How Did You USE, DEVELOP & CHALLENGE Codes & Conventions Of Real Media Products?

1. How Did You
USE, DEVELOP
Or CHALLENGE
Existing Codes &
Conventions?

2. Soap Conventions Multi-Stranded Narratives
Soap Opera’s tend to have several storylines
going on at once, including the point of view of
Storylines all of the characters involved.
The storylines portrayed in Soap
Opera’s are focused on family life and
personal relationships. The most Sponsors
commonly used storylines are Soap Opera’s are funded by product
romance, love and secret-relationships. placement.
Basically everyday situations and
relationships. The storylines aren’t Characters No Relation To
unrealistic, However, it is unlikely all of The Characters in Soap The Real
these happening would occur in the Opera’s all tend to live World
same area at the time. These storylines together and have some Characters
usually go on for a few months this sort of links whether it be aren’t affected
keeps the audience interested as they friends or family. Soap by anything
want to discover the outcome. Opera’s tend to focus on that happens
people from a very in the real
Shown On TV working-class background world, but
All Soap Opera’s are shown on specific although there can be events such as
channels at different times during the exceptions to managers of Christmas are
evening depending on their content. companies some shown at the
characters work for. same date of
the real world.

3. Realism Fourth Wall
This is created through the use of Meaning that
clocks and diegetic sound. the whole shot
will show
Set In A Particular Place three walls of
Soap Operas all have social the room and
meeting points such as pubs, the camera is
café’s etc. All characters know the ‘fourth
each other well. wall’ which the
audience
Camera cannot see.
Most Soap Operas will use the
Multi Camera Technique as many Makeup
scenes can be captured from a Very little
range of angles. Soaps would also makeup is
mainly use static cameras to used on
capture their shots. characters to
create a
Characters’ Clothing/Costume realistic
Most characters would dress in everyday life
casual clothing throughout the of the
day as they all tend to be from a working-class
working-class background. people.

4. Research Into Soap Operas Branding
Hollyoaks is shown on E4.
There is also ‘Hollyoaks Later’
which is shown after the
Watershed for scenes that
aren’t appropriate to air until
then.
I have researched into
the Soap Opera which
the Soap Opera Trailer
my group our making
will be based on. I Hollyoaks is sponsored by Nikon. They
have gathered draw you in as part of an audience.
information on the Nikon go by the idea that ‘You live your
locations, branding life through your phone and upload and
and storylines of the share onto Twitter, Facebook and
Soap. This will help Instagram.
with my Soap Opera
Trailer to understand
how they use Camera
angles, setting,
lighting, clothing and
dialogue.

5. I have gathered Branding
information on Coronation Street is shown on ITV1, it is
locations, usually shown at 7:30PM.
storylines and
branding for Social
Realism. These
images will help
me with using the Although storylines broadcast from the
correct camera programme are very serious,
angles/shot types, Coronation Street has been known to
setting, clothing have light humour and comic
and dialogue. characters within the programme.
Coronation Street has been sponsored by Harvey’s and
recently switched to CompareTheMarket.com. Although
they were originally sponsored by Cadbury’s.

6. Existing Soap Research – Camera, Lighting, Sound & Mise En Scene
Camera Angles
Two shots are generally used in Hollyoaks to
establish a relationship between the characters.
It could also be used to involve movement or
action. Also, it is a good way to follow the
interaction between two people without getting
distracted by their surroundings.
Establishing shots are usually done to
show the surrounding and possibly in
this image it is useful in cases where
the action is very spread out.
Close up shots emphasise a persons a
persons emotional state. The audience
would then be drawn into the subject’s
personal space and shares their feelings.

7. Lighting
In Hollyoaks, they have used As you can see in my Soap
natural light, as you can see Opera (Affleck’s Palace) I
from the top image the sun is have also used natural light,
shining through the blinds this helps to create realism.
and reflecting off the walls.
For social realism, Soap
Opera’s work off natural light
and the weather that is there
at the time.

8. Sound
Hollyoaks Theme Tune
(Existing Soap Opera)
You can find this track at -
http://www.youtube.com/watch?v=zjVHdd3NHeI
Taylor Swift – Better Than
Revenge (My Soap Opera)
You can find this track at
-http://www.youtube.com/watch?v=dFo5-
LmelDo
I took inspiration for the soundtrack of my Soap Opera Trailer (Affleck’s Palace)from the
Hollyoaks Theme Tune. Hollyoaks have used a very up tempo song in major key which has
shown to be very catchy. I chose to use Taylor Swift’s song ‘Better Than Revenge’ as it is
also very up tempo and some of the lyrics used in the song such as “She should keep in
mind, she should keep in mind, there is nothing I do better than revenge” fit in very well
with the storylines used in this particular Soap Opera Trailer.

9. Mise En Scene
Hollyoaks Set Affleck’s Palace
(Existing Soap Opera) (My Soap Opera)
I have used
inspiration for
my Soap Opera
Trailer from
some sets used
in Hollyoaks, I
have not
necessarily tried
to copy the
locations but I
have used my
own twist on
them so they will
fit in with the
storylines I have
used.

10. Comparison – Hollyoaks (Existing Soap Opera) & My Soap Opera
Costume
All of the characters in
Social Realism Soap
Opera’s generally wear
quite casual clothing
which includes jeans,
hoodies and jogging
pants unless they are
going out somewhere
special. This would be
because the majority of
characters portrayed
are from a working-
class background so you
wouldn’t expect them
to be walking around in
clothes that are all
designer.

11. Comparison – Hollyoaks (Existing Soap Opera) & My Soap Opera
Ancillaries – Front Cover DATE
Strapline
I have included the date so
Features Rule Of Thirds I have used the
audiences will know when
I have included Characters eyes are in service providers
these Soap storylines are
several the first third of the which can be used
still going on.
features to my magazine front cover. to access the
magazine front programmes shown
cover, this will in the magazines.
draw in a much
wider target Main Image
audience. Both stars are
looking directly
Masthead
into the camera
I have added a new
with a serious
series of a Soap,
tone giving the
this will bring in a
magazine a
new type of
‘dark’ feel.
audience.
Colour Scheme Subheading Greybox
Only 2 or 3 colours have been use, This catchy line will attract I have used a greybox to
very simple to keep the front cover an audience and make draw the audience to one
looking professional and avoiding a them wonder what this of the features which is
‘trashy’ look. Drama will be about. most important.

12. Comparison – Hollyoaks (Existing Soap Opera) & My Soap Opera
Ancillaries – Billboard Poster
Branding
Slogan This has been
I have also used shown for
an advertising advertising
puff to draw an and to show
audience into the audience
watching the what channel
episode once it this Soap
comes out. Opera will be
performed
on.
Main Image
Date
This image has
I have included
included all of
the date so
the main
people will
characters
know when this
that will be
particular
involved in
episode will be
that particular
shown.
episode.

13. Development Our group Soap Opera Billboard Poster
decided to
Soap Opera Trailer shoot the
main shot
‘Foster
Scene’ in an
alley way to
give the
Trailer more
of a realistic
Soap Opera Front Cover feel.
I have developed my Soap Opera
Billboard Poster by just simply
having all characters dress in very
dark clothing to give the poster a
I have developed my Soap Opera Front very ‘intense’ feel as it suits
Cover by changing around the colour perfectly with the storylines.
scheme (adding another colour) to
draw in the target audience more.

14. Challenge
I have challenged the codes and conventions of this TV & Satellite layout by using
canted text on my subtitle. This has been done to highlight the headline, it is not
just rivalry but between the closest of friends, this could draw the audience in as
they might wonder what has happened to make them enemies. Although TV &
Satellite week is known as a ‘classy’ magazine by canting the text, nothing has
changed, the magazine front cover still looks professional.