1. AIESEC GOTHENBURG
(((communications team
How are we AIESEC When are we
going to recruit
more people?
TOMORROW going to do all
this? page 4
page 3 June, 2010 www.aiesec.org/sweden/gothenburg
AIESEC GOTHENBURG WINS THE NATIONAL
COMMUNICATION PLAN COMEPTITION
Competition still
baffled
KRISTOFFER.LC.P. (EDITOR)
kristoffer.chiem@aiesec.net
AIESEC Gothenburg sub-
Meet Johanna, a mitted the communication
Business and Law plan for the competition
as a newspaper, an idea
student page 2 hatched by the clever
Hayka, new VPTM of
It was an unexpected victory
AIESEC Gothenburg.
for AIESEC Gothenburg
as they released the
final version of their
communication plan last
night. In it were details, not
only regarding who their
target groups are for the next
year, but also how to reach
them and what message
to convey to the targeted
students. Additionally they
also explained about the
necessary actions to take
Who is Lars, a local
after reaching them.
Engineering student?
page 2
In the purpose of the com-
munication plan AIESEC
Gothenburg explained that
they wanted to create a plan
for how to reach out to po- it is also very important to groups to focus on, business
AIESEC Sweden celebrating the incredible victory.
tential members in order to provide a down to earth and and law students, engineer-
establish a secure member- family-like environment. ing and technical students
ship base for next year and We want, not only to find and social studies and global
finding suitable candidates the students we need in the studies students. In these
for leadership roles, thereby organization, we would also groups they made a stereo-
Buy the new
ensuring the talent pipeline. like to implement measures typical profile which they
for retaining them. In the thought would fit a future
“This is a perfect oppotunity struggle to make sure we AIESEC member from the
Gothenburg
to really find students inter- are noticed by students we area of expertise.
"I will grab the
ested in world issues who are need to identify their profile,
world," says Peter,
a
driven, pro-active and also cater to their needs and also
Social studies
idea now!
available for a long term com- keep our promises in order to
mitment in the organization,” make sure we live up to the
student? page 2
LCP of AIESEC Gothenburg, AIESEC brand.”
Kristoffer Chiem, said yester-
Do note that the pictures above
day while writing this article. In the communication plan
are pending approval by the
“If we can find these students they identified three major
owners and thus not compliant
with copyright law yet.
AIESEC GBG n Cold-cake Please note that this is a fictional advertisement for
internal, non-profit and educational use only and that any
similarities to existing brands are co-incidental.

2. WHO ARE THESE STUDENTS?
Do note that these pictures are
pending approval by the owners
and thus not compliant with
copyright law and rules yet.
Johanna, in her first university year Lars in his home, the AIESEC office, Peter, first year student at the Global
the first university year. Studies programme.
KRISTOFFER.LC.P. (EDITOR)
India or Turkey during the one of the reasons for join- Facebook and the AIESEC more information about
kristoffer.chiem@aiesec.net
Summer Abroad campaign ing AIESEC. Gothenburg website, when how working in AIESEC can
not using a specialized web- improve their soft skills
AIESEC Gothenburg is
last year.
He is likes to communicate site for a specific project. In and also how they can
interested in recruiting
and mingle with people from combination with the other get leadership experience
social studies students,
different backgrounds and measures, this will prove through working in AIESEC.
engineering students and
Lars is a freshman student at
cultures. He is interested in quite effective for AIESEC For Social studies students,
business students but
Chalmers who is interested
global issues, both big ones Gothenburg. Emails will be one of the core selling points
who are these people and
in improving his soft skills
Johanna is a young busi- such as starvation, environ- sent according to a email will be the societal impact
what are their needs?
and gaining relevant leader-
ness or law student who is hip experience for a future mental issues, war, but also list found on the university and it is important to have
mainly interested in AIESEC career. He joined AIESEC smaller ones such as cultural internal website. examples to show.
because of the chance of mainly because it is a bit misunderstanding in Swe-
learning professional skills different compared to most den and how to improve Lecture bashes will be con- In the promotions we will
and expanding her network. other organizations at his society wherever he is. ducted whenever there is ca- not only inform about what
She also sees the internship school and also because of pacity and there is a specific AIESEC is and offers, but
opportunity as an important the network and profession- Peter is also quite ambi- need to be addressed in the also try to make sure they
part, at least initially before al workshop events he tried tious and feels that AIESEC organization. Posters will really get to know us and see
she gets more involved with arranged by AIESEC. Sure can help him realize his be more used than lecture that we have some pretty
the daily operations and he joined on these factors ambitions, one of them is bashes initially because of cool people in AIESEC (Swe-
challanges she gets here. but he stayed because of the an internship abroad, the capacity issues and they will den and internationally) and
people in the organization other one is improving soft both lead to an AFTERWORK that we do things which will
She is very ambitious and and the challenges he gets skills and helping others to mingle or an informational impact society in one way or
proactive. Her interests to face. improve their soft skills and half-day during a weekend another(with examples).
involve but are not limited to educating the masses on where we can introduce
entrepreneurship, leader- Lars is also very ambitious global issues. He is changing AIESEC and bring some food Online presence will be
ship and improving her and has learned to be more the world, one person at a and get to know the people quite important for us as it
prospects for a top-job in pro-active through AIESEC. time as he likes to say. who wants to join us. needs little resources, both
investment banking, a re- His interests involve but are time and staff-wise. We will
spectable law firm or a large not limited to technical gad- The underlying message will work with Facebook and
multinational corporation. gets, programming , social be about the global learning our website which will be
How can we
media and web design. Since environment, the unique more linked to each other. If
During her first university joining AIESEC he has been combination of leadership we have any longer projects
reach these
year she joined AIESEC Go- a major help with recruiting experience, internship expe- there can be a blog about
people?
thenburg and at the time she other students at Chalm- rience, skills development, them on the website where
felt like she was very busy ers and the IT University as networks and being active. you can follow the process
because of how the business well as helping to design the and see how smart we work
AIESEC Gothenburg is
and law programme was website and promotional The posters will be focused in AIESEC.
planning to use social
made by the university, material. on the perceived needs of
media and internet for
taking 35 credits compared the students at the school. On the website will be more
all three groups. We
to the normal 30 credits. For example, business information about all our
also plan to have some
However, she managed to students will have more LC meetings and the people
specified lecture bashes,
overcome it with support Peter moved to Sweden information regardning pro- who are interested can drop
focused on recruiting
from the leaders in the when he was only 4 years fessional skill development by at the end of our LC meet-
for a specific position.
organization and has now old and started university with concrete examples of ings and present themselves
Posters and flyers will be
been in AIESEC for three at the age of 19. He is a true what kind of skills and how if they like to join when we
an important weapon in
years and have succesfully global citizen and that was to improve them. Engineer- are not focusing on recruit-
the struggle of recruiting
completed an internship in ing students will receive ment.
students.
Internet will be by e-mail,

3. Please note that this is a fictional joke advertisement
for internal, non-profit use only and that any similari-
ties to existing brands are co-incidental.
DO YOU WANT TO BE THE NEXT LCP?
VPER?
VPX?
VPC?
Join AIESEC Gothenburg today on an exciting journey. You too can gain stardom in AIESEC Swe-
den! If you want to join us, please send your CV by youtube.com, pdf or other document and we
will schedule a personal interview with you within a week.
Singing is optional, dancing is not.
aaaacccc

4. ENTERTAINMENT
INSERT YOUR FAVORITE COMIC HERE...
AND YOUR FAVORITE, SUDOKU OR CROSSWORD TOO...
TIME GUIDE
JUNE Start brainstorming and creating mock posters, flyers, t-shirts and other pro-
motional material for using when recruiting freshman students at Handels,
Chalmers, IT University, Pedagogen and Campus Linné. Contact people in
charge of kick-offs at the campuses and universities. Create a schedule for how
to allocate the members doing recruitment.
JULY Contact the team at the end of July or start of August to prepare further for
promotion to freshman students next month. Start printing the t-shirts and
other apparel needed to promote AIESEC and building the culture in the organi-
zation. Make sure all promotional material is ready for print by the end of July.
AUGUST Make sure that all the posters and flyers are printed August 15, 2010. Confirm
participation in kick-offs at the campuses and universities. Recruit the number
of people needed for the different teams and projects.
SEPTEMBER Recruit the number of people needed for the different teams and projects.
Start promoting events.
OCTOBER Start preparing for autumn EP recruitment in combination with events.
Smaller focused recruitment if needed.
Research and learn new innovative ways of promoting.
NOVEMBER Recruitment of some EPs in conncetion to the planned Event.
Smaller focused recruitment if needed.
Research and learn new innovative ways of promoting.
DECEMBER Start preparing for Summer Abroad Promotion.
Smaller focused recruitment if needed.
Research and learn new innovative ways of promoting.