What's so special about Business-to-Consumer marketing? What do we have to do to create a successful B2C Marketing? This guideline will help you to answer those questions! Find out more about AIESEC Indonesia: Website: www.aiesec.or.id LinkedIn: AIESEC Indonesia Facebook Fanpage: AIESEC in Indonesia Youtube: AIESEC in Indonesia Twitter: @AIESECIndonesia Instagram: @AIESECIndonesia

1. Get To Know

2. What Is

3. Business To Consumer
Business to consumer (B2C) is business or transactions
conducted directly between a company and consumers who
are the end-users of its products or services. Business to
consumer as a business model differs significantly from the
business to business model, which refers to commerce
between two or more businesses.

4. Business to Business
Business to Consumer ?

5. Business To Business Business To Consumer
• Small (Focused Target Market)
• Features/Functional/Education
• Rational Thinking
• Selective Media Consumption
• Long Lead Time
• Multi Step Process
• Long Term Relationship
• Create and Support Demand
• Large Target Market
• Benefit/Symbolic/Appeal
• Emotional Thinking
• Multiple Touch Points
• Short Lead Time
• Single Step Process
• Instantly Interesting
• Drive Demand

7. 1. Give something away
2. Meet people
Every time we “give away” something, we get lots of additional
prospects, which directly leads to new business. The larger the
prize, the more new clients we get in return. Not only do we
have a lot of fun giving away something, but we get new clients
in the door.
All of the best, and repeat, clients are people we met
personally before they did business with us or they’re a
referral from an existing client. Meet people at non-
business related events that focus on personal interests.

8. 3. Create a buzz
4. Pay it forward
If you treat customers with the most respect and
patience, people will learn through word-of-mouth that
your company is a reputable brand to do conduct
business with. Many businesses lack proper customer
service and eventually, it cripples them.
By “paying it forward” on a personal level as well as
business level. You’ll get share of hang ups on cold calls,
but I’m astounded by the number of buyers with whom,
after a several minute phone call with a complete strange,
you’ll develop a connection and find an opportunity to
help. It can be as simple as offering free samples for our
affiliate program.

9. 5. Take an interest
6. Show your expertise
Entrepreneurs have forgotten the strategies that have
stood the test of time. Networking is still the best
source of clients for your company. Referring to
networking in the sense of looking to help others grow
their business and take a personal interest in their lives.
Give away your best stuff for free. People then think
“imagine what you get when you pay for it”. Finally,
maintain good relations with everyone you meet.

10. 7. Hold a contest.
8. Organize an event.
Create a contest on blog, offering up a chance to win
one of our services and have people comment to enter.
Then offer extra chances to win by having them share
the contest with their friends via Twitter and
Facebook. After awarding the prize, contact those that
were interested in the contest and offer them an
exclusive discount on our services. make sure to
follow-up and keep them updated about future events
or services.
Organize a socially responsible event such as a
marathon or race for a trending cause. That way
participants and sponsors all get to be introduced
your business or service.

11. 9. Attract by example.
Treat customer acquisition like dating. If you are out doing
things you love, you are going to attract people naturally.
Your work will come up and when it does the people will
either want to work with you, or know someone perfect
you should contact. Because they think you’re great.
Create a marketing strategy that includes email marketing,
social media and word-of-mouth. Develop a 12-month plan
that has tactical milestones for each quarter and month — and
stick to it. Give yourself permission to adjust the strategy as
you discover which medium works best.
10. Use different marketing strategies.

12. www.aiesec.or.id
AIESEC Indonesia
AIESEC in Indonesia @AIESEC Indonesia
Activating Youth Leadership Since 1948!