This presentation was given by Leigh McAlister, University of Texas at Austin, at a pre-conference of the 2015 American Marketing Association Winter Marketing Educators Conference in San Antonio, TX.

3. 1978
StrategyQuant
CB
We all wanted to answer
questions important to managers

4. 1978
StrategyQuant
CB

5. 1978
StrategyQuant
CB

6. 1978
StrategyQuant
CB

7. 1978
StrategyQuant
CB

8. AND THEN…
StrategyQuant
CB
Analytical

9. AND THEN…
StrategyQuant
CB
Bayesian
Analysis
Analytical

10. BY 2005…
StrategyQuant
CB
Bayesian
Analysis
Methods
Managerial Questions
Best Data to Answer Them

11. MOST RECENTLY: INVASION OF
ECONOMISTS AND PSYCHOLOGISTS…
They’ve come for money.

12. INVASION OF ECONOMISTS AND
PSYCHOLOGISTS…
Quant
CB
Bayesian
Analysis
Strategy
Methods
Analytical
Managerial Questions
Best Data to Answer Them

13. MANAGERIAL RELEVANCE?
Strategy
Quant
CB

14. MANAGERIAL RELEVANCE?
Strategy
Quant
CB
I don’t want
to be a
handmaiden
to industry

15. MANAGERIAL RELEVANCE?
Strategy
Quant
CB
My field
experiment
with price cuts
eliminates
endogeneity

16. MANAGERIAL RELEVANCE?
Strategy
Quant
CB

17. MANAGERIAL RELEVANCE?
Strategy
Quant
CB
Analytical
Hey!
I’m
Strategy!

18. MARKETING SCIENCE DOCTORAL
CONSORTIUM
•THREE TRACKS
•ANALYTICAL MODELLING
•STRUCTURAL MODELS
•EMPIRICAL MODELS – I.E. FIELD EXPERIMENTS

19. Knowledge from
Other Fields Hiring PhD Training
Faculty
Submitted Papers
Review Process
Execution quality
Idea quality
Published Papers
Promotion and Tenure Process

20. Knowledge from
Other Fields Hiring PhD Training
Faculty
Submitted Papers
Review Process
Execution quality
Idea quality
Published Papers
Promotion and Tenure Process

21. QUESTIONS
•WHO ARE WE?
•WHO CONTROLS OUR RESEARCH PROGRAMS?
•SHOULD WE MORE CONSCIOUSLY TAKE
CONTROL?