2. MARKETING
Marketing refers to the activities of a company associated with buying
and selling a product or service. It includes advertising, selling and
delivering products to people. People who work in marketing
departments of companies try to get the attention of target audiences
by using slogans, packaging design, celebrity and general media
exposure. endorsement
PROMOTION
Promotions refer to the entire set of activities, which communicate the
product, brand or service to the user. The idea is to make people
aware, attract and induce to buy the product, in preference over others
it include advertising, press releases, consumer promotions (schemes,
discounts, contests), while below the line include trade discounts,
freebies, incentive trips, awards and so on. Sales promotion is a part of
the overall promotion effort.
3. TYPE OF MARKETING
1. Internet Marketing
Internet marketing is any marketing strategy that takes place online.
Also referred to as online marketing, it encompasses a variety of
marketing forms like video advertisements, search engine marketing
and e-mail marketing
2.Offline Marketing
Offline marketing, the opposite of online marketing, includes all forms of
marketing that aren’t done on the Internet
3.Direct Marketing
Direct marketing’s main goal is to send a message directly to
consumers, without having to use any third party outlets. Examples of
direct marketing include mail marketing, telemarketing and direct selling
4. Promotional Marketing
Promotional marketing is a common form of marketing strategy that
companies use to motivate a consumer to make a decision and
purchase their product . , including holding contests to win a prize,
offering coupons for purchasing a product at a discount,
4. 5. Paid advertising
This includes multiple approaches for marketing. It includes traditional
approaches like TVCs and print media advertising.
6. Cause marketing
Cause marketing links the services and products of a company to a
social cause or issue. It is also well known as cause related marketing.
7. Relationship marketing
This type of marketing is basically focused on customer building.
Enhancing existing relationships with customers and improving
customer loyalty.
8. Undercover marketing
This type of marketing strategy focuses on marketing the product while
customers remain unaware of the marketing strategy. It is also known
as stealth marketing.
9.. Word of mouth
It totally relies on what impression you leave on people. It is traditionally
the most important type of marketing strategy. Being heard is important
in business world. When you give quality services to customers, it is
likely that they’d promote you.
5. TYPE OF PROMOTION
1.Word of Mouth
2. Digital Marketing
3. Sampling
4. Advertising:
4.Personal selling ; : A process of helping and persuading one or more
prospects to purchase a good or service or to act on any idea through the
use of an oral presentation
Sales promotion ; Media and non-media marketing communication are
5.employed for a pre-determined, limited time to increase consumer
demand stimulate market demand or improve product availability.
6.Public relations: Paid intimate stimulation of supply for a product, service,
or business unit by planting significant news about it or a favorable
presentation of it in the media. Examples: Newspaper and magazine
articles/reports, TVs and radio presentations, charitable contributions,
speeches, issue advertising, and seminars.
6. 7.Direct Marketing is a channel-agnostic form of advertising that allows
businesses and nonprofits to communicate straight to the customer, with
advertising techniques such as mobile messaging, email, interactive
consumer websites, online display ads, fliers, catalog distribution,
promotional letters, and outdoor advertising
7. IMPORTANCE OF MARKETING AND PROMOTION IN
RESORT MANAGEMENT
1) Increasing brand awareness –
Promotions help in creating brand awareness. With the help of various
media like the television, billboards, radio or local newspaper news, you
can spread across information about your brand and company, which
helps people to find out more about you and look into your products and
make purchases.
8. 2) Increasing customer traffic –
Also, promotion helps in helps in increasing customer traffic. The more
you promote your brand, the more will the customers know about you
and your company and the more will they be interested in your
products. Promotion can be done even by giving out free samples
which works wonders for customers! They try your product and
ultimately, come to you and make purchases.
3.Understanding Your Clients
Promotional and marketing strategies can also assist your business in
understanding and connecting with clients and customers. If your
marketing plan is loosely structured, you might not have much success
at targeting products to the "right" demographics. Having a solid and
well-thought-out marketing plan can help you identify gaps in the
marketplace and provide feasible solutions for your clients.
9. 4.Developing Financial Goals
Promotional and marketing strategies are also important for guiding
your business into the development of financial goals. Financial goals
are two-fold: They are related to your sales targets and also to your
expenses budget. Sales targets are initially set as part of the marketing
plan but might change over time according to changing market
conditions, increases in product price, or increases or decreases in
consumer demand. Monitoring expenses is also part of financial goal
development
5.Strategic Planning
Another important aspect of promotional and marketing strategies
involves strategic planning. Strategic planning is a concept that
encompasses marketing, promotion, sales, and financial goals and is
essentially about developing goals for your business. Having a strategic
plan for your business means having plans in place to deal with both
expected and unexpected situations
10. 6.Higher Sales
Once your product, service or company gets on the radar screen of
your prospects, it increases your chances that consumers will make a
purchase. As awareness becomes a reality, it is also the point where
new customers start to spread the word, telling friends and family about
this amazing new product they discovered. Your sales will steadily
increase as the word spreads. Without employing marketing strategies,
these sales may not have ever happened; without sales, a company
cannot succeed
7.Healthy Competition
Marketing also fosters an environment in the marketplace for healthy
completion. Marketing efforts get the word out on pricing of products
and services, which not only reaches the intended consumers, but also
reaches other companies competing for the consumers’ business
12. FECILITY OFFERED BY THE RESORT
1. HIGH CLASS ROOMS
2. Ettukettu, the Specialty Restaurant
3.Ayurveda, Ayurmana
4.Yoga & Meditation
5.Conference Room
MARKETING STRATERGY
1..Destination Weddings at Kumarakom Lake Resort
2.Special Offers
3.LAST MINUTE DEAL, Book within 7 days and get 10%
discount on Best Available Rate.
4. FLASH SALE, BOOK EARLY AND SAVE, Book 14 days in
advance and enjoy an exclusive 15% discount on our best
available rates,
5. HONEYMOON, Hideaways @ Kerala - Holiday Packages,
13. PROMOTIONAL STRATERGY
.It is the only resort in the Kerala where prince
Charles where accommodated during the visit on
Kerala and he celebrated his 65 th .birthday in the
hotel
.It is the only hotel that featured in the BBC news as
on of the most luxurious holiday destination in the
world
