This document outlines a digital marketing campaign conducted by Agency09 for Xrbia, an affordable housing developer, to promote their new Chembur Central project from April 10-28, 2017. The campaign utilized multiple channels including social media optimization, a targeted LinkedIn InMail campaign, website development, event coverage, influencer marketing, and content creation to promote the project's key features and location advantages to potential buyers. Key metrics included 364,884 LinkedIn sends with a 47% open rate, over 50 social media posts and increased page likes/reach, and trending the #DontOverSochIt hashtag on Twitter during the sample flat launch event.

1. BEST USE OF DIGITAL
FOR REAL ESTATE
MARKETING
Duration: 10th - 28th April 2017
Overall Services: Website development, Social Media
Optimization, Event Coverage, SEO & ORM

2. Background

3. Background
• Xrbia is among India’s fastest
growing affordable housing real
estate developer
• They turned to us to digitally
promote their new project,
Chembur Central
Highlights of the project
• 5 Acre township project
• Designed by legendary Architect
Hafeez Contractor
• Introduced the concept of
Japanese style compact living in
India
Client

4. Background
• Xrbia is among India’s fastest
growing affordable housing real
estate developer
• They turned to us to digitally
promote their new project,
Chembur Central
Highlights of the project
• 5 Acre township project
• Designed by legendary Architect
Hafeez Contractor
• Introduced the concept of
Japanese style compact living in
India
Client Objective
Promote their corporate sales offer
To position Chembur Central as
one of the most favorable
residential areas in Mumbai
Primary Objective
Secondary Objective

5. Approach
Use LinkedIn to target corporate
audience to promote corporate
offer
Use social media channels to
communicate the advantages of
Chembur Central
Bring the booking process online
by creating a website
Digitally covering all onground
activities
Engage with a larger audience
through influencer activities

6. Marketing Channels
Promoted
Via
Social Media
Marketing
Social Media
Marketing
Social Media
Marketing
Personalized
Emailers
Tech
Integrations
Influencer
Marketing
LinkedIn
InMails

7. Approach:
To send 1 Lakh InMails to the audience across India
promoting the exclusive offer on the project
LinkedIn Inmail
Campaign
1

8. LinkedIn Campaign
Overview
• Over 200+ Company
employees were targeted via
LinkedIn InMail
• Open rate of 47%
(LinkedIn benchmark of 25%-
30%)
• Cost per send: Rs.8
• Over achieved objective by
having 364% Inmail sends
364,884
sends
170,460
opens
1,914
clicks
INR8
CPS

9. www.chemburcentral.com
Website
Design & Development
2

10. Chembur Central
Website was SEO friendly as people
were searching for Chembur Central
during its launch period
Website changes were made on a
daily basis i.e.
• Updating revised information
• Updating property info
• On page SEO activities

11. Online registration Module - UI / UX
A Special module was integrated in the website for Channel Partners to register their leads
and influence sale of Chembur Central
Channel Partner DashboardLogin and Registration

12. Facebook | Twitter
Social Media
Optimization
3

13. Facebook
Duration 10th - 28th April 2017
50+
Posts
3000+
Increase in
Page likes
7000+
Increase in
Organic reach
Chembur Central News Influencer Integration posts Property Showcase
Types of posts
Key Highlights

14. Twitter
120+
Tweets
150+
Increase in followers
Duration 10th - 28th April 2017

15. Sample flat showcase – Live Coverage
Event Coverage
4

16. Twitter
Twitter was used to communicate to the masses about the launch of sample flats and to invite the
audience to the venue

17. Facebook
Facebook was used to share content live from the venue about customer service and their
experiences

18. www.chemburcentral.com
Influencer Campaign
5

19. 45
Posts
12,000+
Likes
121
Comments
3
Influencers
Impact
Nagma Mirajkar
@nagmamirajkar
Samidha Singh
@styleandmore
Dimpi Sanghvi
@dimpi.wardrobesecrets

20. Our contest
#DontOverSochIt was trending
on Twitter
Twitter Trending

21. Twitter Trending
#4 Trending in Pune #5 Trending in Nagpur
• 73 users and 103 tweets (44 RTs) in 1 hour
• 30,000+ Impressions by #DontOverSochIt
• Trended for 2 Hours on the day of sample flat
launch

22. Creatives | Infographics | Emailers | Videos
Content Creation
6

23. Location Advantage Creatives
A whole campaign focusing on
how Chembur Central is one of
the most sought out locations
for a residential property in
Mumbai
#DontOverSochIt

24. Announcement Creatives
To inform and attract the audience
about the most trending project in
Mumbai

25. Emailers

26. Infographics
To make the process
easier for all our
stakeholders

27. Videos
Watch Video Watch Video Watch Video
Watch Video Watch Video

28. Results
7

29. Particulars Duration Impressions Leads Generated
Social Media
Optimization
LinkedIn InMail
SMS Campaign
Influencer Campaign
Emailers
Total
CONTACT US AT
info@agency09.in
to get a detailed report

30. Our Services
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04
07
03
08
05
02
06
09

31. Click Here for Our Intro Video

32. 32
www.agency09.in
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