Presentation to the Irish Chapter of the Professional Marketing Forum on the 17 September 2009 by Aileen O'Toole, Managing Director of AMAS. Covers topics such as B2B marketing, services marketing, online marketing, social media, internet marketing, digital trends and Web 2.0

1. Presentation to the Irish Chapter of the Professional Marketing Forum, September 2009 Aileen O’Toole, Managing Director, AMAS www.amas.ie eMarketing for professional services firms

3. Internet trends

4. State of the Net: the publication Available on www.amas.ie

5. Broadband use

6. Broadband use

7. Business use Source: IAPI Business Media Survey

8. Ad spend: traditional v. online

9. Top websites

12. Designing, building, managing a website

13. Web project elements

17. Free stuff Open source software or free tools

18. Share content Social bookmarking: powerful engines for viral and word-of-mouth referrals Video sharing sites help raise profile

19. Achieving good search visibility

20. The power of Google...

22. Web 2.0 and what it means to you

23. Web 2.0 Social networks Video Syndication Podcasts Mobile Customer service Social bookmarks Blogs User-generated content

24. Social networks Not just for the Bebo generation

25. Twitter

26. Case study: the Ideas Campaign

28. 14 January, 2009 How it all started.... RTÉ, Prime Time special on the economy

31. Social media

33. Managing your firm’s reputation online

34. Monitor your brand

35. Light touch moderation

36. Monitor and respond

38. Questions?