What is Business-to-Business Marketing? Is it different with Business-to-Consumer Marketing? How to be succeed on Business-to-Business Marketing? Here we've got the answers for you! Find out more about AIESEC Indonesia: Website: www.aiesec.or.id LinkedIn: AIESEC Indonesia Facebook Fanpage: AIESEC in Indonesia Youtube: AIESEC in Indonesia Twitter: @AIESECIndonesia Instagram: @AIESECIndonesia

1. MINI HANDBOOK
B2B Marketing

2. One simple question…
What is B2B Marketing

3. These are some examples of B2B brands:
What makes them different?

4. B2B (Business-to-Business) Marketing is
marketing of products to businesses or other
organizations for use in production of goods, for
use in general business operations, or for resale
to other consumers
The B2B marketers generally focus on four large categories:
Companies that use their products;
Government agencies;
Institutions; and
Companies that turn around and resell the goods to
consumers

5. What makes B2B
Marketing
special?
Let’s see based
on the
comparison
between B2B
and B2C
A

6. Successful B2B MarketingHere are some tips for you:

7. Successful B2B Marketing
Step #1: Understand Your Audience
Make sure you segment your target markets according to
demographics, psychographics and business environment to identify
the segments that are the best fit for your company’s offering—that
have the most to gain by becoming your customers.
Step #2: Build a Strong Value Proposition
Build a strong customer-centric value proposition that puts your
product and services in the context of the customer’s problem.
Step #3: Map Out Buyer’s Journey
Build a strong customer-centric value proposition that puts your
product and services in the context of the customer’s problem.

8. Step #4: Build Compelling Message and Content
Get a pretty good idea for how to influence the prospect along every
step on each phase of the buying cycle. Don’t forget to add how you
want to get your information to your audience—how will they find you
and how can they access your contents easily.
Step #5: Invest in Marketing Automation
Marketing Automation (MA) will allow you to have very targeted
digital conversations with your audience triggered by prospect profile
and behavior, driven by their buying cycle. With each interaction, you
collect more data about the prospect which with sophisticated
analytics and reporting, MA tools will give you insight into what is
working and what not so you can adjust and improve your campaign.
Learn more
about this here.
Successful B2B Marketing

9. Learn more about B2B Marketing
Here are some useful reads to understand more
about B2B Marketing:
Business-to-Business Marketing by Ross Brennan, Louise Canning
and Raymon McDowell
The Changing Face of B2B Marketing
The Business-to-Business Marketing Handbook
Simple B2B Marketing Framework
B2B Marketing: What Makes It Special?

10. Empowering Youth Since 1948!
AIESEC in Indonesia
AIESEC Indonesia
@AIESECIndonesia
www.aiesec.or.id