American Marketing Association | Journals

insights in the classroom journal of marketing marketing strategy consumer behavior marketing communications digital marketing brand management technology marketing marketing social media marketing advertising services marketing social media retail marketing marketing and advertising pricing advertising and promotion intro to marketing management core marketing b2b marketing marketing analytics digital marketing – customer principles of marketing customer relationship management marketing research salesforce management customer experience retail innovation/new product development consumer research online review international marketing business-to-business marketing influencer marketing sales management innovation and creativity video new product development salesforce sales sharing economy ama awards corporate social responsibility consumer cognitive psychology sports scholarly insights content marketing management growth brand marketing management digital marketing; analytics marcom advertising consumer behavior phd doctorate degree career academia strategy consumer behavior digital marketing marketing strategy principles of marketing marketing excellence creativity analytics health music b2b customer service youtube media loyalty fundraising beauty ethics consumer customer satisfaction recycled and upcycled products storytelling animation online shopping negative reviews promotion services automotive service digital marketing - firms marketing organization word of mouth marketing mix online marketing online ratings online retailing tourism) hospitality movies entertainment marketing (e.g. models for marketing decision making co-creation and crowdsourcing adoption of innovations green marketing and sustainability board of directors freemium crowdsourcing ipo value academic research international business government job search careers research and development manufacturing market share kpi stock market shareholders entertainment sponsorship streaming ceo corporate cmo public policy well-being food insight in the classroom