Social software presentation_hastings
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Social software presentation_hastings
- 1. COLLABORATING AND MARKETING Web 2.0 Style
- 3. QUESTIONS?
- 7. COLLABORATION PLATFORMS Web 2.0 Platforms Already known, learning curve is shallow Web accessible Free Ning lessons Inconsistent features Fiddly Don’t spend more time setting up the platform than you will spend working on the project!
- 8. QUESTIONS?
- 9. COLLABORATION PLATFORMS Web 2.0 Project Management
- 12. COLLABORATION WITH PATRONS PT. 2 Questions (Facebook “descriptive words about the library, Twitter “how do you use your library) Harvard’s Library Labs - http://chronicle.com/blogs/wiredcampus/librar y-labs-turn-to-their-patrons-for-project- ideas/27111
- 13. COLLABORATION WITH PATRONS PT. 3 Trolls and complaints Moderate trolls Deal with complaints Policies
- 14. COLLABORATION WITH COMMUNITY ORGANIZATIONS Flickr, YouTube, Dropbox – all ways to connect and share content Shared Blogs, Facebook pages, Calendars
- 16. QUESTIONS?
- 17. MARKETING 2.0
- 19. MARKETING 2.0 BASICS From http://www.infotoday.com/mls/mar07/Ficht er.shtml Learn Create a plan Participate Be remarkable Help content travel Be part of the multimedia wave Monitor engagement and learn as you go
- 20. MARKETING CONSIDERATIONS Targeted content Events to Twitter New Materials to Facebook Etc. Automate for convenience, but don’t lose the personal touch Post non-auto posts occasionally! Be human
- 21. QUESTIONS?
- 22. MARKETING WITH SOCIAL MEDIA RSS Use and manipulate content Filter (Yahoo! Pipes) Twitter Twitterfeed – send RSS from calendar, blog, etc. to Twitter automatically (categories?) FriendFeed Pull RSS from all of your social sites (Twitter, Flickr, etc.) into one interface Make the “badge” available to other orgs Filter if necessary!
- 24. GO OUTSIDE THE LIBRARY BOX I’m not a marketer – learn from someone who is! Lots of great marketing blogs that don’t deal with libraries Chrisbrogan.com www.toprankblog.com adage.com/power150
- 25. QUESTIONS?
- 26. CREDITS Collaboration 2.0 Pic – Cliff Landis Collaboration Cartoon – Hiking Artist.com Collaboration Gen Y – Illinois Springfield Collaboration with Patrons – cindiann Collaboration Project Management – Generationbass.com Collaboration GTD – hawkexpress Marketing Milk – drinksmachine Marketing Metrics - DrJohnBullas
Notas do Editor
- Poll – 1:30
- Questions about reading from my LTR?
- Collaboration tools ≠ Collaborative workplace Collaborative attitudes Share the love (and the credit) Work with folks outside of your department Work with patrons and community organizations Create value with coworkers
- Gen Y (born between 1982-1994) not using Web 2.0 tools to support learning & collaboration (http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=408942&c=1)
- Standardize (for each project, at least) Consider learning curve Consider features Consider access (Coworkers can’t access Facebook from work? Don’t use it!!) Consider mobile issues (is it easily used from iPhone/iPad? Is that a concern with your coworkers?)
- Google Docs/Calendar Facebook, FriendFeed, Twitter, Tumblr Delicious Wikis Blogs Flickr, YouTube
- Newer than my report… Contain groupware features & social networking features Can be hooked into social networks Not necessarily free Project Management 2.0 = Collaboration Basecamp Nirvana
- Web 2.0 GTD Getting Things Done – David Allen Not intended to be collaborative Works well with collaborative teams, though Nozbe (not cheap!!) Remember The Milk (not as functional!!) Evernote (free, pretty functional!!)
- Provide ways for patrons to contribute content Publicize tags for Flickr and YouTube Open a Dropbox folder for file transfers
- Areas of interest (you can’t stay on top of it all) Smart friending Personal Learning Networks
- Press Releases Advertisements Flyers Brochures Bookmarks …
- How do I know my efforts are working? Analytics Google Analytics Twitter/Tumbler/FriendFeed Facebook Insights Metrics – page views, comments, retweets… Comment issues Offline marketing surveys – front desk comments, ask people at programs where they heard about it, circ stats for featured books, etc. Selling the use of your time for this effort