SlideShare uma empresa Scribd logo
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How we improved search ranking
for our Real Estate Client
Duration: May 2016 – Nov 2016
Service:Search Engine Optimization
BACKGROUND
RajeshLifeSpacesis oneof the leadingReal-EstateBuilders& Developers in Mumbai andhasdelivered100+
residentialprojectsandcommercialpropertieswitha legacy whichwas started50 yearsago.
Problem
• Shortlisted keywordswerenot
performingwell
• Lackof SEO friendlycontent
Solution
• Createkeywordrich SEO content
• On page& Off pageactivities
• Madedrasticchangesto the website
designandcode
Approach
• CompetitionAnalysis
• Industryresearch
• Identifyrelevant
keywords
Results
50,000+
Organic
WebsiteHits
38
Keywords on
1st page of SERPs
90%
hits on site through
Non-Brand
Keywords
ACTIVITIES
On PageActivities
• Blog Optimisation
• UI/UX Suggestions
• Meta Tags
• Meta Title
• Meta Description
• Meta Keywords
• SocialMedia Tags
• HeaderTags
• InternalContent Linking
• 301 Redirectionof 404 Pages
• AltTags on Images
• Websitehealth check in
Google Webmaster
OffPageActivities
• SocialBookmarks
• Image Shares
• Video Submissions
• SocialMedia Sharing
• (Facebook, Twitter, G+)
• Promoting Press ReleasesOnline
• PPT Submissions
• ArticlesPosts
• Content Curation
• QnA'sPosting
• (Yahoo & Quora Answers)
IMAGESUBMISSIONVIDEOSUBMISSION
SOCIAL
BOOKMARKING
Keywordson1stPageof
GoogleSearch
SUMMARY
Particulars May-16 Nov-16 % Growth
Organic Session 2,664 3,913 47.2
Keyword Ranking Status 34 of 75 67 of 75 97.06
Bounce Rate 41.13% 39.11% -2.02
Avg. Sessionon Website 02.14 mins 03.08 mins 43.93
% New Sessions 54.38% 62.64% 8.26
Keyword in top ten 2 10 400
Total Pages Indexed tillDate 106 110 3.77
External Links 1,269 1,874 47.7
InternalLinks 1,867 2,413 29.2
For a detailedreport,
Contact
www.agency09.in
A-201,RizviPalace,
NearMarks& Spencer,HillRoad,Bandra,
Mumbai.400050
India
02226440909| +91 9892108119| info@agency09.in
www.agency09.in
Facebook| Twitter| Instagram| LinkedIn
Youtube| Slideshare

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Rajesh Lifespaces Search Engine Optimization Real Estate Case Study SEO- by AGENCY09

  • 1. How we improved search ranking for our Real Estate Client Duration: May 2016 – Nov 2016 Service:Search Engine Optimization
  • 2. BACKGROUND RajeshLifeSpacesis oneof the leadingReal-EstateBuilders& Developers in Mumbai andhasdelivered100+ residentialprojectsandcommercialpropertieswitha legacy whichwas started50 yearsago. Problem • Shortlisted keywordswerenot performingwell • Lackof SEO friendlycontent Solution • Createkeywordrich SEO content • On page& Off pageactivities • Madedrasticchangesto the website designandcode Approach • CompetitionAnalysis • Industryresearch • Identifyrelevant keywords Results 50,000+ Organic WebsiteHits 38 Keywords on 1st page of SERPs 90% hits on site through Non-Brand Keywords
  • 3. ACTIVITIES On PageActivities • Blog Optimisation • UI/UX Suggestions • Meta Tags • Meta Title • Meta Description • Meta Keywords • SocialMedia Tags • HeaderTags • InternalContent Linking • 301 Redirectionof 404 Pages • AltTags on Images • Websitehealth check in Google Webmaster OffPageActivities • SocialBookmarks • Image Shares • Video Submissions • SocialMedia Sharing • (Facebook, Twitter, G+) • Promoting Press ReleasesOnline • PPT Submissions • ArticlesPosts • Content Curation • QnA'sPosting • (Yahoo & Quora Answers) IMAGESUBMISSIONVIDEOSUBMISSION SOCIAL BOOKMARKING
  • 5. SUMMARY Particulars May-16 Nov-16 % Growth Organic Session 2,664 3,913 47.2 Keyword Ranking Status 34 of 75 67 of 75 97.06 Bounce Rate 41.13% 39.11% -2.02 Avg. Sessionon Website 02.14 mins 03.08 mins 43.93 % New Sessions 54.38% 62.64% 8.26 Keyword in top ten 2 10 400 Total Pages Indexed tillDate 106 110 3.77 External Links 1,269 1,874 47.7 InternalLinks 1,867 2,413 29.2 For a detailedreport, Contact www.agency09.in
  • 6. A-201,RizviPalace, NearMarks& Spencer,HillRoad,Bandra, Mumbai.400050 India 02226440909| +91 9892108119| info@agency09.in www.agency09.in Facebook| Twitter| Instagram| LinkedIn Youtube| Slideshare