Assessing social media impact
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Workshop on assessing social media impact for the SpotOn London 2012 conference: http://www.nature.com/spoton/event/spoton-london-formerly-science-online-london-2012/
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Assessing social media impact
- 1. Altmetrics Everywhere? Alan Cann, University of Leicester Internet Consulting Editor, Annals of Botany bit.ly/AJCann
- 3. Key Performance Indicators? Xavier Lasauca i Cisa: Social Media Analytics for R&D: a Catalan Vision
- 4. Dashboards • Social Mention • ChartBeat • Plum Analytics • Klout • Gink • Kred
- 5. CrowdBooster
- 6. CrowdBooster
- 7. The elephant in the room
- 8. Dark Social • The Atlantic: Dark Social: We Have the Whole History of the Web Wrong • GigaOm: Dark social: Why measuring user engagement is even harder than you think
Notas do Editor
- Dr Alan J. Cann, Department of Biology,Adrian Building, University of Leicester,University Road, Leicester LE1 7RH, UK.
- In the last couple of years altmetrics (the creation and study of new metrics based on social media for analyzing and informing scholarship) have popped up across the web.
- We have a plethora of numbers, but what should we be measuring?
- It astounds me that Klout continues to attract so much attention when it has been so thoroughly discredited - Gink is a more useful tool in my opinion ;-)The best of this bunch is probably Kred, which at least has a transparent public algorithm.
- The only tool in this class I use is CrowdBooster, which has a number of useful function.
- The only tool in this class I use is CrowdBooster, which has a number of useful functions.
- Where is all that direct traffic coming from? Welcome to the murky world of Dark Social (private channels such as email and IM).
- Measuring Impact is even harder than you think. So even before Facebook broke the newsfeed with EdgeRank, you didn't really know what was going on.