1. Off Peak
oGCDP | Tier 1

2. When is Off
peak?

3. How to recruit EPs in off peak?

4. 3 student market segments for
off peak
TYPE 1:
Students writing
their thesis
TYPE 2:
Graduates
TYPE 3:
Inactive
students

5. Students writing their thesis
These students might look for a GCDP as a research opportunity!
It's important to customize the experience based on the field of
research.
Recent Graduates
These students might apply for a master after the graduation or for a GIP
opportunity. Before those two experiences, they might would like to go for
a GCDP for 6 weeks! Why? T experience volunteering or new parts of the
world before getting into a job or a university course again.
Inactive Students
These students might not follow university courses anymore, the might
work part time, they might just don't know what to do in their life yet.
A GCDP experience can offer them the development they need: the
inner and outer journey can ensure their personal goal setting and offer
them the travelling opportunity they are waiting for.

6. Product Packaging insights for Off Peak

7. 1. Inactive Students
What are their specific needs?
 Experience & International Interaction parallel to
university
 Relevant to their major knowledge and XP
 Change environment
 Have fun
 Travelling & Freedom
 Knowledge from outdoor activities
 Invest time in interesting things
 Be different/have new experiences

8. How can we address those needs and
messages?
 Change your routine
 How to spend your time more constructively
 Interesting stories to share with your friends
 Explore other things to find your passion/area
of interest
1. Inactive Students

9. What special product features will we add to
make it attractive?
 Networking events with other EPs/Returnees
 Far away destinations
 Preparation: Life-Coaching, Personal
Development & Orientation
1. Inactive Students

10. Communication channels
 Word of mouth
 Social Media – Online Promotion
 Random Gatherings/Places where they spend
their time
 Ongoing GCDP Brand management
 Youth Clubs & organizations
 Class contact list
1. Inactive Students

11. Communication channels (2)
 Attendees of previous AIESEC events
 Personal Sales
 University Partnerships
 Promotional materials in public places (e.g.
clubs, parks, gyms, coffee-shops, pubs, malls)
1. Inactive Students

12. 2. Students doing their thesis
What are their specific needs?
 Work XP (relevant, international)
 Practical applicable theory
 Network
 Data gathering for other professors (research
assistants)

13. 2. Students doing their thesis
How can we address those needs and
messages?
 GCDP as a research opportunity
 GCDP customized to their field of research
(partner LC to raise relevant TN)
 Research Institutions-libraries

14. What special product features will we add to
make it attractive?
 Customized JDs specific to course/field of
research (target institutions)
 Available subsidies/scholarships
 Networking with research institutions & Libraries
 Flexible Timeline
 Double/Triple the fun
 Preparation (OPS): Relevant to Research field
from externals, Orientation
2. Students doing their thesis

15. Communication channels
 University Newsletter
 Professors/Faculty Advisors
 Posters
 Career Centers
2. Students doing their thesis

16. 3. Graduates
What are their specific needs?
 Relevant Work XP
 Fast Realization to proceed with Master/Post
Graduate studies
 Language & Cultural XP for future career

17. 3. Graduates
How can we address those needs and
messages?
 Upgrade their CV
 International XP/Voluntary Work valuable for
Master application
 Adventure before applying for Master or
getting a job
 Relate GCDP with their academic working
background

18. What special product features will we add to
make it attractive?
 Career Planning/Development Program
 Language Courses
 Multiple Internships as Graduation Trip
 Certificate
3. Graduates

19. Communication channels
 Erasmus students cooperation
 Career Fairs
 Approaching companies to send their fresh
hire on GCDP
 Professors
 Press Release
 Physical Promotion
3. Graduates

20. India Off Peak Strategy :
http://www.myaiesec.net/content/viewfile.do?contentid=10268468
Entity
GCPs