Presented at Chicago AMA Higher Education SIG group event on Jnauary 19, 2012.

1. Social and Mobile are here: Are You Ready? AMA SIG Higher Ed January 19, 2012 Nicole O’Connell Director of Enrollment Marketing Loyola University Chicago

4. Sources : 1-2 The International Telecommunication Union (2011). 3. Google (2011) 4. Portio Research (January 2011) . 5 ComScore MobiLens study, October, 2010. 6 Official Facebook Statistics 7 ABI Research (May 2010) 1. At the end of 2011, there were 6 billion mobile subscriptions, or 87 percent of the world population. 2. There are now 1.2 billion mobile Web users worldwide. 3. Mobile web traffic will surpass PC traffic by 2013. 4. 8 trillion text messages sent in 2011. 5. 83% of text messages opened within one hour of being received 6. There are more than 350 million active users, 44 percent, currently accessing Facebook through their mobile devices. 7. App stores will slowly decline as subscribers migrate from download apps to mobile Web sites. Mobile Stats / Trends

12. LUC.edu Metrics Q1 New Visitors – ’09, ‘10, ‘11 Segment Q1 2009 vs. Q1 2010 –New Visitor Growth Q1 2010 vs. Q1 2011 –New Visitor Growth Q1 2009 % of total new visitors Q1 2010 % of total new visitors Q1 2011 % of total new visitors LUC.edu Broadband +5% +6.4% Mobile +14,372% +82.2% .02% 3.0% 5.2% Undergraduate Broadband +11.4% -19.7% Mobile +7,781.8% +223.7% .04% 3.1% 8.7% GPEM Broadband +10.5% -14.1% Mobile +8,538.5% +206.6% .03% 2.7% 6.5%

17. Mobile Versions of Broadband Sites

18. SOCIAL MEDIA = ENGAGMENT

23. V i sion Commu n ication Websi t e Mark e ting G rowth Di r ect Innov a tion In t eractive Enhanc e d

27. Integrate Mobile and Social Media Text FINAID to 777555

28. Blogs and Twitter - they go together

29. HTML Email

32. Questions? Nicole O’Connell Director of Marketing and Communications Loyola University Chicago [email_address] 312.480.8108 mobile LinkedIn.com/n-o-connell @noconnell