Learn how to use Pinterest strategically in your branding and social media marketing. Find out how to drive traffic to your website, gain visibility, and establish your expertise. This is a great tool any business can use with a little creative thinking!
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Using Pinterest as a Marketing Tool
1. May 10, 2016
Susan Mayer
Specialty Services Advisor
Arlington Heights Memorial Library
2.
Social Media platform started in March 2010
Visual bookmarking and link-sharing platform
Image curation
Platform used by 100 million worldwide (9/2015)
Pew Research: Pinterest users are more likely to be female
(44%), between 18 – 49 years old (37%), and earn $50,000 -
$74,999 (41%)
Additional statistics can be found here.
What is Pinterest?
3.
Drive referral traffic to your website or blog
Share content to attract new customers
Wonderful platform for visual businesses
Educate customers regarding your business or industry
Gain inspiration for your own business
Keep an eye on, or learn from your competitors
Why Pinterest for Business?
4.
people bypass Google and
go directly to Pinterest
to search for products
and lifestyle topics
content is curated by
actual users
powerful way for users to
discover things they
might not have expected
to find
Did you know?
6.
Ask some questions:
What is your purpose for using social media?
Identify your audience and your goals
Is your business ‘visual’? If not, don’t worry…
Who will create content, respond and monitor?
If you decide Pinterest will work for you & your
business,
Set up a business account
Where Do You Begin?
7.
You can convert an existing personal account to a
business account.
Benefits of business accounts include insights and analytics
Number of unique users, repins, likes, views, etc.
Additional resources such as “Pin it” buttons to install on
your website
Always include and verify your website url
Your profile image should either be your headshot, your
logo, or an item that is representative of your products
Setting up a Business Account
8.
Fully fill out bio
Make categories for all boards
Verify your website with Pinterest
Add contact info
Add text to all areas that request some
Pin content from other people & businesses, not just
your own content
Be social!
Be sure to …
9.
Follow others on Pinterest
Pin regularly = visibility
Embed the and “Follow Me on Pinterest” button on
your website or blog
Pin content from your blog to drive traffic
Pin content from your e-commerce shop
Share a link to your social media (facebook, youtube)
Share a link to an individual Pinterest pin or board on
social media
Pinning great content will create a visual personality for
your business
Increase Your Followers
10.
button & other widgets
button allows pinners to pin item
when they hover or click on your image
Follow button:
Profile widget
Board widget
11.
Content “rules”
34%
33%
33%
What to share
1/3 Business
1/3 Industry
1/3 Personal
Know seasonal trends and topics (Ahalogy has good information and downloads)
12.
Showcase your company
Your work or services
Share links to your products (etsy, e-commerce site)
Host a competition
Share items that are interesting to your target market
Curate images that reflect your branding
Create inspiration relating to your industry
Create inspiration relating to educating your customer
Example: Photographer might include a board of what to
wear, or ways to display images
Create a referral board for local businesses, affiliates,
partners or organizations (networking)
Inspiration: Content
Ideas
13.
Collaborate with Co-workers
Event planning
product launch
Collaborate with a client
Great for branding ideas
Collect gift ideas for customers
Note: Secret boards can be converted to a
public board, but once public cannot be
changed back.
Inspiration: Secret Boards
14.
Image size and image quality does matter
Cheat sheet for images sizing
Basically, a minimum of 735 pixels in width – height
will be adjusted based on the size of the image
Vertical images post best
Pixelated or too small to view = unprofessional
Beautiful images get repinned
Mobile friendly
Image details
15. One on one appointments with Business Services
Training Center classes: Look for Photoshop classes to help
with formatting photos, and Photowalk With Your Smart
Phone to help take quality photos
Tutorials in the AHML Databases
Gale Courses – Using Social Media in Business
Lynda.com – Pinterest courses
Treehouse – Social Media Strategy, How to Market Your
Business
Additional assistance @AHML
16. Books:
Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth
Hayden
Platform by Michael Hyatt
Best Practices for Brands Using Pinterest
http://new.soldsie.com/blog/6-best-practices-for-brands-on-pinterest/
Grow your blog with Pinterest
http://www.socialmediaexaminer.com/grow-your-blog-with-pinterest/
Pinterest tips for your business
https://www.ahalogy.com/research/
http://www.socialmediaexaminer.com/pinterest-tips-for-your-business/
https://business.pinterest.com/en/blog/2015
http://www.pinright.com/wp-content/uploads/2015/08/Pinterest-DImensions-
Cheat-Sheet.png
http://www.socialmediaexaminer.com/7-pinterest-tools-for-marketers/#more-89521
Further Resources
17. Photographer – K +B
Photography
Crafter – Riens Handmade
Soap
Landscape design –
backyard bliss
Etsy shop – Studio Jewel
Designer Heather
Cleveland – success story
Arlington Heights Library
Real Life Inspiration
