Learn what the new year brings for Information Management and what you can do to plan for the upcoming challenges. For more information on Enterprise Content Management (ECM), visit our resource center: http://www.aiim.org/Resource-Centers/Enterprise-Content-Management.

1. Underwri(en by: Presented by:
Presented December 16, 2015
2016: The Year We Conquer
Informa?on Chaos

2. Underwri(en by: Presented by:
Introducing our Speakers:
2016: The Year We Conquer InformaEon Chaos
John Mancini
President
AIIM
@jmancini77
Digital Landfill Blog
Toby Bell
ECM Marke/ng &
Offering Strategy Lead
IBM
@tobybell

4. It means that your
customers are
struggling with
Digital Disrup5on.
This disrupEon is caused
by:
① ConsumerizaEon
② Mobile and Cloud
③ Internet of Things
Content and informaEon
management has a
criEcal role to play in
addressing this chaos.

5. “For the first Eme in history, the world’s
leading experts on acceleraEng technology
are consistently finding themselves too
conservaEve in their predicEons…”
--Stephen Kotler

6. ① OrganizaEons are thinking beyond the reasons
for their iniEal SharePoint implementaEon.
② The project team file sharing landscape has
been revoluEonized.
③ OrganizaEons are realizing that a pla^orm is
different from an applicaEon.
④ ECM investments are increasingly viewed
through a business rather technology prism.
⑤ OrganizaEons at scale are on a hybrid on-prem/
cloud path.
The SharePoint
Moment

7. Human
Resources
Customer
Service
Sales & MarkeEng
Legal
Finance
LogisEcs
Technology & Product
Development
What is your pla9orm strategy for the enterprise?

8. The “What is
this Industry?”
Moment
Many
flavors
of CM
Big process
flows
Sync and
share
Start with
the MFP
SaaS
process
silos
Customer
Exp Mgmt
Meat and
potatoes
Double
down on SP
Keep me
out of jail

9. ECM as a pla9orm for Business Content Services

10. It’s not about the content itself.
It’s about what you do with it.
① The “appifica?on” of business processes – How
do I accelerate development of soluEons using
no- and low-code approaches?
② Analy?cs – How do I digest massive amounts of
new data, apply structure where it doesn’t exist,
and use that structure to put data into acEon?
③ Infonomics – How do I value, manage, secure,
opEmize, and protect my informaEon assets,
wherever they exist (cloud, on-premise, or some
hybrid)?
The Customer
Centricity
Moment

11. A customer-centric approach
requires an “outside-in” mindset
that puts the customer in the
center of all things
Customer focused

12. The New Ways
to Work
Moment

13. 5 Challenges of the Digital Business
1. Legacy paper processes don’t
par5cipate
2. Informa5on silos hinder business agility
3. Many organiza5ons lack
sufficient IT support
4. Managing a mobile, dynamic and younger workforce
5. Retaining knowledge is more difficult

14. Case Management – the Pla9orm for the Digital Workplace

15. What does “ECM Success” Look Like?
① More than half of organizaEons (52%) are
working towards a company-wide ECM
capability, but only 14% have completed it.
② Only 39% have some degree of mobile access to
their ECM systems.
③ 62% of organizaEons with ECM systems are sEll
strongly reliant on their file-shares.
④ 60% of organizaEons with ECM systems
say…“Gaining user adopEon has been a big
problem for our ECM project.”
The “What Does
Success Look
Like?” Moment

16. How do you define success?
Investment Impact Categories
IT Impact
IT costs
IT cost savings
Business Impact
User efficiency
Business effecEveness
Risk and Uncertainty
Risk miEgaEon
Risk vs. reward
Strategic Impact
Scalability
Flexibility
Most organizaEons measure this
Many can determine this
Very few include these criteria

17. Case Study: TIAA-CREF
Improving Customer and Knowledge Worker Experience

18. IBM Business Content Services – cri5cal capabili5es
Capture Ac?vate Engage Protect Analyze
• Reduce paper
handling and
shipping
• Use content across
business systems
• Connect people,
content, analyEcs
and process into
Systems of Insight
• Reduce risk by
eliminaEng what
you don’t need
• Reveal insight
hidden in content
• Extract valuable
business data from
content
• Eliminate silos
between
departments
• Streamline
collaboraEon with
hybrid cloud
• Guard against fraud,
comply with
regulaEons
• Improve business
decisions
• Push capture
to the edge of
the enterprise
• Increased
producEvity of
teams
• Mobile access to
business content
• Govern content
throughout its
lifecycle
• Improve
performance of
people and systems

19. What have we all learned?
User adopEon is criEcal
IT to line of business (LOB) alignment via
shared services is criEcal
Benchmarks, be(er pracEces, use cases,
references, proof points and business
outcome measurements of every kind are
criEcal
Case Management soluEons – not just
enabling technology – are criEcal
ConnecEvity, integraEon, and open source
are criEcal
Cloud-based file sharing and collaboraEon –
coupled to on-premises content pla^orms –
are criEcal
ECM needs to be Easy: to buy, use, jusEfy,
and understand…
… Because Business Content is criEcal

20. Where are we going?
“The Future of ECM is CogniEve”
Cloud-connected
Well-protected
Well-integrated
Customer-facing
Mobile-friendly
Partner-friendly
AcEon-oriented

21. Learn more about
IBM Smarter Content Solu5ons
www.ibm.com/enterprise-content-management

22. Visit aiim.org/ecm
Enterprise Content Management
Resource Center
Want more informa,on on this topic?
Learn how to combine content analyEcs, collaboraEon, governance, and processes with
anywhere, anyEme access.
Access Industry Tutorials, Research, Webinars, and Expert Advice Blogs - all in one place

23. Underwri(en by: Presented by:
About AIIM
AIIM is the Global Community
of InformaEon Professionals
AIIM believes that the informaEon systems we use
at work should be simple, secure, and available
anywhere, anyEme, and on any device.
Our mission is to improve organizaEonal
performance by empowering a community of
leaders commi(ed to informaEon-driven innovaEon.
Learn more at www.aiim.org