Resume

1. Ahmad Tharwat Al-Sayed Hegazy
 Address: 40-Dr.Ahmad Mohammad Ibrahim St, 8th District,
Nasr City, Cairo, Egypt.
 Residence: +202 – 2272 – 31 – 27
 Mobile: +2 010 – 834 – 15 – 14
 E-mail: ahmad.tharwat.hegazy@gmail.com
Personal Data:
 Date Of Birth : October 24th,1985
 Marital Status: Engaged.
 Driving License: Valid till 2014.
 Governmental Obligation: Canceled.
 Military Service: Postponed till 2012.
Objective:
Acquiring a challenging career opportunity, related to my field of experience & education in the
Marketing, Brand Management or Business Development Fields within a reputable dynamic
organization enabling me to utilize my capabilities to the maximum and enrich my knowledge and
practical experience which will make a positive contribution to the company.
Working Experience:
 December 2011 till present
Mash Premiere Pharmaceuticals
 CNS Product Manager
 August 2008 till November 2011.
(LEO Pharma™)
 From Jan 2010 till November 2011.
“SFE Specialist”.
 From August 2008 – December 2009
“Medical Representative” on Dermatology line.
Job Responsibilities & Achievements:
 Mash Premiere (CNS Product Manager)
 Developing and executing promotional initiatives to profitably increase consumption within
budgeted parameters.
 Coordinate and monitor the implementation of marketing objectives, strategies, advertising and
promotion and ensure their execution.
 Evaluate the practicality and potential of new products and market development
 Develop, when applicable, implement and update product training to sales force on an ongoing
basis.
 Develop annual sales volume and profit forecasts, pricing and expense budgets.
 Forecast product requirements, identify potential supply issues, and develop contingency plans
 Participate in planning sales promotion and advertising in support of existing products, and support
the marketing manager in determining market strategies and sales tactics to achieve product
objectives.
 Ensure all business activities comply with the relevant Acts, legal demands and ethical standards.

2.  Review complaints and suggestions relating to assigned products.
 Contribute to the achievement of sales, margin and market share annual goals.
 Identify & develop business building ideas and works with other business unit team members to
execute the plans that meet investment criteria.
 Coordinates product management with internal and external resources to achieve results (product &
market development, sales, market research, consultants and advertising agencies).
 Analyzes consumption and stock data and compares results to established objectives to assure the
effectiveness of marketing programs.
 Responsible for planning, developing & implementing marketing campaigns for the company’s
products.
 SFE Specialist (LEO PharmaTM):
 Performing Business Analysis for the company’s portfolio regarding the following items:
o Monthly-based Sales Analysis and Evaluation with different comparison axis and levels.
o Closely monitors and analyzes sales volumes, market share trends and competitive activity.
o Linking Sales figures with CRM Database of subordinates and line managers respectively.
 Performing SFE (Sales Force Effectiveness) responsibilities in the following territories:
o Egypt, Libya & Sudan (July 2010 till present)
Egypt, LEVANT, Libya & Iraq (Jan 2010 – June 2010)
 Responsible of CRM Database monitoring, implementation, evaluation & development.
 Develop and administer marketing database which includes client and prospect information, mailing
list applications, etc through CRM Database.
 Assisting the Product Managers in terms of MIS & implementing marketing strategies through
CRM Database & Sales Analysis
 KOL Mapping through CRM database
 Performing Training Sessions on the company’s CRM Program and developing training needs
assessment for CRM Training.
 Responsible of regular monitoring & Evaluation of the new updates and packages of various CRM
programs offered from different companies and conducting business meetings with these companies
to see their features and benefits & what suits the best the company’s needs and objectives.
 Responsible of planning, developing and managing interactive sessions (held by marketing
management team) for our business portfolio serving internal and external stakeholders using the
company’s voting system sets
 Preparing presentations and conducting researches for top management staff in different fields.
 Played a major role in planning and organizing the company’s main events:
o Organizing AMM (Annual Marketing Meeting) 2011 avenue held in Alexandria Hosting 120
candidates from 3 countries and taking over the following responsibilities:
 Branding the logo of the meeting and being responsible of designing it (Logo creation,
Banners’ designing).
 Preparing power point presentations for the General Manager.
 Major Participation & Preparation in the “Photo Show” event and designing videos for
the AMM 2011.
o Organizing AMM (Annual Marketing Meeting) 2010 avenue held in Ein El-Sokhna hosting
150 candidates from 6 different countries and taking over the following responsibilities:
 Preparing the presentations for the avenue & for the General Manager
 Organizing the time table for the candidates in the avenue
 Preparing the “Take Home Messages” for the candidates
 Participation in making the logos & slogans for the meeting
 Preparing the team building presentations and hand puts for both game coordinators and
team leaders.
 Acting as MIS Reference serving the company’s different departments in the local subsidiary and
the regional office (Sales, Marketing, Regulatory Affairs and HR).

3.  Assisting the General Manager and the Top Management Team (Sales, Marketing, Regulatory
Affairs and HR) in terms of budget allocation, sales evaluation, forecast & future action plans
through Sales Analysis and SFE responsibilities.
 Implement and help in developing the strategies of the Company Business Development Plan and
make sure that it is applied in all the following responsibilities in full coordination with direct
manager & top management team:
o Manage and develop the promotional materials of the firm. (Marketing Literatures)
o Maintain corporate identity and branding.
o Provide marketing support and tools for the firm’s technical staff.
o Maintain the company projects database (CRM, Business Analysis System & Forms). Develop
and coordinate with marketing team on updating and production of new brochures and leaflets &
marketing promotional tools (Gimmiks).
o Organize and maintain archive of firm-related publications, files and marketing activities.
o Manage the provision of necessary support materials to technical staff, including proposal
covers, dividers, and graphics materials for presentations, brochures, and general information
about the firm.
o Coordinate marketing activities and information exchanges internally & externally.
o Coordinate new projects photography, and maintain photo library for various events.
o Maintain clients contact list and expand and update as required.
Internships:
 August, 2007, LEO Pharma™.
-Summer Training Program as Medical Representative.
 July 29th - August 2nd, 2007, Alkan Pharma Egypt.
-Summer Training Program in the Industrial Department “Quality Control”.
 July 4th - August 24th, 2006. July, 2007, Helwa Pharmacy.
-Summer Training Program as Community Pharmacist.
 August 27th - August 31th, 2006, Bristol-Myers Squibb Egypt.
-Summer Training Program in the Industrial Department “Quality Control”.
Education:
 MBA (Master of Business Administration) in AASTNT (Arab Academy for Science and
Technology and Navy Transport) (April 2009-April 2011)
 GPA : 3.73/4 (Excellent with Honor Degree)
o Core Subjects are covered (including Marketing Management)
o Specialization Major : International Business Administration
Includes the following courses:
 International Marketing
 International Competitiveness
 Strategic Management
 Research & Business Reporting
 Cross Cultural Management & Negotiation
 International Business Law
 International HR
 International Finance
 Graduate of Faculty of Pharmacy - Cairo University
Bachelor Degree, New System
Graduated in July 2008
Grade: Very Good with Honor Degree.
 Graduated from Manarat Al-Qahira Secondary School, Nasr City
With the grade of 96.47 % on 2003.

4. Training Courses:
 July 2011: Attending a seminar sponsored by Oracle regarding “CRM On Demand” Program
offered as “SaaS” (Security as a Service) version.
 July 2011 : Global Standardized Selling Skills Program from LEO exsellence academy hosted by
“Quest” Co., subsidiary of “Mercure Middle East” Co. under direct supervision of “LEO
Pharma™”.
 December 2010: Coaching & Counseling course in “LEO Pharma™”.
 July 2009: Six Buying Motives “Selling Skills Workshop” in “LEO Pharma™”.
 January - February, 2007: CPTA “Community Pharmacy Training Academy”.
 January - February, 2004: First Aid Course.
 August, 2003: English Conversation Course in The British Council.
Extra Curricular Activities:
 Participated in a research about Levodopa in a students team Certified by the Pharmacology
Department in the Faculty of Pharmacy – Cairo University.
Professional & Interpersonal Skills:
 Demonstrated leadership and team skills
 Strategic thinking skills
 Analytical and problem solving skills
 High Communication skills (written and oral)
 Creativity
 Focusing on Results orientation
 Multifunctional skill base (financial, operations, sales as well as marketing)
 Persuasive and tenacity to sell ideas
 High level of initiative and assertiveness
Computer Skills:
 Windows: Excellent.
 Internet: Excellent.
 MS Word: Excellent.
 MS PowerPoint: Excellent.
 MS Excel: Excellent.
 Photoshop: Good.
 Movie Maker (Power Director) : Very Good
Languages:
 Arabic: Mother Tongue.
 English: Fluent.