger, lower the mandi price
Expect heterogenous treatment effect: quantity expansion
should be larger, lower the realized mandi price
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Alternative Theory: Ex Post Bargaining
Field interviews confirm absence of any ex ante
agreements: stress the role of ex post bargaining
Middlemen make price offers (after observing v): signaling
rather than screening
Outside option: farmer can take his potatoes to the local
market/mandi and sell to another trader there (who re-sells
to a wholesaler at same v); 11% of farmer transactions
(4.5% of annual output) were in local markets in 2008
Collusion amongst village traders, and amongst market
traders, but no collusion between village and market
traders: sequential duopoly
Sunk transport cost at the local market: scope for hold-up
by market trader
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Separating Equilibrium: Graphical Illustration
v
p(v)	
  
m(v)	
  
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Partially Pooling Equilibrium: Graphical Illustration
v
p(v)	
  
m(v)	
  
v1	
   v2	
  
r1	
  
r2	
  
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Comparative Statics of Partially Pooling Equilibrium
v
p(v)	
  
m(v)	
  
v1	
   v2	
  
r1	
  
r2	
  
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Pooling Equilibria: Testable Predictions
Starting with a pooling equilibrium, improving the farmers
information lowers p, q for low v and raises p, q for high v
Average treatment effect will be zero, since m(v) is
unaffected and price offers made so that farmers are
indifferent between selling to VT or MT
Higher transport costs: lowers price offers and probability
of farmer accepting village trader’s offer
Higher v raises offer and lowers probability of farmer
accepting
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
4. Information Provision Experiment
Experiment involving 72 villages and 25 farmers per village
in Hugli and Medinipur
Two information treatments in 24 villages each:
Public (noticeboards)
Private (‘blocked’ cell phones for 4 farmers/village)
24 villages served as control
Villages at least 8 km from each other
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Experiment, contd.
Control-treatment villages paired to ensure balance within
each local area
Expect no effect on mandi prices: less than 1% supply to
mandi came from treated villages
Started experiment June-Nov 2007 but many problems
with cell-phones needed to be sorted out
Sorted out by end-2007, so we use data for one full year:
Jan-Nov 2008
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Table 4: Descriptive Statistics, by intervention group (baseline survey, 2007)
(1) (2) (3)
Village-level
Distance to mandi (km) 8.07 8.56 8.93
(1.01) (1.65) (0.88)
Has a PCO box (2007) 0.46 0.42* 0.67
(0.10) (0.10) (0.09)
Household-level
Owned land (2008) (acres) 1.19 1.09 1.09
(0.05) (0.05) (0.05)
Fraction land planted with potatoes (2007) 0.51 0.51* 0.53
(0.01) (0.01) (0.02)
Has a landline phone (2007) 0.24 0.23 0.25
(0.02) (0.02) (0.02)
Has a cell phone (2007) 0.34 0.31 0.34
(0.02) (0.02) (0.02)
ControlPrivate InfoPublic Info
Notes:***, ** and * denote difference from control is significant at 1%, 5%, 10% resp.
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Effects of Interventions on Source of Farmer Price
Information
Table 5: Effect of Interventions on Farmers Price Information
Probability of
tracking Days
since
tracked
Friends/Nbrs Other
(1) (2) (3) (5)
Private info 0.80 0.71*** 1.12 0.50 1.82
(0.47) (2.88) (0.19) (1.05) (0.79)
Phone recipient 1.71* 0.86*** 1.43 2.31 20.33***
(1.65) (2.78) (0.82) (1.47) (4.42)
Public info 8.00*** 0.80** 1.03 0.49 30.19***
(3.03) (2.20) (0.04) (1.10) (4.72)
Observations 10771 10771
Prob > χ2
0.00 0.00
Notes: In the fortnightly trading surveys (March — December 2008) a randomly selected 50%
sample (stratified by village) was asked if they kept track of retail or wholesale potato prices,
and if they answered yes, were asked to list up to 3 markets (2 varieties per market) where
they tracked prices, how long ago they last tracked the price, the price when they last
tracked it and the source of their information. Each observation is a household-variety-market
0.00
Information source
(4)
9302
Trader
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
5. Treatment Effects on Quantity and Prices
Predicted average effects:
contracting model predicts traded volumes should rise
bargaining model predicts zero average effect on prices
and quantities
Also examine heterogeneity of treatment effects w.r.t.
realized mandi price:
contract model predicts treatment will raise trade volumes
more in low v states
bargaining model predicts trade volumes will fall in low v
states, and rise in high v states
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Table 6: Average Effects of Intervention on Total Quantity Sold and Net Price Received
(1) (2) (3) (4)
Private info 484.65 16.09 -0.07 0.02
(0.88) (0.03) (-0.55) (0.15)
Phone 524.55 454.09 0.10 0.08
(1.18) (0.99) (1.05) (0.98)
Public info 229.40 -275.17 -0.10 -0.05
(0.44) (0.54) (-0.82) (0.47)
Land 2252.24*** 2218.82*** -0.09*** -0.07***
(12.89) (12.42) (-5.03) (4.82)
Constant 2844.90*** 3022.93*** 2.21*** 2.37***
(5.16) (6.69) (18.28) (26.40)
Mandi fixed effects No Yes No Yes
R-squared 0.35 0.39 0.37 0.44
Observations 2318 2318 2318 2318
Notes: The unit of observation is a farmer-variety-quality. A mandi is
defined as a market-variety combination. In columns (1) and (3) a variety
dummy for chandramukhi potatoes, a dummy for low-quality potatoes and a
dummy for Medinipur district are included; therefore the constant refers to
high-quality jyoti potatoes in Hugli district. All columns control for the
farmer's landholding. Columns (1) and (3) include controls for variety and
quality of potatoes, and a dummy for Medinipur district. Columns (2) and
(4) include mandi dummies. t-statistics are in parentheses. Standard errors
are clustered at the village level.
Total Quantity Sold (kg)
Net Price Received
(Rs/kg)
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Table 7: Heterogeneous Effects of Intervention on Total Quantity Sold and Net Price Received
(1) (2) (3) (4)
Private info -3027.18* -3066.96** -0.75** -0.61**
-1.67 (2.22) (2.11) (2.03)
Private info x Mandi price 782.06* 695.64** 0.15* 0.14**
(1.85) (2.15) (1.95) (2.02)
Phone 1221.77 1715.92 0.06 0.05
(0.94) (1.23) (0.18) (0.18)
Phone x Mandi price -159.73 -293.64 0.01 0.00
(0.50) (0.87) (0.09) (0.05)
Public info -2064.80 -2845.59** -0.21 0.02
(1.30) (2.26) (0.62) (0.08)
Public info x Mandi price 496.83 581.60** 0.02 -0.01
(1.33) (2.04) (0.28) (0.17)
Mandi price (annual average) -519.22*** 65.40 0.18** 0.18**
(2.93) (0.27) (2.38) (2.60)
Land 2249.33*** 2184.05*** -0.09*** -0.07***
(12.72) (11.96) (5.05) (5.55)
Constant 5197.65*** 2837.50** 1.73*** 1.58***
(5.37) (2.63) (5.63) (5.34)
Mandi fixed effects No Yes No Yes
R-squared 0.36 0.39 0.41 0.46
Observations 2299 2299 2299 2299
Quantity sold (kg) Net price received (Rs/kg)
Notes: The unit of observation is a farmer-variety-quality. A mandi is defined as a market-
variety combination. All columns include the farmer's landholding. In columns (1) and (3) a
variety dummy for chandramukhi potatoes, a dummy for low-quality potatoes and a dummy
for Medinipur district are included; therefore the constant refers to high-quality jyoti potatoes
in Hugli district. Columns (2) and (4) include mandi dummies. The average mandi price for
each individual farmer-variety is calculated as the average price of potatoes in the relevant
mandi, averaged over the weeks in which the farmer made a potato sale. Thus the average
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Predicted Treatment Effects at 10th/90th percentile
Table 8: Total Effects of the Intervention on Quantity Sold and Net Price Received, 10th and 90th Percentile
(1) (2) (3) (4)
Private information, no phone
10th percentile -746.16 -1038.01* -0.32* -0.20
(1.04) (1.70) (1.98) (1.57)
90th percentile1736.71* 1170.48 0.14 0.25
(1.80) (1.37) (0.86) (1.46)
Private information, with phone
10th percentile 9.72 -178.55 -0.25 -0.13
(0.01) (0.21) (1.30) (0.77)
90th percentile1985.47* 1097.70 0.23 0.33
(1.76) (1.04) (1.06) (1.47)
Public information
10th percentile -615.73 -1149.27* -0.15 -0.01
(0.97) (1.97) (0.98) (0.08)
90th percentile 961.58 697.16 -0.08 -0.04
(1.09) (0.94) (0.45) (0.26)
Mandi fixed effects No Yes No Yes
Notes: Total effects are computed at the 10th percentile and 90th percentile of mandi prices
using results from the heteregenous effects regressions.
Net price received (Rs/kg)Quantity sold (kg)
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Predicted Treatment Effects at 10th/90th percentile,
Using Deviation from ‘Expected’ Price
Quantity Quantity Net Price Net Price
Private information, no phone
10th percentile -2449.89 *** -2955.29 *** -0.25 -0.09
(3.08) (3.26) (1.03) (0.53)
90th percentile 2777.22 *** 2123.19 *** 0.06 0.11
(3.79) (3.20) (0.41) (0.73)
Private information, with phone
10th percentile -1808.98 * -2621.14 ** -0.14 0.01
(1.94) (2.50) (0.52) (0.05)
90th percentile 3542.95 *** 3039.67 ** 0.19 0.20
(2.82) (2.60) (1.10) (1.13)
Public information
10th percentile -1830.98 ** -2465.10 *** -0.14 -0.09
(2.39) (2.90) (0.60) (0.58)
90th percentile 1679.93 ** 1037.57 -0.06 0.07
(2.19) (1.56) (0.39) (0.42)
Mandi fixed effects No Yes No Yes
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Summary of Treatment Effects
Absence of any significant average treatment effects
(analogous to Fafchamps-Minten (2011))
Masked significant heterogeneous impacts
Reject contracting model, results consistent with pooling
equilibria of bargaining model
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Additional Predictions of Partial Pooling in Ex Post
Bargaining Model
1. Farmers exposed to information treatments track local
market prices with less error
2. Farmgate (gross) price is lower than gross price
received by a farmer in a mandi sale (p(v) < m(v))
3. More market sales when v is higher (α(v) decreasing)
4. More market sales where transport costs are higher
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Testing Additional Prediction no. 1 of Bargaining Model
Table 9: Effect of Intervention on Normalized Error Variance
in Tracked Price relative to Actual Local Market Price
Public info Private info Control
(1) (2) (3)
Standard deviation
of normalized error 0.33 0.32 0.40
Observations 2957 1335 1802
(3)/(1) (3)/(2) (2)/(3)
1.541*** 1.418*** 0.920*
_______________________________ ___________________________ ______________________
is defined as (tracked price - actual market price)/actual market price.
Variance-comparison test F-statistic
Note: Half the farmers in the sample were asked each fornight
if they tracked the prices in local markets, and if so which markets, and what the price
when they last checked. The date when they checked was matched to the actual
was average price in that market in that fortnight. The normalized error
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Testing Additional Prediction no. 2 of Bargaining Model
Table 10: Farmers Gross Price Difference between Farmgate and Local-Market Sales
Overall Hugli Medinipur
(1) (2) (3)
Sold to market 0.36*** 0.56*** 0.36*
(2.78) (2.99) (1.99)
Mandi price 0.23*** 0.47*** 0.19***
(5.07) (6.92) (4.65)
Constant 1.44*** 0.73*** 1.30***
(9.06) (3.11) (5.78)
R-squared 0.37 0.48 0.29
Observations 3919 2002 1917
Notes: The unit of observation is a farmer-quality-variety-week
when a transaction occurred. Landholding, a variety dummy for
chandramukhi potatoes, a quality dummy for low quality
potatoes and a district dummy for Medinipur are included;
therefore the constant term is the coefficient on high-quality
jyoti potatoes in Hugli. t-statistics are in parentheses. Standard
errors are clustered at the village level.
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Testing Additional Predictions no. 3,4 of Bargaining
Model
Table 11: Likelihood of Market Sales Regressed on Mandi Price
Overall Hugli Medinipur West
(1) (2) (3)
Mandi price 1.61*** 0.85 1.68***
(3.55) (0.45) (3.37)
Land owned 0.93 0.86 0.96
(1.10) (0.76) (0.58)
Medinipur dummy 4.72**
(2.41)
Prob > χ2
0.00 0.58 0.00
Observations 3919 2002 1917
Notes: The unit of observation is a farmer-variety-
quality combination in a week when a positive quantity
is sold. The results show odds-ratios and z-statistics
for logit regressions. Landholding, a variety dummy for
chandramukhi potatoes and a dummy for low-quality
potatoes are included. Standard errors are clustered at
the village level.
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets
Implications
Failure of information treatments to help farmers secure
higher prices reflect weaknesses of both formal and
informal institutions
Weakness of formal institutions: no centralized wholesale
markets permitting farmers to sell directly
Weaknesses of informal trading relationships: no long term
contracts or insurance; ex post bargaining with highly
restricted competition between traders
Policy makers need to focus on ways of enhancing
competition (eg encouraging entry of modern retailers that
contract directly with farmers)
S. Mitra, D. Mookherjee, M. Torero, S. Visaria
Asymmetric Info & Middleman Margins in Potato Markets

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05.16.2013 - Dilip Mookherjee

  • 1. Asymmetric Information and Middleman Margins: An Experiment with Potato Farmers in India Sandip Mitra Indian Statistical Institute, Kolkata Dilip Mookherjee Boston University Maximo Torero International Food Policy Research Institute Sujata Visaria Hong Kong Univ of Science & Technology May 2013 S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 2. Questions How large are middleman margins relative to prices received by farmers in LDCs? To what extent do benefits of market growth trickle down to farmers? How are these affected by improvements in external market price information available to farmers owing to advances in IT? More broadly, what role do middlemen play in agricultural marketing S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 3. Existing Evidence Considerable evidence of large gaps between retail prices of LDC exports and prices received by original producers (Feenstra (1998), Morisset (1998)) Difficult to evaluate how much of these are accounted by transport and distribution costs of intermediaries Key problem: difficult to obtain data concerning costs and markups of intermediaries S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 4. Existing Evidence, contd. Micro-level evidence of limited pass-through (less than 50%) of commodity export price increases to farmers: Ugandan coffee 2002-03 (Fafchamps-Hill (2008)) Mozambique cashews in 1990s (McMillan, Rodrik and Welch (2002)) Fafchamps-Hill show rising middleman margins were not accompanied by rise in transport or storage costs S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 5. Broad Questions Possible reasons for high margins and limited pass-through to farmers: (a) trader market power, owing to collusion, limited entry (capital requirements, network/reputational barriers), scale economies in transport, storage etc. (b) risk premium for insurance provided by traders to farmers (c) asymmetric information between traders and farmers concerning price movements in wholesale or retail markets where traders re-sell S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 6. Broad Questions Possible reasons for high margins and limited pass-through to farmers: (a) trader market power, owing to collusion, limited entry (capital requirements, network/reputational barriers), scale economies in transport, storage etc. (b) risk premium for insurance provided by traders to farmers (c) asymmetric information between traders and farmers concerning price movements in wholesale or retail markets where traders re-sell Relative importance of (a,b,c)? If (c) is important, scope for low-cost policy interventions using new IT S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 7. Recent Evidence Concerning Price Effects of Cellphones Jensen (2007), Aker (2010), Goyal (2010): increased use of IT products reduce price dispersion across locations, raise average returns for farmers (Kerala/Niger/MP) Contrast: Fafchamps-Minten (2012) find no significant treament effects on prices received by Maharashtra farmers of offer of free SMS service providing price/weather information All of the above contexts: farmers sell directly in wholesale markets rather than at farmgate S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 8. Effect on Farmgate prices? Focus on contexts where most sales are at the farmgate: bilateral contracting between farmer and customary trader (Ugandan coffee, Mozambique cashews, West Bengal potatoes) IT services provide each farmer with information concerning prices at which their middleman re-sells the good in markets Primary advantage to farmer: reduce informational disadvantage vis-a-vis middlemen (rather than who or where to sell) Farmer could negotiate a better farmgate price, or reduce informational distortions in ex ante bilateral contract S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 9. This Paper Context: potato farmers in West Bengal Calculate (lower bound to) average margins earned by local intermediaries, estimate pass-through Conduct a field experiment providing farmers with information about the intermediaries’ resale price in wholesale and retail markets Use observed impacts on farmgate prices and trade volumes to test alternative models of contracting/bargaining S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 10. Preview of Main Findings Large middleman margins in WB potato (≥ 50-90% of farmgate prices); low (6-20%) pass-through from wholesale to farmgate prices Results of providing price information to farmers: no average effects, increased volatility S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 11. Preview of Main Findings Large middleman margins in WB potato (≥ 50-90% of farmgate prices); low (6-20%) pass-through from wholesale to farmgate prices Results of providing price information to farmers: no average effects, increased volatility (consistent with pooling equilibria of bargaining model, inconsistent with ex ante contracting model) Hence neither risk-sharing nor asymmetric information play a significant role Key cause of high margins: hierarchical marketing arrangements, market power of middlemen S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 12. Presentation Outline 1. Context: WB Potato Supply Chain, Markets and Prices 2. Alternative Theories: ex ante contracting, ex post bargaining 3. Experiment Details 4. Testing Different Theories 5. Implications S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 13. 1. Context: Potato Supply Chain We study two main potato growing districts of W Bengal: Hugli, W Medinipur Farmers harvest potatoes once a year (Feb-April), sell half at harvest time, store the rest and sell later (May-Dec) Sell mostly to local traders (phorias) who resell in neighboring wholesale markets (mandi) to wholesalers Who in turn sell to traders in city markets (Kolkata for Hugli, Bhubaneswar for Medinipur) and in neighboring states (Assam/AP) S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 14. Supply Chain City Markets /Kolkata, Bhubneshwar Other States Wholesale Markets / Mandis Farmers Village Traders Local Markets 92% 8% S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 15. Supply Chain: Distances City Markets /Kolkata, Bhubneshwar Other States Wholesale Markets / Mandis Farmers Village Traders Local Markets 80-400 km 3 km 0 km 5 km S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 16. Gross/Net Prices at Various Layers City Markets /Kolkata, Bhubneshwar Other States Wholesale Markets / Mandis Farmers Village Traders Wholesale (Local) Markets Rs. 6.38 Rs. 4.85 Rs. 4.52 Rs. 2.24/2.15 Rs. 2.55/2.22 S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 17. Average Margins Key Fact: Less than 1% farmers sell to wholesalers in mandi directly, so almost invariably farmers must go through a local middleman (phoria) When farmers sell in a local market or the mandi, they sell to some other phoria located there Prices farmers receive are significantly below resale prices phorias receive at the mandi S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 18. Average Margins, contd. In 2008 (year of the experiment), average farmgate (gross) price was Rs 2.24/kg; farmer sold at Rs 2.55 in local market/haat Whereas phorias received average price of Rs 4.85 in the mandi For farmers that sell directly to a local market, we know their selling costs (transport, handling, storage), which provides an upper bound estimate of these costs incurred by traders S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 19. Average Margins, contd. Per Kg: transport costs Rs 0.24, handling & other costs Rs 0.35, storage costs (only for potatoes sold after June) Rs 0.89 Using these as upper bound for corresponding costs incurred by traders, obtain a lower bound for net phoria margin of Rs 2.02/1.13 for harvest/post-harvest sales Equals 42/23% of wholesale price, and 90/50% of farmgate prices for harvest/post-harvest sales S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 20. Hierarchical Marketing System What prevents farmers from selling directly to a wholesaler? Wholesaler does not want to negotiate with small farmers: ‘not worth my time’ Wholesaler transacts with 7-8 phorias per village, who are ‘aggregators’ in a classical hierarchical manner (a la Calvo Wellisz): deliver ‘reliable’ supply: stable quantity, good quality (80% phorias inspect potatoes supplied by farmers) can accept delayed payment from wholesaler maintain ‘good relations’ with farmers (risk-sharing role?) S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 21. Phoria Market Concentration Not particularly concentrated: number of phorias in a village ranges from 2–20, with mode 6 and mean 9.5, number of farmers selling is 150-200 Median village market share of a phoria is 5% 58% (resp. 28%) selling to same phoria for more than 2 (resp. 5) years; no exclusive dealing or contractual commitments Some interlinkage: one out of three farmers borrow and/or purchase from same phoria No difference in price between old and new suppliers (but some difference in non-price services) S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 22. Resale Price Information Farmers say they would like to know price at which phoria resells the crop at the mandi Latter decided by private negotiation between phoria and wholesaler: they don’t like to publicize these prices Farmers access to phones does not help: ‘we don’t know who to call’ We paid ‘insider’ market vendors at the mandi to provide us with this information daily 74% farmers say phoria is their primary source of information about the resale price S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 23. Price Shocks Predicting prices on the basis of past price information for farmers is difficult owing to huge fluctuations over time: both across and within years Annual average mandi (resale) price: Rs 7.60 in 2007, 4.85 in 2008, 10.72 in 2011, 12.37 in 2012 High co-movement with city prices: within-year pass-through of weekly city price to mandi price exceeds 65% Compared with insignificant (6%) pass through to farmgate prices in 2008 (making it even harder to predict mandi prices on the basis of farmgate prices) S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 24. Wholesale Potato Prices for Different Years, Agmark data, deflated by WB food price index 051015 Modalpriceperkg 2005w26 2006w26 2007w26 2008w26 2009w26 2010w26 2011w26 Week Mandi prices adjusted for inflation in food article prices in West Bengal. 2005−2011 Mandi prices for jyoti potatoes, Agmark data S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 25. Analysis of Variance of Mandi Prices Table 3: Analysis of Variance of Mandi Prices Source MSE F Year 6382.05 2980.75*** Period 1756.82 820.53*** Year x Period 731.69 341.74*** Mandi 165.92 77.49*** Mandi x Year 54.61 25.50*** Observations R-squared 2717 0.87 Notes: Based on weekly averages of mandi prices for the months June-November in 2007, January - November in 2008 and 2011, and January-April in 2012. Periods refer to three "seasons" when potato sales occur: harvest (weeks 1-12), post-harvest early (weeks 13-26) and post-harvest late (weeks 27-52). A mandi is defined as a variety-year combination. S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 26. Intra-year Pass-through of City Prices Table 2: Within-year Pass-through of Weekly City Prices to Farmgate and Mandi Prices Farmgate Mandi Mandi price price price 2008 2008 2011 City price 0.06 0.67*** 0.74*** (1.07) (16.85) (13.82) Constant 2.11*** 0.65 -0.72 (4.66) (1.38) (-1.54) R-squared 0.50 0.91 0.95 Observations 689 949 1,031 Notes: Observations are market-variety-week combinations. City is Kolkata for Hugli and Bhubaneswar for Medinipur. Week and mandi dummies are included. t-statistics in parentheses. *** p<0.01, ** p<0.05, * p<0.1 S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 27. Explaining Across-Year Variations in Mandi Prices Table  1:  Explaining  Varia1ons  in  Mandi  Prices Pooling  data  across  2007,  2008,  2011,  2012 (1) (2) Local area yield (tonnes/acre) -0.37 -0.42*** (-1.44) (-7.11) Distance ('00 km) -0.21 (-0.86) % households with landline 1.31 (0.25) % villages with pucca road 1.14 (1.00) % villages with factory/mill -1.50 (-1.33) adult male wage rate 0.01 (0.18) 2008 -1.81** -1.13*** (-2.11) (-5.79) 2011 4.52*** 5.68*** (4.10) (22.53) 2012 5.73*** 8.98*** (6.59) (37.99) Constant 10.62*** 0.81 (3.69) (1.31) R-squared 0.78 0.81 Observations 86 2,717 Notes: Column 1 observations are mandi-year; Column 2 observations are mandi-week; Mandi denotes market-variety combination; Distance measures distance to nearest city; t-statistics in parentheses S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 28. Ranking of Mandis by Price: 2008 versus other years 05101520 0 5 10 15 20 Mandi’s rank before 2008 after 2008 2008 Mandis’ relative price rank Table: Price RankingsS. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 29. Summary: Farmers’ Price Information Farmers have no access to direct information regarding mandi prices at which phoria will be able to re-sell potatoes Predicting this on the basis of past price information of farmers is difficult (esp in 2008) because: farmgate prices co-move little with mandi or city prices huge year-to-year fluctuations in mandi prices, of which small part explained by local potato yields 2008 intra-year and across-mandi price patterns were so different from other years S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 30. 2.Theoretical Predictions When farmers sell to middlemen rather than to markets directly, effects of information provision depend crucially on whether trade is governed by ex ante contracts or ex post bargaining S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 31. Theoretical Predictions: Implications of Ex Ante Contracting With ex ante contracts (necessary for risk-sharing), asymmetric information results in screening distortions Traders tempted to claim resale price is low in order to pay low farmgate price; counteracted by lowering trade volumes below efficient level Providing information to farmers should reduce these distortions: hence information provision should raise average and reduce volatility of trade volumes S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 32. Theoretical Predictions: Implications of Ex Ante Contracting With ex ante contracts (necessary for risk-sharing), asymmetric information results in screening distortions Traders tempted to claim resale price is low in order to pay low farmgate price; counteracted by lowering trade volumes below efficient level Providing information to farmers should reduce these distortions: hence information provision should raise average and reduce volatility of trade volumes (assuming competition among middlemen) If traders have monopoly power, information provision will have no effect S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 33. EAC Prediction !" !" !" !" #" $" #%!&" $'%!&" $%!&" #'%!&" Figure: Bertrand competition among traders, risk neutrality S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 34. EAC Prediction !" !" !" !" #" $" #%!&" $'%!&" $%!&" #'%!&" Figure: Bertrand competition among traders, risk aversion S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 35. Testable Predictions of EAC Robust prediction of EAC: reducing asymmetric information should increase volume traded Information treatment should expand average quantity traded Extent of increase typically larger, lower the mandi price Expect heterogenous treatment effect: quantity expansion should be larger, lower the realized mandi price S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 36. Alternative Theory: Ex Post Bargaining Field interviews confirm absence of any ex ante agreements: stress the role of ex post bargaining Middlemen make price offers (after observing v): signaling rather than screening Outside option: farmer can take his potatoes to the local market/mandi and sell to another trader there (who re-sells to a wholesaler at same v); 11% of farmer transactions (4.5% of annual output) were in local markets in 2008 Collusion amongst village traders, and amongst market traders, but no collusion between village and market traders: sequential duopoly Sunk transport cost at the local market: scope for hold-up by market trader S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 37. Separating Equilibrium: Graphical Illustration v p(v)   m(v)   S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 38. Partially Pooling Equilibrium: Graphical Illustration v p(v)   m(v)   v1   v2   r1   r2   S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 39. Comparative Statics of Partially Pooling Equilibrium v p(v)   m(v)   v1   v2   r1   r2   S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 40. Pooling Equilibria: Testable Predictions Starting with a pooling equilibrium, improving the farmers information lowers p, q for low v and raises p, q for high v Average treatment effect will be zero, since m(v) is unaffected and price offers made so that farmers are indifferent between selling to VT or MT Higher transport costs: lowers price offers and probability of farmer accepting village trader’s offer Higher v raises offer and lowers probability of farmer accepting S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 41. 4. Information Provision Experiment Experiment involving 72 villages and 25 farmers per village in Hugli and Medinipur Two information treatments in 24 villages each: Public (noticeboards) Private (‘blocked’ cell phones for 4 farmers/village) 24 villages served as control Villages at least 8 km from each other S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 42. Experiment, contd. Control-treatment villages paired to ensure balance within each local area Expect no effect on mandi prices: less than 1% supply to mandi came from treated villages Started experiment June-Nov 2007 but many problems with cell-phones needed to be sorted out Sorted out by end-2007, so we use data for one full year: Jan-Nov 2008 S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 43. Table 4: Descriptive Statistics, by intervention group (baseline survey, 2007) (1) (2) (3) Village-level Distance to mandi (km) 8.07 8.56 8.93 (1.01) (1.65) (0.88) Has a PCO box (2007) 0.46 0.42* 0.67 (0.10) (0.10) (0.09) Household-level Owned land (2008) (acres) 1.19 1.09 1.09 (0.05) (0.05) (0.05) Fraction land planted with potatoes (2007) 0.51 0.51* 0.53 (0.01) (0.01) (0.02) Has a landline phone (2007) 0.24 0.23 0.25 (0.02) (0.02) (0.02) Has a cell phone (2007) 0.34 0.31 0.34 (0.02) (0.02) (0.02) ControlPrivate InfoPublic Info Notes:***, ** and * denote difference from control is significant at 1%, 5%, 10% resp. S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 44. Effects of Interventions on Source of Farmer Price Information Table 5: Effect of Interventions on Farmers Price Information Probability of tracking Days since tracked Friends/Nbrs Other (1) (2) (3) (5) Private info 0.80 0.71*** 1.12 0.50 1.82 (0.47) (2.88) (0.19) (1.05) (0.79) Phone recipient 1.71* 0.86*** 1.43 2.31 20.33*** (1.65) (2.78) (0.82) (1.47) (4.42) Public info 8.00*** 0.80** 1.03 0.49 30.19*** (3.03) (2.20) (0.04) (1.10) (4.72) Observations 10771 10771 Prob > χ2 0.00 0.00 Notes: In the fortnightly trading surveys (March — December 2008) a randomly selected 50% sample (stratified by village) was asked if they kept track of retail or wholesale potato prices, and if they answered yes, were asked to list up to 3 markets (2 varieties per market) where they tracked prices, how long ago they last tracked the price, the price when they last tracked it and the source of their information. Each observation is a household-variety-market 0.00 Information source (4) 9302 Trader S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 45. 5. Treatment Effects on Quantity and Prices Predicted average effects: contracting model predicts traded volumes should rise bargaining model predicts zero average effect on prices and quantities Also examine heterogeneity of treatment effects w.r.t. realized mandi price: contract model predicts treatment will raise trade volumes more in low v states bargaining model predicts trade volumes will fall in low v states, and rise in high v states S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 46. Table 6: Average Effects of Intervention on Total Quantity Sold and Net Price Received (1) (2) (3) (4) Private info 484.65 16.09 -0.07 0.02 (0.88) (0.03) (-0.55) (0.15) Phone 524.55 454.09 0.10 0.08 (1.18) (0.99) (1.05) (0.98) Public info 229.40 -275.17 -0.10 -0.05 (0.44) (0.54) (-0.82) (0.47) Land 2252.24*** 2218.82*** -0.09*** -0.07*** (12.89) (12.42) (-5.03) (4.82) Constant 2844.90*** 3022.93*** 2.21*** 2.37*** (5.16) (6.69) (18.28) (26.40) Mandi fixed effects No Yes No Yes R-squared 0.35 0.39 0.37 0.44 Observations 2318 2318 2318 2318 Notes: The unit of observation is a farmer-variety-quality. A mandi is defined as a market-variety combination. In columns (1) and (3) a variety dummy for chandramukhi potatoes, a dummy for low-quality potatoes and a dummy for Medinipur district are included; therefore the constant refers to high-quality jyoti potatoes in Hugli district. All columns control for the farmer's landholding. Columns (1) and (3) include controls for variety and quality of potatoes, and a dummy for Medinipur district. Columns (2) and (4) include mandi dummies. t-statistics are in parentheses. Standard errors are clustered at the village level. Total Quantity Sold (kg) Net Price Received (Rs/kg) S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 47. Table 7: Heterogeneous Effects of Intervention on Total Quantity Sold and Net Price Received (1) (2) (3) (4) Private info -3027.18* -3066.96** -0.75** -0.61** -1.67 (2.22) (2.11) (2.03) Private info x Mandi price 782.06* 695.64** 0.15* 0.14** (1.85) (2.15) (1.95) (2.02) Phone 1221.77 1715.92 0.06 0.05 (0.94) (1.23) (0.18) (0.18) Phone x Mandi price -159.73 -293.64 0.01 0.00 (0.50) (0.87) (0.09) (0.05) Public info -2064.80 -2845.59** -0.21 0.02 (1.30) (2.26) (0.62) (0.08) Public info x Mandi price 496.83 581.60** 0.02 -0.01 (1.33) (2.04) (0.28) (0.17) Mandi price (annual average) -519.22*** 65.40 0.18** 0.18** (2.93) (0.27) (2.38) (2.60) Land 2249.33*** 2184.05*** -0.09*** -0.07*** (12.72) (11.96) (5.05) (5.55) Constant 5197.65*** 2837.50** 1.73*** 1.58*** (5.37) (2.63) (5.63) (5.34) Mandi fixed effects No Yes No Yes R-squared 0.36 0.39 0.41 0.46 Observations 2299 2299 2299 2299 Quantity sold (kg) Net price received (Rs/kg) Notes: The unit of observation is a farmer-variety-quality. A mandi is defined as a market- variety combination. All columns include the farmer's landholding. In columns (1) and (3) a variety dummy for chandramukhi potatoes, a dummy for low-quality potatoes and a dummy for Medinipur district are included; therefore the constant refers to high-quality jyoti potatoes in Hugli district. Columns (2) and (4) include mandi dummies. The average mandi price for each individual farmer-variety is calculated as the average price of potatoes in the relevant mandi, averaged over the weeks in which the farmer made a potato sale. Thus the average S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 48. Predicted Treatment Effects at 10th/90th percentile Table 8: Total Effects of the Intervention on Quantity Sold and Net Price Received, 10th and 90th Percentile (1) (2) (3) (4) Private information, no phone 10th percentile -746.16 -1038.01* -0.32* -0.20 (1.04) (1.70) (1.98) (1.57) 90th percentile1736.71* 1170.48 0.14 0.25 (1.80) (1.37) (0.86) (1.46) Private information, with phone 10th percentile 9.72 -178.55 -0.25 -0.13 (0.01) (0.21) (1.30) (0.77) 90th percentile1985.47* 1097.70 0.23 0.33 (1.76) (1.04) (1.06) (1.47) Public information 10th percentile -615.73 -1149.27* -0.15 -0.01 (0.97) (1.97) (0.98) (0.08) 90th percentile 961.58 697.16 -0.08 -0.04 (1.09) (0.94) (0.45) (0.26) Mandi fixed effects No Yes No Yes Notes: Total effects are computed at the 10th percentile and 90th percentile of mandi prices using results from the heteregenous effects regressions. Net price received (Rs/kg)Quantity sold (kg) S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 49. Predicted Treatment Effects at 10th/90th percentile, Using Deviation from ‘Expected’ Price Quantity Quantity Net Price Net Price Private information, no phone 10th percentile -2449.89 *** -2955.29 *** -0.25 -0.09 (3.08) (3.26) (1.03) (0.53) 90th percentile 2777.22 *** 2123.19 *** 0.06 0.11 (3.79) (3.20) (0.41) (0.73) Private information, with phone 10th percentile -1808.98 * -2621.14 ** -0.14 0.01 (1.94) (2.50) (0.52) (0.05) 90th percentile 3542.95 *** 3039.67 ** 0.19 0.20 (2.82) (2.60) (1.10) (1.13) Public information 10th percentile -1830.98 ** -2465.10 *** -0.14 -0.09 (2.39) (2.90) (0.60) (0.58) 90th percentile 1679.93 ** 1037.57 -0.06 0.07 (2.19) (1.56) (0.39) (0.42) Mandi fixed effects No Yes No Yes S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 50. Summary of Treatment Effects Absence of any significant average treatment effects (analogous to Fafchamps-Minten (2011)) Masked significant heterogeneous impacts Reject contracting model, results consistent with pooling equilibria of bargaining model S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 51. Additional Predictions of Partial Pooling in Ex Post Bargaining Model 1. Farmers exposed to information treatments track local market prices with less error 2. Farmgate (gross) price is lower than gross price received by a farmer in a mandi sale (p(v) < m(v)) 3. More market sales when v is higher (α(v) decreasing) 4. More market sales where transport costs are higher S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 52. Testing Additional Prediction no. 1 of Bargaining Model Table 9: Effect of Intervention on Normalized Error Variance in Tracked Price relative to Actual Local Market Price Public info Private info Control (1) (2) (3) Standard deviation of normalized error 0.33 0.32 0.40 Observations 2957 1335 1802 (3)/(1) (3)/(2) (2)/(3) 1.541*** 1.418*** 0.920* _______________________________ ___________________________ ______________________ is defined as (tracked price - actual market price)/actual market price. Variance-comparison test F-statistic Note: Half the farmers in the sample were asked each fornight if they tracked the prices in local markets, and if so which markets, and what the price when they last checked. The date when they checked was matched to the actual was average price in that market in that fortnight. The normalized error S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 53. Testing Additional Prediction no. 2 of Bargaining Model Table 10: Farmers Gross Price Difference between Farmgate and Local-Market Sales Overall Hugli Medinipur (1) (2) (3) Sold to market 0.36*** 0.56*** 0.36* (2.78) (2.99) (1.99) Mandi price 0.23*** 0.47*** 0.19*** (5.07) (6.92) (4.65) Constant 1.44*** 0.73*** 1.30*** (9.06) (3.11) (5.78) R-squared 0.37 0.48 0.29 Observations 3919 2002 1917 Notes: The unit of observation is a farmer-quality-variety-week when a transaction occurred. Landholding, a variety dummy for chandramukhi potatoes, a quality dummy for low quality potatoes and a district dummy for Medinipur are included; therefore the constant term is the coefficient on high-quality jyoti potatoes in Hugli. t-statistics are in parentheses. Standard errors are clustered at the village level. S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 54. Testing Additional Predictions no. 3,4 of Bargaining Model Table 11: Likelihood of Market Sales Regressed on Mandi Price Overall Hugli Medinipur West (1) (2) (3) Mandi price 1.61*** 0.85 1.68*** (3.55) (0.45) (3.37) Land owned 0.93 0.86 0.96 (1.10) (0.76) (0.58) Medinipur dummy 4.72** (2.41) Prob > χ2 0.00 0.58 0.00 Observations 3919 2002 1917 Notes: The unit of observation is a farmer-variety- quality combination in a week when a positive quantity is sold. The results show odds-ratios and z-statistics for logit regressions. Landholding, a variety dummy for chandramukhi potatoes and a dummy for low-quality potatoes are included. Standard errors are clustered at the village level. S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets
  • 55. Implications Failure of information treatments to help farmers secure higher prices reflect weaknesses of both formal and informal institutions Weakness of formal institutions: no centralized wholesale markets permitting farmers to sell directly Weaknesses of informal trading relationships: no long term contracts or insurance; ex post bargaining with highly restricted competition between traders Policy makers need to focus on ways of enhancing competition (eg encouraging entry of modern retailers that contract directly with farmers) S. Mitra, D. Mookherjee, M. Torero, S. Visaria Asymmetric Info & Middleman Margins in Potato Markets