1. Creating High Energy
Websites & PR Materials
Applying the Science of
Behavioral Kinesiology to
The Art of Creating

2. BK
Behavioral
Kinesiology

3. Paradigm Shift

7. Meridian Lines
Stomach

14. Florence Kendall Qualifications
Consultant To The Surgeon General
Maryland State Board of Physical Therapy
Examiners
Faculty – University of Maryland, School of
Medicine
Instructor in Body Mechanics – John Hopkins
Hospital

15. Muscle Checking History
1960 - Dr George Goodhart - Applied Kinesiology
1980 - Dr John Diamond - Behavioral Kinesiology
1981 - Dr Paul Dennison - Educational Kinesiology

16. Brain Gym International
(Formerly Educational Kinesiology
Foundation)
From Learning Disabilities
To Olympic Performance
Call - 800 356-2109
www.BrainGym.org

17. Perceptual and Motor Skills - 1999
Volunteers said truthful statement
–Their name
Volunteers said a false statement
–Not their name

18. Perceptual and Motor Skills - 1999
Sophisticated Equipment
Measurements
– Pressure person checking applied
– Resistance of person being checked
Variables
– How long able to keep arm up
– Amount of force to push arm down

19. Perceptual and Motor Skills - 1999
Results
False Statements
Pushed Arm Down
58.9% faster
Amount of Force
Used 17.2% less pressure

20. Switched-On Selling

21. COMPARISON: PRE, POST and ONE MONTH AFTER COURSE
I Am Comfortable Asking For The Order
80
And Closing The Sale
Total Number of Respondents (%)
70
Pre Seminar
Responses
60
55
50
50
43
40
Post Seminar
40
35 Responses
31
30
20
16 1 Month after
12 Seminar
8
10
6 Responses
0 0
0
1 2 3 4
Strongly Disagree Agree Strongly
Disagree Agree
*Pre and Post SOS respondents limited to those who returned 1 Month Later survey

22. Switched-On
Management

23. COMPARISON: PRE AND POST SEMINAR RESPONSES
I DISCIPLINE AND FIRE PERSONNEL WHEN
APPROPRIATE
90
82 82
Total Number of Respondents (%)
80
70
60
50
40
30
20 18 18
10
0 0 0 0
0
1 2 3 4
Strongly Disagree Agree Strongly
Disagree Agree
Pre Seminar Responses Post Seminar Responses

24. Switched-On
Management
Switched-On Golf

30. Smiles Vs Frowns
People saw images of subliminal
smiling or frowning face
Smiling face – poured more beer from
pitcher and willing to pay twice as much

35. “Using your system, I discovered that
our logo was the number one offender. I
removed one strip and couldn’t budge the
testers arm!
Since the change our readership and
recognition has been tremendous. Both
advertisers and readers tell me how they
can’t wait for the publication to arrive.”

41. Don Norman author
Emotional Design
Brain wired to be attracted by good things
“When we see things that are pleasurable,
when we are enjoying ourselves, it makes
us more wiling to explore, more
imaginative. It’s part of our wiring.”

42. Contemplating Beauty vs Not
Beautiful objects put us in good mood
Brain enters creative, exploratory state
Seek out new connections and
experiences
Not Beautiful
Brain focuses on details and survival

43. Pain Relief Study
University of Bari, Italy
12 healthy subjects
Rated paintings – beautiful, neutral or ugly
Used Laser to irritate skin
Looking at beautiful painting – 1/3 less pain
Looking at ugly painting – pain more intense

44. Pleasure Triggers In The Brain
Buy .lology by Martin Lindstrom
See something attractive, cool, snazzy
Mirror neurons are triggered
Dopamine – brain’s pleasure chemical
Brodmann area 10 is activated
2.5 seconds to make buying decision
Overrules rationale mind

45. Religious Brain Triggers & Ads
15 Nuns asked to relive most profound
religious experience
Nuns brain activity increases in caudate
nucleus & insula - feelings of joy, serenity,
love & connection to divine
Relive profound emotional experience
Brain activity located different part of brain

46. Religious Brain Triggers & Ads
People viewed images associated
with strong brand -
iPod, Harley-Davidson, Ferrari
Same brain pattern as Nun’s viewing
religious experience

50. Eye Track III Results
Eyes fixate upper left, hover then left
to right
Dominant headlines draw eyes first
Smaller type = focused viewing
Larger type = more scanning

51. Eye Track III Results
Headlines followed by blurbs on same line
= higher viewing
Headline with blurb next line = skip blurb
Underlined headlines with blurb next line
= skip reading blurb
Rule = skip reading beyond or below break

52. Eye Track III Results
Headlines = one second
Long headlines = first couple words crucial
Lower part of page – need attention grabber

53. Eye Track III Results
NAVIGATION
Top of page performed best
Right side better than left (more eye
fixations and longer viewing)

54. Eye Track III Results
PARAGRAPHS
Shorter better than longer
One column format best

55. Eye Track III Results
PHOTOS
Text attracts attention before photos
Larger image better - 210 X 230 pixels
Viewers attempt to click on photos
Clean, clear face better

56. Eye Track III Results
ADVERTISING
Top and left homepage best location
Place close to good copy helped
Text ads more intently viewed
(7 seconds vs 1.6 for display-type ad)
Bigger ads better – ½ page best

60. Peripheral Vision
Weak at detecting fine-grained
movement
Staring intently at copy on a website
Peripheral vision wants to draw your
pupils toward the moving shape on the
other side of the screen

63. Products You Use Everyday

64. Health Improvement

75. The Psychology of Color
by Kevin Lerner
Red
Very influential color – handle with care
Carries negative cultural attachments
Great for conveying passion
Do not use in financial information, tables or charts

76. The Psychology of Color
Green
Stimulates interaction
Great for warmth and emotions
Generates discussion

77. The Psychology of Color
Blue
Most common background color
Calming and conservative
Popular in business
Slows our breathing and pulse rate

78. The Psychology of Color
Black
Background color with useful psychological overtones
It is neutral and is good for presenting financial info
It connotes finality and gives the impression of
starting fresh

79. The Psychology of Color
Color Combinations To avoid
Red/Green
Brown/Green
Blue/Black
Blue/Purple

80. The Psychology of Color
Dark Colors Perceived Heavier
On charts, arrange colors from dark to light

90. “I waited four full months to get back to
you. I redesigned my ad with your
principles and then tested the new ad.
Here are the results:
Inquiries slightly more than doubled.
Sales -- the best yardstick-- fully doubled.”

94. Thymus Gland
Second button down,
An inch or two
below the hollow

103. Impact Of Words
Harvard researchers –
47 people 60 to 85 years old
Flashed words subliminally on screen
One group – positive words
Other group – negative words
Walking abilities improved 10% from
positive words

108. Typed Without Halpern
Music

110. Typed With Halpern
Music

111. Viewing Slides on Website
1. Go to www.Teplitz.com
2. From the navigation bar at the top of the Home
Page –
3. Choose Programs and Keynotes
4. Scroll down and select For Attendees Only
5. Find your group's name
6. Click on the program title
7. Enjoy viewing the slides

112. Watch Your Thoughts
– They become your Words
Watch Your Words
– They become your Copy
Watch Your Copy
– It leads to your Graphics
Watch Your Graphics
– It becomes your Ad & Site
Watch Your Ad & Your Website
– It represents you!

113. Web Site
www.Teplitz.com
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