Join the American Marketing Association, Chicago Chapter on June 22nd for the annual BrandSmart 2011Conference – the largest branding conference in the Midwest. Network with the city’s top marketing professionals and hear from some of the biggest marketing rock stars around. You’ll learn from the industry’s top performers what it takes to crank up the volume on your brand and become your own marketing rock star. Don’t miss your chance to attend this not to miss one day conference – Register at brandsmart2011.eventbrite.com

1. Join the American Marketing “Recognize magic when you see it. Be ready to toss the plan out the window and run with
Association, Chicago Chap- what fate deals you.”
ter on June 22nd for the annual - Led Zeppelin
BrandSmart Conference - the
largest branding conference in the John M. Greening
Midwest. Network with the city’s Northwestern University, Medill Gradu-
top marketing professionals and hear ate School of Integrated Marketing
from some of the biggest marketing Communications
rock stars around. You’ll learn from Associate Professor and Director of the
the industry’s top performers what Advertising-Sales Promotion
it takes to crank up the volume on
your brand and become your own
marketing rock star. John is an Associate Professor and Director of
the Advertising-Sales Promotion sequence in the
Medill Graduate School of Integrated Marketing
SPEAKER LINE-UP:
Communications at Northwestern University. Prior
Marcie Allen
to joining Northwestern, John spent 27 years
MAC Presents
at DDB Chicago, where he was an Executive
Vice President and Director of Client Services as
Linda Bartman
well as the Worldwide Account Director for the
Cars.com
Anheuser Busch account in the US and 22 other
countries. During that time he lead the team of
Lee Brown
over 400 globally that produced popular Budweiser
Groupon
campaigns such as the “Frogs”, “Ants”, “Spuds
McKenzie”, “The I love you, man”, “Yes, I am” and “Whassup”. These efforts helped
Kirk Chartier
Anheuser Busch increase its share of sales as well as share of the alcoholic beverage
optionsXpress Holdings, Inc.
margin pool for 7 consecutive years.
Tena Clark
In addition to his teaching duties at Medill,
DMI Music & Media Solutions
John has lectured at the Kellogg Center
for Executive Education, International
Luis Gallardo
Mass Retailers Association, NRF Retail
Deloitte
Advertising Conference as well as many BrandSmart 2011 Details:
other sponsored meetings. He maintains
John M. Greening
active consulting relationships with Wells When:
Northwestern University, Medill
Fargo Advisors, Kraft, Google, Henkel June 22, 2011
Graduate School of Integrated Mar-
Consumer Adhesives, EURO RSCG,
keting Communications Time:
Valassis Interactive and Vibes, a mobile
marketing company. 8:00 AM - 5:00 PM
Dave Knickerbocker
Chicago Blackhawks Where:
In addition John serves on the boards of
Advanced Circulatory Systems an early Spertus Institute
Dan Michelson 610 South Michigan Avenue
stage medical device company, Visible
Allscripts
World (addressable television), as well Chicago, IL 60605-1901
as non-profits’ Chicago Communities in (312) 322-1700
Bill Ogle
Schools and Chicago Catholic Charities.
Motorola Mobility, Inc
He is married and has two children and
resides in Wilmette, Illinois. John has a
Jeff Ragovin
BA, MA from Michigan State University.
Buddy Media