"Local Content, Local Search" - Chris Sherman (SearchEngineLand.com) 2009 AIM Conference

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Chris Sherman, Executive Editor of SearchEngineLand.com discusses local search, and the many possibilities it presents for the multifamily industry. At lease 70% of moving searches are within the same metro. Renters look for homes that are near work, school, parks and the freeway. How do we as an industry capture this traffic that is highly relevant and pre-qualified? What are the SEO benefits to targeting local searches? PropertyCentric, RentWiki, ReachLocal, Apartment Home Living and Google Local are just some of the national players creating local content to capture local search.

Tecnologia Design

Local Content, Local Search Chris Sherman, Executive Editor SearchEngineLand.com May 1, 2009

Search Is Now Habitual Source: Pew Internet & American Life Project

Flavors Of Local Search ,[object Object],[object Object],[object Object],[object Object],[object Object]

Local Search Is Bigger Than You Think ,[object Object],[object Object],[object Object]

Local Search Is Growing Fast ,[object Object],[object Object]

Why Search Is Important ,[object Object],[object Object],[object Object]

Searcher Behavior Is Growing More Sophisticated ,[object Object],[object Object],[object Object],[object Object]

Types of Local Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Visibility ,[object Object],[object Object],[object Object]

Local Search Ranking Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Links: The Most Important Ranking Factor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Even More Targeted: Local/Maps Results ,[object Object],[object Object],[object Object]

Showing Up On Maps: Business Listings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising On Google Maps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where You Want To Be Listed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consider Apartment-Specific Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Value Of Local Blogs ,[object Object],[object Object],[object Object],[object Object]

Other Online Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Take Aways ,[object Object],[object Object],[object Object]

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